Bluebird Climate

🚨 It’s out! Bluebird was acquired by rePurpose Global. So excited to publicly share this news with my community! 🌎Joining rePurpose will enable Bluebird Climate to expand its reach to new CPG categories, bringing access to many, many more brands in need of an all-in-one sustainability toolkit. Above all else, in the hands of the incredibly talented Repurpose team (led by the brilliant Svanika Balasubramanian, Peter Wang Hjemdahl, and Aditya Siroya), the Bluebird platform will be able to scale its impact much faster. As for me, I’ll be stepping back and taking on a role as an advisor! 🔋Building the Bluebird team and platform over the past 3 years has been the most rewarding growth experience of my life, full of the highest of highs and very low lows (keeping it real!). One of my biggest learnings as a founder has been finding ways to disconnect and recharge even when it seems like work desperately needs my attention. ❤️Thank you for my team for continuing to challenge me to live one our Bluebird values: being actually “off” when I’m “off.” You’re the absolute best team I’ve ever worked with. Jamie McCroskery, Dennis Lee, Madison Scott, Spencer Mize, Mackenzie Zoppi, Zack Sears On that note, I’m currently in Japan celebrating the acquisition, eating and drinking yummy things, and recharging before figuring out what’s next! Many more thank yous and learnings to share soon, but for now I’m off! 🇯🇵✈️

rePurpose Global is enlarging its digital footprint to help reduce brands' environmental footprint. It's acquired fellow B2B platform Bluebird Climate, which counts Versed, rhode skin and Glossier, Inc. among its clients. Read more: https://bit.ly/44bc3QT #hereforthefierce #indiebeautybrands #indiebeauty #beautypublication #indiebeautynews #wellness #beautycommunity #beautypreneur #skincare #cleanbeauty #greenbeauty #ecobeauty #indiebrands #indiecosmetics #indieskincare #brandstory #beautybiz #brandlaunch #beautyindependent

We have some incredible news: Bluebird Climate has been acquired by and officially joined rePurpose Global, the world’s leading Plastic Action Platform. “Over the past three years at Bluebird, we’ve built an incredibly powerful sustainability platform as well as partnerships with hundreds of leading brands. The impact that we have enabled is deeply consequential, and I’m proud of our amazing team and immensely grateful to all of our investors, advisors, and evangelist customers who have helped us along the way,” says Jamie McCroskery, Co-Founder and CEO of Bluebird Climate. “We’ve been big fans of the talented team and ambitious mission behind rePurpose Global ever since we first met them, and cannot imagine a better home for Bluebird to continue scaling its reach and build a one-stop shop for sustainability action that companies really need.” Through rePurpose Global, we will continue to scale and enable positive change by offering sustainability analysis and solutions for consumer brands across industries. In the coming months, the combined entity will focus on expanding Bluebird’s functionalities and sector focus, while continuing to proudly serve our customers and partners. We're really excited about this next chapter of our growth, and look forward to seeing the transformative impact Bluebird Climate will be enabling under rePurpose Global’s leadership!

This has been one of those weeks when a recurring theme starts to connect what I thought would be unrelated conversations. The theme? AI-enabled technologies for retailers and CPGs with a climate or sustainability angle. Here are a few that are on my radar: NotCo, Sun Bear Biofuture, Shiru - Foodtech companies using AI to produce lower-impact ingredients and food products Afresh, Freshflow, Neolithics, Strella, Shelf Engine, Wasteless, OneThird , Ida - Reducing food waste and loss with AI-enabled dynamic pricing, forecasting, produce inspection, and more Planet FWD, Mondra, HowGood, Bluebird Climate, and CarbonCloud - Using AI to help grocery and CPG retailers and brands estimate product-level climate footprints SmarterX - Product intelligence to streamline product registration and claims verification, shipping classification, waste diversion, and more AMP Robotics, Recycleye, and Greyparrot - Reinventing waste sortation and recycling with automation and AI Who's missing from the list? Where else do you see potential for AI in this space? #retailai #climatetech

