Brands for a Better World (formerly Evolve CPG) is the podcast that brings you the stories behind the people and products building a more just, healthy, and regenerative future for us all.
Tune in weekly and together, we’ll learn about why these better products and brands were created, how they’re helping fix broken systems, and what you can do to support them.
My hope is that you’ll discover some new brands to love, and get some sparks of inspiration that will help you live your best life.
Hosted by: Gage Mitchell, Founder of Modern Species, a sustainable brand design agency helping better brands grow to scale their impact.
We love collaborating with other podcasts!
Here's a recent one with boa's In With the New podcast where Gage Mitchell interviewed Avril Tomlin-Hood about boa's strategies for reducing the carbon footprint of the digital campaigns they run for clients!
Check it out wherever you get your podcasts!
We're going live! Join us to watch Gage Mitchell and Allison Ball discuss the intersection of Mission and Retail. Ask questions, offer your insights, or just listen in to the conversation. It's up to you!
Helping impact-driven CPG brands grow through strategic branding, sustainable design, and community // B Corp Certified
I'm excited and nervous to be trying something new! 😬 🎉 😀
Join Allison Ball and me ***LIVE*** on Wednesday at 9 am PT as we geek out about impact-driven brands and the retail environment.
We'll talk about:
👉 the attributes/claims retailers want to see in brands today...
👉 what messages are most likely to drive consumer purchases...
👉 what happens when a brand/founder is overly invested in their mission...
👉 where mission fits into your "Brand Loyalty Funnel"...
and more!
Why am I nervous?
I'm used to having great conversations with industry rock stars like Alli through my podcast Brands for a Better World, of course, but I'm not used to managing the Live Chat feeds at the same time.
Why am I excited?
Because Alli is a retail expert (Food Biz Wiz Founder & Creator of the Retail Ready® Course) and I'm excited to dig into the topic of mission with her to break down when and how impact-driven brands should communicate positive impact efforts from pitching to buyers to getting into carts to keeping them coming back for more!
Join Us!
I think you can RSVP via the event link below. Please join us, ask questions, and wish me luck managing multiple tech platforms at the same time. Ha!
...
Comment Here:
Is there a question you're burning to ask either of us?
What makes celebrity brands successful?
How can we challenge the inequities in the venture capital market?
What are investors looking for in brands?
We talk about all of this and more on episode 159 of our podcast with Samyr Laine of Freedom Trail Capital.
Quotes from the conversation...
“1% of venture capital dollars are going to Black entrepreneurs. Less than 1% is going to Black women. If you look at all women, it’s still below 3% – One thing that we pride ourselves on is giving everyone, particularly diverse founders, more than just the time of day.” — Samyr Laine [0:04:31]
“In our process of doing due diligence for investment opportunities, we start with the product, then the brand, then the talent – [or] the people running a company before we even think about the celebrity who’s involved.” — Samyr Laine [0:17:17]
🎧 Tune in wherever you get your podcasts for the full episode!
⭐⭐⭐⭐⭐ Oh, and please give us a rating and review so we can reach more people with these stories of impact-driven leaders, brands, and products!
...
COMMENT!
What are your favorite celebrity brands right now?
Who's the most impact-driven celebrity you're aware of?
What resonated most from this conversation with Samyr?
The Funcle behind America's favorite organic juice company came on the show to share...
🍊 Why Matt McLean launched the brand 25 years ago!
🍊 Why he focused on organic juice.
🍊 Some of the challenges he faced building the Uncle Matt's Organic brand.
🍊 Why he sold the brand to Dean Foods and then bought it back a few years later.
🍊 How he's finding his way around Florida's citrus greening problem.
🍊 His newest product launch (Tea) and why he thinks you'll love it!
and much more!!!
👉 Tune in on Apple Podcasts, Spotify, or wherever you get your podcasts.
And don't forget to drop us a rating/review!
