Born Licensing

Read more about our recent Christmas campaign for Sainsbury's featuring the BFG on our website below. Our David Born commented: "Christmas is the most competitive period for British advertisers and licensing a generationally adored character like the BFG is a sure fire way to capture attention. This is a brilliant example of how powerful advertising can be when combining cherished IP with brilliant creative." #licensing #advertising #christmascampaign #thebfg #sainsburys

Sainsbury's and their creative agency New Commercial Arts. went BIG for their 2024 Christmas campaign 👂 Read more about how the campaign we worked on with The Roald Dahl Story Company Ltd came together on our website below. #licensing #advertising #christmascampaign #sainsburys #bfg

Each week Born Licensing spotlights one of the characters we represent as licensing agent and, given his recent success in Sainsbury's 2024 Christmas campaign, the BFG is our Character of the Week 👂 The Big Friendly Giant may be the smallest of all the giants in Giant Country, but he is also the kindest. An unlikely gentle soul, the BFG shows us that being unique is wonderful. Speaking a peculiar language of his own creation - Gobblefunk - the BFG is creative and funny, but most of all loveable. Read more about the BFG and The Roald Dahl Story Company Ltd on our Character Roster here: https://buff.ly/3NTRBN5 #CharacterOfTheWeek #theBFG #RoaldDahl

It's been less that a week since Sainsbury's announced their 2024 Christmas campaign featuring the BFG, and the results are speaking for themselves 👇 🎉 'Ad of the Week' - MAA 🎉 'Ad of the Week' - shots 🎉 'Ad of the Day' - Campaign UK 🎉 Great results on Kantar An early contender to win Christmas this year. #licensing #advertising #sainsburys #bfg #christmascampaign

You might have heard that we worked on a BIG phizz-whizzing Christmas campaign for Sainsbury's featuring the BFG, created by New Commercial Arts. ✨ The campaign has already secured a positive response from consumers and the advertising press including London Evening Standard, The Drum, The Mirror, PR Week, Marketing Week, Campaign and many more. #licensing #advertising #sainsburys #bfg #christmascampaign

New (BIG) work 🎉   The magic of Christmas has begun as Sainsbury's its exciting new advert today. Inspired by Roald Dahl’s timeless and cherished story, the new Christmas advert features the beloved BFG alongside Sainsbury’s colleagues as they take viewers on a whimsical culinary adventure.   Congrats to our friends at The Roald Dahl Story Company Ltd, and to New Commercial Arts. for bringing this to life.   Brand: Sainsbury’s Radha Davies: Marketing Director, Brands, Planning & Creative Emma Bisley: Head of Campaigns Abbey Garood: Campaign Manager Emma Young: Campaign Manager Emma Clarke: Campaign Executive Rachel Adderson: Food Campaign Executive Jade Weddell-Johns: Campaign Executive Daisy Exton: Digital Marketing Lead   Agency: NCA Creative: Ian Heartfield: Partner, CCO Dan Bailey: Creative Director Brad Woolf: Creative Director   Account Handling & Planning: James Murphy: Partner, CEO David Golding: Partner, CSO Louise Bodily: Managing Partner Matt Walters: Strategy Partner Ella Coleman & Abigail Johal: Account Director Zahra Banday: Senior Account Manager Jeff Baker: Account Manager Helen Weavers & Rosanagh Ker: Strategist   Creation, Design & Licensing: Matt Craigie Atherton: Partner, CPO & Lead Producer Sylvie Edwards: Creative Operations Director Lucie Georgeson: Senior Producer Cara Swindell: Print Production Lead Sarah Bruce: Project Director Amanda Levett: Business Affairs Issy Wedlake: Licence Negotiation   Design & Artwork: King Henry Studios   Danny Tomkins: Head of Design Jasmin Price & Christian Tunstall: Designers Lol Keen: Artworker Cameron Henry & Yaz Mailoud: Project Managers   Social Creative: Ogilvy UK Tom Lockwood: Social & BTS Content Editor Richard Ross & Russell Taylor: Social Producer   Born Licensing: Licensing of BFG David Born: Director Amber Cheung: Senior Licensing Executive Alberto Massaro: Licensing Executive   The Roald Dahl Story Company Alice O'Brien: Head of Global Commercial Partnerships Natalie Hopkins: Director of Global Product and Partnerships Lucy Appleby: Head of Brand   Production Co: Rogue Films Sam Brown: Director Polly Ruskin: Producer Fran Resteghini: Production Manager Kate Taylor: Executive Producer Franz Lustig: DoP Drogo Michie: Production Designer   Casting: Hammond Cox   Editing Company: Final Cut Amanda James: Editor Nikki Porter: Producer Post Production: Electric Theatre Collective Luke Morrison: Colour Michael Chapman & Simon French: Creative Directors Simon French: VFX Supervisor Iain Murray: 2D Supervisor Patrick Krafft: CG Supervisor Fabrice Fiteni: Animation Supervisor Magda Krimitsou: Executive Producer Emily Coyne: Production Coordinator   Music Production: Manderley Music Alex Baranowski: Composer Sean Craigie-Atherton: Producer   Recorded at: Abbey Road Studios Andy Brown: Conductor Fiona Cruikshank: Engineer and Mixer London Metropolitan Orchestra: Orchestra   King Lear Sound: Audio Post Production Jack Sedgwick: Sound Designer Nat Curran: Audio Producer

Happy Halloween 🦇👻 🎃 We love this Burger King ad campaign from last year, where we see a young woman being terrorised by an anonymous caller - just like in the 2002 movie 'The Ring'. So spooky, so great! 🍔 #licensing #advertising

#TuesdayTip: connect with a classic property's anniversary to make your creative EXTRA strong! Classic properties always get people talking, especially when they are celebrating anniversaries or birthdays. Rights Holders are experts in drawing attention to their characters, films and TV shows when it comes to celebrating a big milestone... so tying in with these celebrations has a huge potential to increase the level of your creative! #licensing #advertising

Each week Born Licensing spotlights one of the characters we represent as licensing agent, and Share Bear is our Character of the Week 💜 Need something? Anything? If Share Bear has it, she’ll share it! Carefree and loving, Share is happiest when she’s with her friends or baking. Read more about Share Bear and Care Bears on our Character Roster here: https://buff.ly/3Y6haQJ #CharacterOfTheWeek #CareBears

Today, our amazing Amber Cheung embarks on a new adventure as she shifts gears from 'Born' to 'Newborn' on her maternity leave! This year, we celebrated Amber's 5th anniversary at Born Licensing, and the company truly wouldn't be where it is today without her. Highlights include managing a range of incredible licensed advertising campaigns including the #1 most effective UK ad in 2022 (ASDA x Buddy the Elf) and helping our Born To License division surpass all expectations in it's inaugural year. She has also championed an exciting new campaign that goes live next week. And of course possibly her greatest achievement: putting up with me for over 5 years! 🙃 Please join me in sending Amber warm wishes for a joyful and fulfilling maternity leave! We can't wait to welcome her back when she’s ready! 💖👶