BlueSwitch

B2B buyers don’t shop like DTC customers, but that doesn’t mean they can’t jump into the BFCM frenzy! Here are a few strategies to help you tap into those longer decision cycles and maximize your sales: 💡 Offer Exclusive Early-Bird Discounts: B2B buyers often take their time. Offering early access to deals or pre-BFCM discounts gives them a reason to plan and lock in purchases ahead of the rush. Use email campaigns, LinkedIn, or a landing page to reach your leads and loyal customers. 📦 Bundle High-Value Products or Services: B2B buyers typically need multiple solutions. Simplify their decision-making by bundling products or services for BFCM, offering industry-specific packages with clear savings compared to buying separately. 💳 Provide Extended Trials or Payment Terms: Build long-term relationships by reducing upfront risk. Offering extended trials or deferred payment terms during BFCM can give businesses the confidence to commit without pressure. What strategies are you using to shorten the B2B buying journey and boost sales this BFCM? Share your thoughts below! #ShopifyPlus #B2B #BFCM #BlueSwitch

How Rapiscan Systems Transformed Global B2B eCommerce with BlueSwitch 🔒 You may not know Rapiscan Systems by name, but their cutting-edge security equipment has likely kept you safe. They came to BlueSwitch needing a fast and reliable global eCommerce solution to serve their B2B customers in 170+ countries. We delivered: 👉 Support for 200+ global customers 👉 Over 250 essential security products online 👉 Seamless integration of 12+ third-party apps This new platform didn’t just enhance their customer experience and helped boost their global sales — BlueSwitch became an Ecommerce Awards 2019 Finalist for Best Innovation in eCommerce Payment. https://lnkd.in/eV5K4tvP What’s your biggest hurdle when building a streamlined B2B eCommerce site? Let’s discuss in the comments! 💬#B2B #BlueSwitch #ShopifyPlus

Forget about gambling with your ad budget - the key to crafting high-performing ad creatives might be easier than you may believe. Since we’ve managed and spent hundreds of thousands of dollars on client accounts, we know the importance of high value creative that successfully connects with your target audience and attracts new customers. Click the link below on how to overcome these common concerns about Facebook ad creatives. 👇🏽 https://lnkd.in/erM8R5k3 We want to hear from you: what's been your biggest challenge in creating ad creatives that truly connect with your audience? Have you discovered any 'secret weapons' of your own? #FacebookCreatives #DigitalAdvertising #BlueSwitch

⚡️Many businesses overlook AOV as a crucial metric in their quest for growth‼️ Businesses with higher AOVs tend to see more profitability overall, but particularly in their paid media advertising efforts. More revenue per customer means more money in your pocket to reinvest in your business, especially in paid media advertising. Although increasing AOV can be easier said than done, offering bundled deals, upselling complementary products, or introducing a loyalty program, are only some of the ways to entice customers to add more to their carts. Read this post and find out which paid, organic and on-site levers you can use to boost your Shopify store's AOV. 👉 https://lnkd.in/ekmYgkmj How have you tried to increase your Shopify store's AOV? Which strategies worked best for you? Share your success stories or challenges below! #ShopifyPlus #Ecommerce #AOV #BlueSwitch

🚨🚨🚨 Noticed those strange “srsltid” query strings popping up in your Shopify URLs recently? You’re not alone. Starting in August 2024, many store owners and SEO professionals saw these unexpected parameters appearing in Google Search results and tracking reports. This odd behavior is likely tied to Google’s latest core update, causing significant confusion and performance tracking issues. BlueSwitch's SEO director Bryan Swift has been on high alert, digging into why these “srsltid” links are suddenly ranking for key terms and replacing canonical URLs. The good news? We’ve pinpointed that these query strings are generated by Google Merchant Center's auto-tagging feature, but their appearance in search rankings is something new—and potentially problematic. Wondering what impact this could have on your rankings and how to tackle it? We’re here to help you navigate through the confusion. https://lnkd.in/d6Fvwkr6 Have you noticed these changes in your search rankings? What are your biggest concerns with this recent Google update? Drop your thoughts in the comments below! 💬