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One of our extended team members has type 1 diabetes, so we were excited to learn about Kathrin's diabetic-friendly treats!
She packed her Planet Bake donuts full of healthy ingredients like:
👉 Almond Flour
👉 Avocado Oil
👉 Psyllium Husk
👉 Pea Protein
👉 Flax Seeds
And sweetens then with Allulose, which is a naturally occurring sweetener with near zero glycemic impact.
Hear more about her story on Episode 152!
CEO at Planet Bake - Functional Donuts to help regulate blood sugar (sugar-free, vegan, gf, soy-free, kosher)
Podcast Alert! 🎉
I had a fantastic conversation with Gage Mitchell on his podcast, Brands for a Better World.
We discussed:
- The state of diabetes in America.
- Planet Bake's mission and my plant-based, zero-sugar journey.
- Why I love allulose and my preferred sweeteners.
- Using avocado oil in our products.
- Lessons from my Strategic Design and Management degree.
- Transparency in ingredient sourcing.
- My biggest lessons as a founder.
Tune in to the full episode here: https://lnkd.in/eS-4EYJA
Did you know 85% of people prefer to shop in physical stores?
That's why Daily Harvest is expanding into national retail, so they can bring their healthy and sustainable food mission to the other 85% of the market.
Learn about the inspiration behind the business and products, the challenges they've faced along the way (like dry ice shortages), and how they're doubling down on their mission in this episode of your favorite podcast. 😉
Let us know what you took away from the conversation in the comments below!
We started this podcast to celebrate and support the leaders and products that are building a better world.
The goal was to share their stories so you can learn from their experience, get inspired, and hopefully find some new brands to support!
Seeing two impact-driven leaders (both our and podcast guests) like Pallavi Pande and Kimberle Lau building a friendship and supporting each other's journey is proof of the power of community!
We're not saying this came about purely because of the podcast, but this is the type of outcome we dream about!
So please, if you hear an inspiring story on our podcast, reach out to that person and let them know! Who knows, maybe you'll find a great new friend, mentor, advisor, investor, and/or collaborator in the process!
✊🤓♥️
US Top 100 Business| INC 250 Female Founder 2024| Board Member NN Seattle|Mompreneur DTOCS tableware, Creating award winning sustainable single use tableware from palm leaves.
Advocate for People, Planet and Parties!
Don't Wait: Take Action Today and Support Fellow Founders. Sowing the seeds of support and long-distance friendships in the CPG world.
I am incredibly grateful for my friend Kimberle Lau, owner of Bake Me Healthy Mixes, who came all the way to New York to support me during my pitch at the Asian Founded event last year. Meeting in person for the first time, her presence and encouragement meant the world to me. It’s moments like these that highlight the power of community and mutual support. In her recent podcast with Gage Mitchell, Kimberle mentioned that she draws inspiration from me as an Impact Leader. Hearing such words from a fellow founder is truly humbling and motivating.
Podcast link- https://lnkd.in/gk6G2dhK.
Time Stamp - 54:03 conversation:
Gage: "Who is an impact-driven leader you admire and why?"
Kimberle: "Pallavi is crushing it in championing sustainability and there's so much to learn from her as another founder."
A big shoutout to Gage Mitchell for recording this amazing podcast and for all he does to honor small businesses by telling their stories. His dedication to highlighting the journeys of entrepreneurs is truly commendable.
Let's continue to uplift and inspire each other in this journey. Together, we can create a powerful impact.
#communitysupport#entrepreneurship#smallbusinessstories#inspiration#networking#foundersupport#sustainability#impactleadership#togetherwecan#powerofcommunity#impact#brand#womenownedbrands#retail#ecommerce#missiondriven
Happening next week! Jennifer Forman joins us as our guide into the fascinating world of ESG and sustainability reporting.
Leave with a better understanding of the:
💥 Key components within a corporate ESG report
💥 Important differences between communications and disclosures
💥 Latest sustainability reporting trends, risks, and opportunities