Bridge Partners

At Bridge Partners, we are deeply committed to fostering diverse leadership and championing the growth of women in leadership roles. We know that peer-to-peer learning is one of the most powerful tools in advancing careers, and we are particularly proud of our Chief Growth Officer, Rebecca Jones, for her leadership and involvement in Athena Alliance’s Go-to-Market Leaders Peer Group. Rebecca’s commitment to guiding and mentoring women in go-to-market roles not only helps elevate the conversation but also empowers women to strategically expand their networks, gain new perspectives, and navigate the complexities of leadership with confidence. Her work with Athena aligns seamlessly with our values at Bridge Partners, where we continuously strive to create inclusive environments that allow diverse talent to thrive. It's our hope that, together, we can continue to push boundaries and create spaces for real, meaningful conversations that drive career advancement and personal growth. Have you had an empowering experience with a peer group before? Let us know in the comments! #WomenInLeadership #WomenLeaders #DEI

The average American spends 4-6 hours a day on their phone. 🤳⏱️ That’s a huge opportunity for marketers to capture attention. As media consumption habits evolve, mastering the art of crafting a strong hook is more important than ever. A hook needs to break through the noise and provide a clear reason to engage. While there are many ways to create an effective hook, it often comes down to understanding which part of the story will make your audience want to learn more. As Matt Hansink, Solutions Director, says: “Whether it’s a hook to grab attention or a call-to-action to convert, great storytellers deeply understand their audience—contextually, emotionally, and with nuance.” Effective hooks that capture attention include: ✅ A perspective or fact that challenges the norm ✅ Affirming an unspoken, but widely-held belief ✅ A bold statement with significant implications if true Want to captivate your audience? DM us "HOOKS" for more storytelling techniques for marketers.

With AI, marketers can now meet customers at every stage of their journey—and even predict their next move! 🔮 By leveraging data, insights, and operational agility, we can deliver seamless customer experiences. A customer-centric approach doesn’t just drive growth; it aligns the entire organization around a shared understanding of today’s dynamic customer. Here are three customer journey pivots to consider when planning for FY25: https://lnkd.in/g-bqbCd4 #AI #CustomerJourney #b2b

AI is transforming product marketing—but are you fully leveraging its potential? With 99% of marketers using AI in some capacity, it’s clear AI is already changing the way we work. But here’s the catch: only 36% have fully integrated AI into their daily workflows. That means there's a huge opportunity to maximize its potential. Check out some compelling stats from the 2024 State of Marketing AI Report that every product marketer needs to know: ➡️ 51% of marketing teams are piloting or scaling AI.  👉 Scaling AI across your marketing operations—from customer segmentation to content delivery—ensures you're staying competitive while driving efficiency and growth. ➡️ 80% of respondents prioritize AI to reduce time spent on repetitive tasks.  👉 Invest in AI tools that automate activities like data analysis, campaign optimization, and reporting. This frees up your team to focus on high-impact tasks like enhancing customer experiences and refining product messaging. ➡️ 64% of respondents want AI to help derive actionable insights from data.  👉 Use AI to interpret customer behavior, optimize features, and create personalized marketing strategies. Faster, smarter decisions = bigger results. ➡️ 68% of respondents feel positive about AI’s impact on marketing.  👉 Product marketers can use AI to optimize customer journeys, accelerate lead gen, and fuel product innovation. The time to integrate AI isn’t tomorrow—it’s today. Raise your hand if you're already piloting AI. 👋 Share this with fellow marketers and product teams who are exploring how AI can take their strategies to the next level. Have questions? Get in touch. Our AI Advisory team is working on real in-market applications that are driving results. #AI #productmarketing #AIpilot #marketing

Multi-partner GTM success is all about the right mix of collaboration, tools, and planning. Which element do you think is most crucial for driving growth through partnerships? Share your thoughts and see how your approach compares with others. Curious? Dive deeper with this guide: https://lnkd.in/gBkwtJkC #partnerecosystem #gtm #partnermarketing #partnerships

Looking to streamline complex partner relationships? In our latest article, we share how top companies reduce deal closure times by up to 50% using multi-partner GTM strategies.  Harness the power of multiple partner alliances: https://lnkd.in/gBkwtJkC #ChannelPartner #CoSelling #Partnerships #GTM

Marisa Lather, widely recognized as @MarketerMarisa, is a data-driven design thinker who specializes in creating aesthetic brand experiences that delight. As Director of Marketing and Communications at Bridge Partners, she leads marketing for the firm, driving brand affinity and demand generation. She is a member of the International Academy of Digital Arts & Science, on the board of the American Marketing Association and Women in Leadership at Lindenwood University, and actively dedicates time to volunteering, balancing her professional achievements with a passion for travel and family experiences. Recently, in an exclusive interview with CXO Outlook Magazine, Marisa shared her professional trajectory, insights on diversity and inclusion in the marketing landscape, the secret sauce behind her success, future plans, pearls of wisdom, and much more. Discover her inspiring journey here. https://lnkd.in/gBXKaYfC #CXOOutlook #exclusiveinterview #datadriven #designthinker #brandexperiences #brandaffinity #ai #stayrelevant #marketermarisa #authenticleadership #neverstoplearning #customerexperiences #powerofdata

As businesses grow and evolve, their partner ecosystems must scale and adapt to meet changing needs. 📈 Partner-led deals are up to 50% more likely to close, making it essential to have the right tools and strategies for managing multiple partners. Here in a sneak peek into top considerations for building a multi-partner Go-to-Market strategy that delivers today—and tomorrow.

Congratulations to Marisa Lather, our Director of Marketing & Communications, on her well-deserved recognition as one of the Top 50 Women Leaders of Missouri for 2024 by Women We Admire. Marisa’s dedication to advancing our marketing initiatives has been exceptional. Marisa’s role at Bridge Partners goes beyond driving marketing success; she enthusiastically embraces every opportunity to give back. She is actively involved in mentoring programs, passionately supports women’s leadership initiatives, and dedicates her time to various community organizations. Marisa’s leadership, both within and outside of Bridge Partners, embodies the values we hold dear, and we are proud to celebrate her achievements. Join us in a round of 👏👏👏 for Marisa! Tell us, what qualities do you think make a great leader in today's business world? #WomenInLeadership #WomenLeaders

Is MDF burning a hole in your partners' pockets?🔥🚒 Don't waste a moment in this final stretch of the year. Here are 3 small but impactful actions that can significantly reduce administrative friction for your partners. In 2024, you've still got still time to: 1️⃣ Resurface program guidelines and resources. 2️⃣ Ensure they are easily discoverable online and accessible in various formats, such as videos, recorded webinars, and guided process demos. 3️⃣ Host open office hours to address any questions your partners may have. "Remember, effective utilization of MDF requires a combination of clear partner communication, valuable marketing activities aligned with your partners’ marketing priorities and investments, and comprehensive execution support," references Kyrsa Dixon, Senior Director in Partner Ecosystems. "Taking these steps now can set the stage for a stronger finish to the year." 🎰 Want more? DM us to receive five strategies to accelerate partner MDF use in H2.