At BlueSwitch, we're proud to have partnered with Panasonic North America to create a unique eCommerce experience that brings their diverse range of products into a single, cohesive Shopify Plus storefront. The goal was to bring their entire product lineup into one seamless storefront, each with its own brand-specific look and feel. 🔨We tackled the challenge by developing a "multi-themed" store that showcases five different Panasonic brands, all within a single, easy-to-navigate site. We also made sure that their non-developer teams could manage promotions and external links without needing to touch a single line of code. ✨The result? ✨ A custom frontend that offers a smooth browsing experience across 40+ sub-menus, while also respecting regional distribution contracts with an external linking system. How is your team currently ensuring a seamless and flexible user experience while managing complex brand requirements in your Shopify store? And for those not on Shopify Plus, what strategies do you use to balance flexibility and ease of management in your eCommerce platform? We’d love to hear your thoughts! https://lnkd.in/eTxmJXHC #ShopifyPlusPartner #BlueSwitch

Even if your Shopify store might not be as large as a brand like FashionNova or Chubbies, that shouldn't stop you from considering introducing your customers to a mobile app. If you're experiencing high mobile traffic but low orders, a mobile app can revitalize your customer engagement and boost revenue. By collecting and analyzing user data, you can make informed decisions tailored to your mobile strategy, driving personalized customer engagement and optimizing the overall shopping experience. Don't rely too heavily on third-party entities for your data - with a mobile app builder like Tapcart you can have direct access to granular analytics and real-time data availability. If you face challenges in these areas, it's time to set your eyes on mobile success. Tapcart, in partnership with BlueSwitch, can help you develop a high-converting mobile app tailored to your Shopify store. Have you considered launching a mobile app for your Shopify store to enhance customer engagement and drive sales? What's holding you back? https://lnkd.in/eG72fzXm #MobileCommerce #ShopifyStore #EcommerceSuccess #Tapcart #BlueSwitch

Custom Designs Require Expertise ➡️ A Case Study with Mario Badescu Skin Care From humble beginnings in a NYC home salon in the 1960s to becoming a world-renowned skincare brand, Mario Badescu Skin Care, Inc. has always been synonymous with simple, gentle, and effective skincare. When it came time for them to elevate their online presence, they needed a Shopify agency that could not only implement their custom designs but also offer strategic guidance on the Shopify platform. BlueSwitch was tasked with bringing Mario Badescu’s vision to life. Working closely with their in-house developers, we started from the ground up using Shopify’s Dawn theme to create a completely custom experience. This involved: ✅ Seamlessly matching custom designs to a theme template ✅ Coordinating multiple development teams for a cohesive outcome ✅ Integrating Salsify PIM with a significant amount of additional product content Our design team tailored the provided designs to fit the Shopify ecosystem, ensuring consistency and implementing the latest theme standards with high-quality code. The result? A custom-focused shopping experience that aligns with the brand’s esteemed reputation. Read the entire case study here: https://lnkd.in/dTGUVYFu #ShopifyPlus #BlueSwitch

Is your marketing team only focusing on ROAS when managing your ads on Meta?  You could be missing out on crucial metrics that can supercharge your ad performance. But wait, isn't ROAS the ultimate metric for ad success? Wrong! It would help if you considered cost per purchase, click-to-purchase rate, and conversion rate within the Meta ads platform for optimal results. And let's not forget about MER for a holistic view of your marketing efforts. Stop limiting yourself to ROAS - it only tells us part of the story. What's your approach to measuring ad success? Share your insights and strategies below. Let's learn from each other! #DigitalMarketing #AdPerformance #GrowthStrategy #BeyondROAS #MarketingMetrics #BlueSwitch https://lnkd.in/e28SbbM4

You might have excitedly worked on an email campaign, convinced that it was going to be an instant success. But then you press send and it’s some clicks, no revenue and just… crickets.  Then you start looking within wondering: what did I do wrong? Don’t worry, it’s not you. It’s your email strategy. First off, boring copy. If your emails read like a robot wrote them, chances are your subscribers are hitting delete faster than you can say "unsubscribe". Be real, be engaging, and make sure your content speaks directly to your reader's needs. And let's not forget about poor design. If your email layout looks like a messy desk on a Monday morning, chances are your readers won't stick around for long. Clean it up, make it easy on the eyes, and use visual hierarchy to guide your subscribers towards that desired outcome. Click the link for other common pitfalls and how to make your email channel a strong source of revenue for your business.  And if you're ready to take your email marketing to the next level, reach out to BlueSwitch. We've helped clients achieve six-figure results through advanced strategies. Have you faced challenges with your email campaigns? What strategies have you found effective in turning clicks into revenue? https://lnkd.in/eg8_9MTW #EmailMarketing #DigitalStrategy