Startup CPG

Startup CPG's Fourth Annual Shelfies Awards Ceremony IT'S HERE -- The Fourth Annual Shelfies Awards, proudly presented by Social Nature, will recognize the most promising emerging CPG brands. Join us for our "red carpet" Awards Ceremony celebrating the Fourth Annual Shelfies Awards finalists + winners! All are welcome to learn about and toast to the incredible emerging brands in our community. Tune into our Live from anywhere in the world to learn more about the Shelfies Winners and for an unforgettable time of community cheer, and – most importantly – to nerd out over the incredible innovation in our space. Our mission at Startup CPG is to elevate emerging consumer brands. Since our inception in 2020, we have been keenly attentive to the unique challenges that small emerging CPG brands face. Among these challenges is the cost and labor barrier to nominating products for big-name awards -- so we created our own, specifically to recognize the best-of-the-best 1-10 person brands. After receiving over 1500 products, our 4th annual Shelfies Awards were by far our most competitive yet. It's time to meet the finalists who stood out among the crowd. The Fourth Annual Shelfies Awards, proudly presented by Social Nature: An online to offline shopper marketing platform for natural CPG brands, powered by 1+ million shoppers. Over 600 CPG brands use Social Nature to convert online demand into in-store sales to support key retail accounts, new product launches and review syndication.

🚨🏆 Meet the Final 5 Brands!🏆🚨 With over 100+ submissions, we're excited to reveal the five finalists: -Oodles Of Doodles - Kids Beverage -Spade -BRUTAL -S'NOODS -Legally Addictive Foods These finalists will have a chance to win up to $200k in value from Basemakers including six months of free brokerage services, deep two year discounts & more. It was an extremely difficult job to pick less than 5% but our selections were made based on the following: -Category Growth Opportunity -Branding & Packaging -Sales Velocity Potential -Founder Story -Brand Needs Alignment with Our Capabilities Thank you to all brands who have participated & to our partner Startup CPG! Over the next two weeks, we'll share more about each of the finalists. Follow Max Baumann & Basemakers for more updates coming next week!

‼️NEW City Community Alert! You asked and we answered. Introducing our newest chapter… SEATTLE 🥳 Please join us for our very first in-person meetup on August 29th. Emerging brands and CPG experts from Seattle and across Washington State are invited for an evening of networking, innovation, and fun. RSVP via the link in the comments. Also be sure to join the new channel in our Slack #community_seattle to stay in the loop about upcoming events. . . . #seattle #cpg #startups 

✨️Meet a Startup CPG Member✨️Allow us to introduce you to Ceybon AF - Alcohol free, mushroom infused aperitifs 🍄 ⁠ In 2021, after 20 years in healthcare private practice, Dr. Giulietta Octavio, DACM, doctor of integrative Chinese medicine and clinical herbalism founded Ceybon AF. Located in San Francisco, California, Ceybon is on a mission to put wellness at the center of social celebrations and bring the luxury of health into our everyday moments. Ceybon AF’s philosophy is to use ancient plant and fungi wisdom to create a modern wellness cocktail that tastes better than alcohol, gives a gentle plant buzz and is good for us and the planet.⁠ .⁠ .⁠ .⁠ #cpg #startupcpg #womanowned #nonalcoholic #mushrooms

Newtopia Now is right around the corner! Here's a rundown of everything Startup CPG will be up to during the show. Make sure to SAVE THIS POST so you can easily find details for all of our meetups & events!⁠ ⁠ Sunday 8/25 🥳 NEW Denver Community Launch Party! At Blind Tiger by Hooch Booch ⁠ ⁠Monday 8/26⁠ 🪩 Discotopia Silent Disco Party at The Church Nightclub ⁠ The Startup CPG Section 📣 Visit our section of brands! Booths 636-746 inside of the Thrive & Represent neighborhoods! ↗️ Vitaminis ↗️ Funky Mello ↗️ CHUTNI PUNCH ↗️ Swee ↗️ Popped ↗️ HeyBamboo ↗️ Ringa ↗️ Pedestrian Project ↗️ Lottie's Meats ↗️ BEJOU ↗️ Good Love Foods ↗️ Pure Mitti ↗️ LITT Kombucha ↗️ Red Boat Fish Sauce ↗️ Paktli Foods ↗️ Tals mediterranean ↗️ Daio ↗️ MatchaKo ↗️ Karmalize.Me Visit the link in the comments to grab your tickets to the Denver meetup & Discotopia party! See you in Denver 😎 .⁠ .⁠ .⁠ #cpg #tradeshows #smallbrands #fancyfood

From journalist to CPG entrepreneur, our friend Douglas Yu is launching a new coffee brand! Meet Diamond Brew™ ☕️✨ Instant coffee in a proprietary crystal form! It can be made hot or cold AND it tastes just like the fresh stuff 😋 What’s not to love? . . . #cpg #instantcoffee #emergingbrands #coffeestory

It’s time for another Newswire Roundup! 🗞 Here are just a few of the latest headlines: 🦅 Blackbird Foods introduces new flavors  🍄 Santa Cruz Fungi™ launches Shroomsicles™  🥣 Michele's Granola collaborates with SIMPLi on new granola  😋 Mavericks Snacks introduces new sandwich crackers  👶 Beyond the Bib launches Sweet Mustard  🍪 Whoa Dough Expands into Supertarget and Target.com  🌶️ House of Kajaana, Inc. launches in Whole Foods Market 🐱 Homescape Pets launches new supplement line  🐶 Ava's Pet Palace announces Wefunder campaign  👱♀️ Kimmy launches brow masks  🔻 Panic Panties gains distribution The new Startup CPG Newswire is a PR release service exclusively for CPG brands! Brands submit their news and we publish it - for free! Check out each brands’ press release on our website (under blog/newswire) and be sure to subscribe to our newsletter. Link in the comments below!

✨Webinar✨⁠ Startup CPG’s Financing Database | How-to and Q&A with Bags⁠ ⁠ Join Startup CPG founder Daniel Scharff and Daniel Taylor, Co-Founder and CEO of Bags, for a demo of the new Financing Database. We’ll talk through what it covers and how to use the tool and all of it’s functionality. ⁠ ↗️ Register now via the link in the comments! .⁠ .⁠ .⁠ #webinar #cpg #smallbusiness #finance #businessfinance

Our biggest Webinar yet! There's still time to register - link in the comments.

Meet our friends at Ketone-IQ 🚴♂️ High Performance Energy in a Bottle! What if you could bottle “runner’s high”? Or tap into that feeling of “flow state” on demand every day? Ketones are unique macronutrients that can cross the blood-brain barrier and increase brain energy efficiency 💪 Ketone-IQ is the result of extensive research, development, and clinical testing. Vetted by doctors, athletes, and nutrition experts, Ketone-IQ delivers a one-of-a-kind boost in clean energy. Check them out! . . . #cpg #brandstowatch #energydrink