rePurpose Global

Our CEO and Co-founder Svanika Balasubramanian was at at CNBC Converge in Singapore last week; sharing the stage with Jacob Duer (CEO, Alliance to End Plastic Waste) and John A. Graham (CEO, Zuellig Pharma) with their host Stephen Sedgwick. Hear her talk about what it will take to accelerate Circular Economy systems 💡 Profitable Financing Mechanisms that Match the Challenge: rePurpose Global research in partnership with EA - Earth Action and other leading players in this sector, shows that tackling mismanaged plastic waste leakage requires $5.2 trillion over the next two decades. This monster number cannot be achieved through just philanthropic investment. Eventually, the circular economy will need to be recognized as an economic cost-saver - on a broad scale, there is much more to gain by reintegrating materials into our supply chain. #CircularEconomy #Sustainability #Plastics #WasteManagement #CNBC

This Recycling Day, we’re celebrating more than just recycling—we’re celebrating transformation. 🌍 Our incredible Impact Partner Green Worms with whom we partner for Project Hara Kal in Kerala, India, has taken a huge step towards creating circular systems. They have launched a new recycling facility that is set to make a real difference. This milestone was made possible with close collaboration and support from the rePurpose Global team. From structuring proposals, and nomination for funding, to securing resources to build the facility itself; our team was instrumental in making this a reality. And we’re not stopping here—soon, we’ll be providing innovative financing modes to help scale this impact even further with new machinery and expanded capacity.

6 billion snack wrappers. That’s how much hard-to-recycle waste ends up in U.S. landfills every year. Food brands can’t ignore packaging. Consumers won’t ignore inaction. MadeGood chose action. Their parent company, Riverside Natural Foods Ltd. (Home of MadeGood), partnered with rePurpose Global to turn sustainability goals into measurable impact. ✅ 4+ million pounds of plastic recovered, balancing their packaging footprint ✅ Waste recovery projects across India, bringing formal waste management to 43,000+ households ✅ A sustainability-first brand identity, securing them speaking opportunities at top industry events, retail wins and industry recognition The takeaway? Sustainability isn’t just a claim—it’s a competitive edge. Read more about the partnership on our blog (link in comments)

#IWD2025 was a special one! At our impact sites in India, we created first-time experiences for the women waste workers driving change every day. At Project Anmol Kinara, women waste workers received their first ever menstrual cup along with sessions on menstrual hygiene. The conversation wasn’t just about the dos and don’ts of hygiene but about rethinking sanitary waste itself. The most powerful moment? They realized that by switching to reusable options, they could reduce their contribution to sanitary waste while maintaining their health and dignity. Going beyond physical health, the session also covered the important topic of maintaining work-life balance. Celebrating International Women's Day 2025, women waste workers at Project Anant Pranay came together in a celebratory spirit and watched a movie at a theater. For some of the women, this was their first time visiting a theater. Their happiness was contagious. Here's a glimpse of all that went down at our projects.

Women waste workers across the world are a crucial part of enabling real circular solutions—including, turning discarded plastic into a force for environmental and social change. 💪♻️ Yet, many of them face unsafe working conditions, wage disparities, and a lack of recognition for their critical role in sustainability. At rePurpose Global impact projects, we are working to not just protect our environment but also create lasting positive socio-economic impact, specially for women! 🌍✨ This International Women’s Day, let’s talk about these women powering our projects - leading the charge in plastic recovery. 📊 The numbers speak for themselves: 🔹 Almost 40% of our global projects are led by inspiring women leaders 🔹 Women constitute 82% of our waste workers team globally 🔹 102 of these women are sole breadwinners for their families. Creating a better future for them through their hard work. This #IWD2025, we celebrate their resilience, their impact, and their right to a more equitable future.💜🌎 #WomenInSustainability #CircularEconomy #IWD2025 #PlasticRecovery

This International Women’s Day, we celebrate women leading the change in sustainability and waste management. Across the world, women play a critical role in tackling plastic pollution—turning challenges into opportunities for their communities and the planet. We spoke to an inspiring leader from our Impact Project Nuevo Ciclo in Medellin, Colombia. Kelly Rodríguez Jiménez, Co-founder of Botellas de amor Fundación, our local partner for the project, has been instrumental in bringing about a real change in the industry in Colombia. She shares how women, including single mothers, are coming together to take action against plastic pollution, strengthening both environmental and social impact. Real change happens when women are empowered to lead. #WomenInSustainability #BreakingBarriers