Whether you're a brand eager to delve into the challenges and opportunities surrounding more sustainable packaging or a consumer keen on gaining insights into why certain brands choose the packaging they do, this episode is a must-listen. The Packaging Brothers Podcast's episode, featuring Ritual's Chief Impact Officer, Lindsay Dahl, shares an insightful conversation exploring the collaborative efforts between Bluebird Climate and Ritual to measure their packaging's environmental footprint. Listen here: https://lnkd.in/d6Rf-tEm

We help simplify the process for you to set yourself apart and highlight your commitment to making a positive impact. Take a cue from Stratia Skincare. Sharing your sustainability commitment and impact in relatable ways can make a significant difference. Our tools can help you improve your conversion rates, reduce abandoned carts, and transparently share your progress.

Why did we launch a brand directory highlighting recyclability instructions for hundreds of products? It's straightforward: disposing of beauty and wellness products can be complicated. Much of the packaging is not curbside recyclable, either due to its small size, format or mixed materials. Consumers care about this and desire guidance on how to responsibly dispose of their products. It shouldn't be solely their responsibility to navigate these challenges, and we're thrilled to see many brands taking the initiative to educate and provide clear instructions. Are you a brand looking to simplify this process for your consumers? We're here to help! Are you a consumer seeking this information from your favorite beauty and wellness brands? Request their inclusion and we'll get in touch. Check it out here: https://lnkd.in/gbcG38cb

Have you explored our new brand directory featuring user-friendly recyclability instructions for a variety of beauty and wellness products? If your favorite brand isn't there yet, feel free to request their inclusion! We're here to ensure that all your preferred brands are part of our resource, making sustainability and responsible choices more accessible for everyone. Check out the directory here: https://lnkd.in/gbcG38cb #beauty #wellness #sustainability #recycleweek #wastereduction #packaging #packaginginnovation #howtorecycle #recyclinginstructions

In awareness of #NationalRecyclingDay, today we launched our public Brand Directory offering consumers detailed recyclability information for their beauty and wellness products. Check it out: https://lnkd.in/gbcG38cb Key features: 🌟 Easy navigation for sustainability-driven brands 🌟 Transparent disposal instructions for hundreds of beauty & wellness products 🌟 Solution for hard-to-recycle packaging—all in one place! 🚀 💡 Why is this important? We understand that recycling isn't the ultimate goal or the only solution to reduce waste, but it is a crucial step in the life cycle of products and one that consumers deeply care about. The launch of the Bluebird Climate Brand Directory marks a significant advancement in transparency and accessibility for credible recyclability instructions - especially for beauty & wellness products where there are many nuances and challenges. Want your brand included? Try our free AI-powered self-serve feature that assesses your product's recyclability potential via the link below. https://lnkd.in/grZ9i5un Book a meeting with our team for more insights. Let's make a positive impact together!

In awareness of #NationalRecyclingDay, today we launched our public Brand Directory offering consumers detailed recyclability information for their beauty and wellness products. Check it out: https://lnkd.in/gbcG38cb Key features: 🌟 Easy navigation for sustainability-driven brands 🌟 Transparent disposal instructions for hundreds of beauty & wellness products 🌟 Solution for hard-to-recycle packaging—all in one place! 🚀 💡 Why is this important? We understand that recycling isn't the ultimate goal or the only solution to reduce waste, but it is a crucial step in the life cycle of products and one that consumers deeply care about. The launch of the Bluebird Climate Brand Directory marks a significant advancement in transparency and accessibility for credible recyclability instructions - especially for beauty & wellness products where there are many nuances and challenges. Want your brand included? Try our free AI-powered self-serve feature that assesses your product's recyclability potential via the link below. https://lnkd.in/grZ9i5un Book a meeting with our team for more insights. Let's make a positive impact together!