Behr Paint Company

From custom color matching to color renderings to full-size drawdowns, discover the many color services Behr has to offer to professionals.

How are paint colors named and where do we find inspiration for them? Erika Woelfel, Vice President of Color, recently spoke with Rachel Kurzius from The Washington Post about how we name our colors. Learn more about the color naming process, where Behr finds inspiration and how paint color names fit into a larger brand story.

Today we honor the achievements and contributions of our creative, passionate and uniquely talented team members who make life more colorful every day. #LifeatBehr #MakeLifeMoreColorful

Looking for ways to bring our 2025 Color of the Year Rumors to your home? Our Vice President of Color, Erika Woelfel and Sarah Fishburne, Head of Trend and Design at The Home Depot share their expert tips live on Good Morning America. Get started on your next project using Rumors—and bring a little luxe to any living space.

Did you hear? Today we launched our 2025 Color of the Year, Rumors — a deep and dynamic ruby red that empowers DIYers, designers and paint professionals to create impactful color moments. Discover the color that will be captivating walls everywhere.

Today's commercial environments are blurring boundaries like never before and color can offer endless possibilities for designing dynamic spaces. Explore our first-ever 2025 Commercial Color Forecast, a mix of curated colors to bring your design vision into a reality.

On this Independence Day, we celebrate the values of freedom that form the foundation of our country. Whether you are spending time with friends and family or taking time to relax, we wish you and your loved ones a bright and vibrant holiday.

Meet Bridget (she/her)! 👋 Bridget understands the value of mentorship in building a strong career. When she first joined Behr more than two years ago, she was happy to learn Behr offers Mentoring Circles—a 75-minute dedicated session where team members can dive deep on specific career-building topics, listen to leadership advice, and share ideas and challenges with their peers in small breakout sessions—ultimately walking away with key learnings for your future development. “At the first Mentoring Circle I participated in my biggest takeaway was that it helped tie into the self-appraisal,” says Bridget. “I happen to sit on a team and report directly to the Vice President, who indirectly overseas about 100 people on his sales team, so the Mentoring circles really help me figure out how to ask for one-on-ones. I was not really doing that with my direct supervisor and that helped tremendously. And then also being able to put into words and be able to communicate not only my accomplishments with that self-appraisal, but also results tied to it.” To team members that may be interested in joining Mentoring Circles in the future, Bridget says, “I would just encourage any team member that is craving helpful guidance in their career to dig in and reach out, ask for that support. There are fantastic mentors at the company that have a lot to teach, and there's a lot of support within the organization. I know at times for me in a sales field-based position, I spend a lot of time alone, but truly we're not alone at this organization.” #LifeatBehr #MakeLifeMoreColorful

We are proud to have exhibited at the USGBC California Green Building Conference which brought together industry leaders to discuss and promote sustainable building practices. We are excited to contribute to the future of green building and showcase our commitment to environmental responsibility. #LifeatBehr #MakeLifeMoreColorful

We believe in importance of continuous learning which is why our Education Assistance program offers full-time team members tuition reimbursement to help them achieve their academic goals and advance their careers. For Lupe, a Continuous Improvement Analyst at HQ, shares her gratitude for the program saying, "Finishing up the program and earning a Bachelor's degree was but a dream–five years later, I did it! It was through Behr that I was able to earn my degree. No matter where I go from here, one thing I will always have is my education and for that and much more, I thank you Behr!" Make your colorful career dreams come true 🌈 while reaching your educational goals 🎓 visit behr.com/careers. #LifeatBehr #MakeLifeMoreColorful #EducationAssistance