The Sustainability Paradox: When Brands Say Too Much or Too Little Sustainability is no longer a niche concern—it’s a business imperative. Consumers want sustainable brands. Regulators are cracking down. But as the pressure to "go green" grows, companies are taking two very different (and flawed) approaches: Greenwashing – Overstating sustainability claims to appear more eco-friendly than they really are. Think “recyclable” packaging that isn't in fact curbside recyclable or “organically sourced” claims with little transparency. Greenhushing – Due to the fear of scrutiny or legal repercussions - staying silent on sustainability efforts. Some brands doing great work refuse to talk about it—fearing backlash. The problem? Both erode trust. Consumers see through false claims, and silence slows down industry progress. The challenge? Brands must communicate their sustainability commitments transparently and authentically. Some companies have been caught greenwashing—making vague claims about being "eco-friendly" without data to back it up. Others, fearing criticism, have chosen green-hushing—keeping sustainability efforts quiet. So, how can brands avoid both? Be Specific: Vague claims like "eco-friendly" or "sustainable" aren't enough. Consumers want to know how and why (repeatedly!) Gimme Seaweed, an organic seaweed snack brand, goes beyond generic claims by detailing its sustainability efforts. They emphasize seaweed’s role as a regenerative crop that thrives without freshwater and they've also introduced a line of roasted seaweed snacks free from plastic packaging, setting a new standard in eco-friendly practices. And what's more, Gimme Seaweed funds plastic waste recovery to take action on plastic! Back It Up with Proof: Sustainability claims should be backed by third-party certifications, partnerships, or lifecycle assessments. Saie leads by example through The Climate Initiative, ensuring that their impact reports, packaging labels, and website communicate verified progress toward sustainability, including verified plastic recovery! Be Open About the Journey: No brand is 100% sustainable overnight. Consumers appreciate honesty about challenges and progress. Grove Collaborative demonstrates transparency by acknowledging that achieving 100% plastic-free operations is a process. They’ve committed to 100% Plastic Neutrality as an immediate impact measure while working towards becoming completely plastic-free. The openness about their challenges and progress resonates with consumers seeking authenticity. The takeaway? People see through greenwashing, but silence isn’t the answer either. 72% of global consumers actively seek out brands that are transparent about their sustainability efforts. Brands need to communicate sustainability with clarity, honesty, and proof. As regulations tighten, businesses that get this right will lead the way. Those that don’t? They’ll struggle to keep up.

Exciting news! More brands are stepping up to take action against plastic pollution by partnering with us. So proud to welcome them to the coalition: hanni, La Fermière, Pure And Natural Pet, Ollie , NOTICE Hair Co. and St. Croix Sensory, Inc. These changemakers drive real impact—supporting waste recovery, empowering communities, and accelerating the shift toward a circular economy. ♻️ Through this partnership, they’re helping remove millions of pounds of plastic waste from the environment while creating lasting solutions for a cleaner, more sustainable future. A huge welcome to our newest partners—we’re honored to work alongside you! Let’s make a difference together. 💚 Want to see your favorite brand take action? Tag them in the comments! 🚀

The March 31, 2025 deadline for Oregon’s Packaging Extended Producer Responsibility (EPR) reporting is fast approaching. Brands need to act now to stay compliant and avoid penalties. Join rePurpose Global team, Alyssa Dizon and Matthew Boes on a webinar with Pet Sustainability Coalition as they break down what brands need to know, provide practical insights, and introduce tools that simplify reporting. What’s in this session: - EPR 101: How US Packaging EPR regulations impact brands and why timely compliance is critical. - Oregon’s EPR Reporting: Understand your obligations and key data requirements before the deadline. - Get a first look at our new compliance tool: A streamlined way to report to the Circular Action Alliance (CAA) and meet EPR requirements across the country. - Next Steps for Compliance: Actionable guidance to prepare your brand for upcoming EPR deadlines. 📅 Date: March 4th, 2025 | Tuesday 🕒 Time: 10:30 AM MDT Register now: https://shorturl.at/axACd A big thank you to our sponsors: Earth Animal | B Corp and World Pet Association (WPA) Don’t wait until the last minute—secure your spot today!

EPR deadline for Oregon is approaching fast! If your company sells packaged goods in Oregon, the March 31st filing deadline for the state’s Extended Producer Responsibility (EPR) regulation is fast approaching. The regulation requires producers of packaged goods to report their packaging data and contribute to statewide recycling system improvements. For small to mid-sized CPG companies, acting now is essential to avoid unnecessary risks. What Happens If You Miss the Deadline? 1. Financial Penalties and Compliance Scrutiny Businesses that do not meet registration, reporting, fee payment, or packaging stewardship requirements can face severe penalties. In Oregon this could be up to $25,000 per day. 2. Market Access Risks Non-compliant companies could face restrictions on selling products in Oregon, limiting revenue and customer reach. 3. Increased Administrative Burden Late compliance often requires additional paperwork, legal consultations, and rushed reporting, making the process more complex and costly than early preparation. Here's our ultimate guide to EPR compliance in Oregon to make sure you don't have to face any of these risks. Click here to get the ebook https://bit.ly/4h3Hpxz