bitewell

🚨 Big News: bitewell x Kroger We’re thrilled to share that bitewell and Kroger Health are bringing the FoodHealth Score to millions of shoppers nationwide! This exciting collaboration was unveiled at HLTH USA by our CEO Samantha Alexander and Kroger Health CCO James Kirby, PharmD, BCPS, FAPhA, marking the start of an initiative we believe will transform food and nutrition for the next 100 years. Live and available now, when you shop on Kroger.com or through the Kroger app, you’ll see the FoodHealth Score displayed on the products you’re browsing—empowering you to make healthier choices with ease. And it doesn’t stop there: with Kroger’s OptUp Nutrition Program, shoppers can also track their FoodHealth Score over time, gaining personalized insights to build better food habits. Gone are the days of standing in the protein bar aisle, overwhelmed by labels and nutrition facts. The FoodHealth Score simplifies the process—helping you pick the best options for you quickly and confidently. This is only the beginning. Stay tuned—more exciting developments are just around the corner! 🚀

Nutrition is personal, so we created a score to guide you through it. Our FoodHealth Score is a 1–100 scoring system that combines nutrition science with technology to help you quickly identify which foods support your health goals and manage specific health conditions. Wondering what makes some foods score higher than others? Here’s an overview: Two Key Factors Drive the Score: 🥦 Ingredient Quality – The type and quality of ingredients used. 🥦 Nutrient Density – The presence of beneficial nutrients, like fiber and protein, relative to calories. Curious to learn more about the FoodHealth Score? Stay tuned for more updates!

Unlock the power of the FoodHealth Score with My Nutrition Insights on the Kroger app! 📲 You will be able to: ✅ Learn the FoodHealth Score of your past purchases ✅ Check out similar products with a higher FoodHealth Score for healthier choices Get a sneak peek below!

We’re thrilled to share that Bitewell is featured in Progressive Grocer to spotlight our work with Kroger and the launch of the FoodHealth Score for millions of shoppers nationwide! Wondering how it’s set to change the way people shop for food? This article dives into these questions and more, unveiling how we are working with Kroger to empower shoppers to make healthier choices. This is only the beginning 🚀 Read the full feature for a closer look at the impact of the FoodHealth Score here: https://lnkd.in/gMz_a5zb

By FAR one of the most exciting announcements of my professional career. bitewell has teamed up with Kroger Health to bring the FoodHealth Score to EVERY SINGLE Kroger banner in the US. What does that mean? It means you can see the FHS on the products on Kroger.com, Marianos.com, KingSoopers.com... The list goes on. The FoodHealth Score is a 1-100 metric that takes into consideration the nutrition facts and ingredients of a food and helps you understand its healthfulness at a glance. When kicking off this journey over 6 years ago, the goal was clear. Make it easy to make the healthy choice. This journey has not been linear. Ebbs, flows, peaks, valleys have all led to this exact moment. What I believe to be the catalyst of a healthier tomorrow. While this is a monumental step, it's also just the first one... There is a ton of work to do to help consumers understand how to eat well. To that end, if you're a retail friend, I urge you to consider teaming up to put the FoodHealth Score in your retail environment. In doing so it will continue to help consumers gain clarity around the confusing facts panels and ingredient lists. The first step is to help educate consumers; soon after, they will then begin demanding healthier food. In turn we can start to see real change at the food supply level and ultimately reduce the nutrition-related health condition costs thats bombarding America. A massive thanks to Jim Kirby and Laura N Brown, for sharing in our vision and helping to bring this to life. Another thanks to Mallory, Kent, William, Daniel, Samantha, Christine, Timothy, Natalia, Oliver, Kayla, Cashelle and the rest of the bitewell team over the years!   https://lnkd.in/gcMPfPFh

I’m excited to attend #HLTH2024, October 20 – 23. Stop by and see my colleagues and me at the Kroger Health booth to learn more about how we’re driving transformative healthcare. On Tuesday, I will be chatting with Samantha Alexander, bitewell CEO, to discuss how a unified nutrition scoring system can help improve the health of the nation. I hope to see you there.

Are you attending HLTH USA this week? We’d love to see you at our booth, 954-13 in the Food as Medicine Pavilion! Discover more about bitewell and explore partnership opportunities. Plus, join us for some fun games and a chance to win an exciting prize!🥦

Attending HLTH USA this week? Drop by the Newsroom Stage on Tuesday at 11:30am to hear Kroger Health's James Kirby, PharmD, BCPS, FAPhA & I speak on the importance of a unified nutrition scoring system for the nation (and some other exciting things 🙃).

We're excited to be hosting the State of Diabetes event at our HQ. If you're interested in learning more about the latest trends in diabetes and its financial impact on both the workplace and employees come join us! #ADA #StateofDiabetes

Thank you Denver Business Journal & Colorado Inno for recognizing the incredible year we've had 💚 You can check out the roster of winners (including our friends at Tilt and Fulfilld) here: https://lnkd.in/gUREmcT6