Basemakers

GORGIE is a brilliant case study in bringing new consumers into a large existing category. A few years back, energy drinks were dominated by the "Big 3" Red Bull, Monster & Rockstar. All these brands leaned into action sports and more masculine branding. Then came Alani Nu & Celsius. Data showed both these brands brought in more females and people turned off by the masculine branding into the category. Gorgie saw this trend and leaned in with their own unique take. With functional ingredients for hair, skin and nails along with a natural formula free of artificial sweeteners, Gorgie is resonating with this growing demographic. It begs question: what other large categories have an opportunity to expand by reimagining the branding & formulation for unmet consumer wants/needs? Great work by the Basemakers team in landing this display!

OLIPOP PBC's cooler game is on fire!🔥 These additional placements are adding up to big numbers. Record velocities throughout the grocery channel. Kudos to the Basemakers team in their execution!

Secondary fridge at check out at Steven’s Creek Whole Foods Market, which was our #1 selling store last week! This beauty is stocked with gut-happy goodness🙂 Great work Anthony Catanesi & Basemakers team for such eye-catching execution! At wildwonder, we focus most of our marketing at store level, as close to check out as possible, so you can make healthy choices as conveniently as possible. This reduces the friction btw seeing our product and buying our product. In-store displays like this not only generate more sales, but also more brand awareness, and help people discover the magic of our brand. Catch our last promo of the year at Whole Foods from now till 10/15! #drinkwildwonder #wholefoodsmarket #retailmarketing #merchandising

🔥 wildwonder is seeing fantastic growth! 🔥 From the unique packaging to the in demand functionality, wild wonder delivers. Highly recommend you try the Peach Ginger next time you see it. Great work by the Basemakers team on this new cooler!

Had a great time visiting our Basemakers NorCal team earlier this week! I was able to watch our East Bay Rep, Mike R, get The Lemon Perfect Company to have 5 facings in the cooler instead of only 1 facing at WFM Berkeley. It is easy to get lost on the shelf with only 1 facing so we are always fighting for more space for our partners. #sales #merchandising #cpg

Here's 1 powerful merchandising tactic that will boost sales... It's often overlooked but effective when executed. The tactic? Vertical SKU blocking. Building shelf presence vertically keeps the shopper's eye from wandering away from the visual anchor. Vertical blocks allow you to capture incremental sales across multiple SKUs. They give the shopper all the flavor options in one area without needing to leave or bend to multiple different heights. As James Clear would say in Atomic Habits: "Reduce the friction associated with your good behaviors. When friction is low, habits are easy." This also apply for habits you want to build out of your shopper. Great job by the Basemakers team in executing this for WILDE CHIPS!

I've always been a huge fan of protein bars. The sheer convenience, portability and nutrition is perfect for busy days. NuGo Nutrition is a brand in the space I've seen execute their 4P strategy well. The 2 for under $3 promo pricing moves significant volume in these inflationary times. When on display, the store volume goes through the roof 200-300%+ Great work by the Basemakers team!

Remedy Organics wellness shots are delivering! With a shelf stable formula, the line up is positioned to gain attention off shelf. Excellent use display call outs with placement next to supplements as we enter flu season and immunity is top of mind. Great job by the Basemakers team!

The latest SPINs data shows a strong trend towards protein-infused brands. WILDE CHIPS has been ahead of of the trends! Using chicken as a base, Wilde Chips delivers a truly differentiated product. Love to see a great brand with an awesome team continue to shine. Great display by the Basemakers team!

🔥 Love to see some extra POS pop on this Oli Pop display! 🔥 The messaging for new-age prebiotic beverage brands has shifted to the core call out "Soda" This has come from extensive consumer studies finding that taste/flavor is the primary reason consumers are buying the products in this category. The prebiotic functionality and low sugar attributes are giving these consumers a permission structure to indulge in soda once again. The final frontier to drive volume on a mass CSD scale will be price. Great work by the Basemakers team! -- PS: I'm back from paternity leave! Working through the inbox & will get back shortly. Thank you all for the well wishes!