Boathouse

In today’s rapidly evolving media landscape, cutting through the noise is essential. At Boathouse, we help businesses break down complex ideas and build compelling narratives that drive measurable impact. Our success lies in crafting powerful, relevant narratives that align to the CEO's vision and goals.  Our work with clients emphasizes leadership and visionary thinking. Through strategic broadcast placements and communications, we deliver narratives that resonate deeply and build long-term relevance. Broadcast is a critical part of our communication strategy, contributing to both social and digital engagement. Here are just a few recent examples of our clients making waves in the news cycle: Yahoo Finance: https://lnkd.in/dD7fsZpG Fox Business Network: https://lnkd.in/dBERzjkf  Bloomberg: https://lnkd.in/dNWkub_b  Yahoo Finance: https://lnkd.in/d4tQUtZK These strategic segments don’t just tell stories—they amplify reach, ensuring timely and impactful messaging across all channels. By staying ahead of trends and aligning messaging with a comprehensive content strategy, we ensure our clients' voices are clear, consistent, and resonant with their audiences. Interested in harnessing the power of strategic communications and broadcast for your brand? Let’s chat. https://lnkd.in/dmzNSGf5 

"Among other findings, the most recent CEO Study on Marketing and the CMO from Boathouse found that a CEO’s trust and shared vision with the CMO has dropped considerably from 2022 to this year. Specifically, where 56% of CEOs used to think the CMO 'supports me in driving my long-term vision' in 2022, that number dropped to 31% this year. Likewise, where 32% of CEOs said the CMO 'is on my side, I trust them' in 2022, it dropped to 20% this year. For John Connors, those findings can be used in such a way to get CMOs the information and data points he or she needs to align successfully with the CEO — and keep his or her job. By extension, if the media agency is doing their job for the CMO, they’re more likely to keep the client." Read more about John's talk with Michael Burgi from Digiday's 2024 Fall Media Buying Summit.

Thank you for having us, Digiday!

Join Boathouse CEO and Co-Founder John Connors at Digiday’s Media Buying Summit as he shares insights from our latest CEO study on marketing and the evolving role of the CMO and gives advice on how to deliver impactful feedback that strengthens client relationships, even in challenging situations. #digidaymediabuying

Don’t miss this exciting opportunity happening today! AI is transforming marketing—and your role in it. As marketers become key drivers of growth, it’s essential to stay ahead. Join our expert panel for a live discussion on how AI is reshaping the industry, with a focus on keeping the customer at the heart of technology, ethical AI implementation, and the skills required to build high-performing marketing teams. Our panel includes: - Tina McCormack Beaty, Chief Brand & Marketing Officer, SHRM - David Alexander, Chief Marketing Officer, Everbridge - Jodie Collins, Director of Marketing Operations, Sidley Austin LLP - Charlie Green, Managing Director, tml Partners - Peter Prodromou, President, West Coast Operations, Boathouse - Karen R. Baker, Founder & President, Boathouse Seats are limited—register now to secure your spot: https://lnkd.in/e5ermJrb

Are you pushing proofreading to the side? Jan, Boathouse’s in-house proofreader, discusses what can happen if you do. You’ll be surprised to hear what a second set of eyes on your work may reveal! https://lnkd.in/dhtqTdud

Thanks ADWEEK for the opportunity to bring my voice to the pages. #ai #equity #inclusion #socialimpact

As AI redefines marketing, the role of marketers is evolving into a key driver of growth. Join us for a discussion on how AI is reshaping the industry, with a focus on keeping the customer at the center of technology, implementing AI with ethical and social considerations, and understanding the skills and talent needed for marketing teams to thrive. Our expert panel includes Tina McCormack Beaty, Chief Brand & Marketing Officer at SHRM, David Alexander, Chief Marketing Officer at Everbridge, Jodie Collins, Director of Marketing Operations at Sidley Austin LLP, Charlie Green, Managing Director at tml Partners, Peter Prodromou, President of West Coast Operations at Boathouse, and Karen R. Baker, Founder & President of Boathouse. Take part in the conversation and register today: https://lnkd.in/e5ermJrb

We're thrilled to see Boathouse client Katherine Kostereva, CEO of Boston-based Creatio, make the Boston Business Journal's 2024 Power 50: The Movement Makers! Well deserved.  #BostonProud

As AI redefines marketing, the role of marketers is evolving into a key driver of growth. Join us for a discussion on how AI is reshaping the industry, with a focus on keeping the customer at the center of technology, implementing AI with ethical and social considerations, and understanding the skills and talent needed for marketing teams to thrive. Our expert panel includes Tina McCormack Beaty, Chief Marketing & Experience Officer at SHRM, David Alexander, Chief Marketing Officer at Everbridge, Jodie Collins, Director of Marketing Operations at Sidley Austin LLP, Charlie Green, Managing Director at tml Partners, Peter Prodromou, President of West Coast Operations at Boathouse, and Karen R. Baker, Founder & President of Boathouse. Take part in the conversation and register today: https://lnkd.in/e5ermJrb