Blasto

☄ Psst…From BizzClick to Blasto. A Story of Big Transformation. For over 14 years, BizzClick was a long-standing player in programmatic advertising, and knew it was time for a real change… That's when BLASTO came into the story. This bold new name reflected their commitment to blasting through limitations posed by adtech and moving programmatic advertising forward. But the transformation wasn't just about a new name. Blasto was all about INNOVATION, using AI and the latest technology to create a smarter platform. They shifted their focus from general performance marketing to leading the way in programmatic advertising for CTV and in-app inventory. That's the vision Blasto was working toward. The team behind Blasto wasn't just experienced, they were enthusiasts. They saw themselves as "programmatic geeks" of a new advertising ERA. This rebrand was a COMMITMENT. Blasto pledged to use their knowledge and skills to become a reliable force in the world of programmatic advertising. The chapter of BizzClick may be closed, but the story of Blasto, a LEADER in programmatic advertising, has just begun. #programmatic #adtech #rebrand

Top 15 programmatic advertising experts you should be following on LinkedIn 💫 You don’t want to miss out on these industry leaders — you need to be subscribed: —Jeff Green, CEO of The Trade Desk —Brian O'Kelley, Co-founder and CEO of Scope3 —Megan Clarken, CEO at Criteo —Matthew Hogg, SVP, Global Business Development & Partnerships at Criteo —Oleksii Sakhno, CEO at Blasto See more in the article ⤵ Who’s your go-to AdTech blog or expert for insights? Drop it in the comments! #adtech #programmatic

✨We’re thrilled to launch AdTech Woman Power! Episode 1 is here 🎉 A tiny marketing team, her mentor leaves just six months in, and Marta, new to the world of programmatic, suddenly has to wear multiple hats. Our new initiative starts with the inspiring journey of Marta Grgurović, Content and SEO Writer at TargetVideo. With grit and determination, Marta rose to the challenge, proving her strengths as a woman in adtech. Catch this first part of Marta’s story 🎥 – there’s more in the full interview later! Let’s celebrate and amplify the voices of women in adtech. 📩 If you want to join the movement, fill in the form here: https://lnkd.in/dvHGxZgC Stats by WomenTech Network #AdTechWomanPower #WomenInAdTech #Programmatic #AdTech

They said after AI development, there would be the end of the world. Not this time! 🤖 Instead, AI is transforming programmatic advertising for the better! Polina Smoliar, CMO at Blasto, shares insights into this exciting evolution. 👉 Swipe the cards to discover how AI is reshaping the future of programmatic advertising! #ProgrammaticAdvertising #AI #AdTech

Boo! No tricks, just premium bids! 🎃 Who are you planning to be this Halloween? 🧙♀️🧛♂️👻🦇 #Halloween

We run marathons as well as we run programmatic campaigns! 🏃♂️🏃♀️ This month, our team participated in a thrilling 5 km marathon, and we made it with an impressive time! We believe in teamwork, strategy, and achieving our goals with speed and precision. Oleksii Sakhno, Polina Smoliar in this photo🏆💪 #Marathon #ProgrammaticAdvertising #AdTech

Direct deals or programmatic, to be or not to be... 🧐 While direct deals offer premium control, SSP-powered programmatic advertising brings scalability, flexibility, and dynamic pricing. So, which one is the right choice for you? In this article, discover: 📊 A comparison table breaking down key differences between direct and programmatic 📊 How modern SSPs blend both worlds with private marketplaces and programmatic guarantees 👉 Read the article! #DigitalAdvertising #Programmatic #AdTech #DirectDeals #SSP

🚀 Blasto partners with Sovrn! Big ideas need smart partnerships ✨ We’re excited to announce our new collaboration with Sovrn, a leader in adtech known for empowering publishers to grow independently since 2014 🎉 It's a new opportunity for our partners, providing cutting-edge tools for long-term growth. At Blasto, we’re committed to delivering the best for advertisers and publishers alike. This partnership is yet another step toward ensuring our partners scale with confidence — powered by quality, innovation, and transparency. A special shoutout to the Publisher Development Manager, Robert Correnti, whose dedication and vision made this partnership possible 🙌 Let’s grow together! #AdTech #Programmatic #SSP #Partnership

💡 Can programmatic campaigns truly be privacy-first while still delivering highly personalized ads? Yes — and Anastasiia Kotelianets, Head of Advertising Operations at Blasto, answers the question 👇 1️⃣ “The decline of third-party cookies has prompted a pivot toward Universal ID systems, where users opt-in by logging into publisher websites.” 2️⃣ “Contextual targeting matches ads to the content of a page rather than individual user profiles.” 3️⃣ “Combining opt-in frameworks, contextual targeting, and non-invasive AI tools ensures both personalization and privacy.” 🔮 Trust + Transparency are the keys to navigating today’s regulatory landscape. Explore the full story — read all the cards now! #ProgrammaticAdvertising #PrivacyFirst #AdTech

If programmatic advertising were a person, it would be that one friend who tries to explain their complex job but ends up making everyone more confused😅 So, how would you explain it? Comment below with your creative take 💬 #adtech #programmatic #digitalmarketing