BrightEdge

Great to see our CTO, Lemuel Park, share his latest thoughts on the #AI and #Search market and give advice on how to cover your core #SEO and #contentmarketing bases! "The simplest way to start in AI is to focus on the commonalities and best practices that prepare you for what is ahead. Then, you can pivot and adapt as we learn more about how citations are shown and treated as each AI engine evolves" https://lnkd.in/eNfd3aDE

✨Excited to Share Great BrightEdge Monthly Report for an in-depth view into Google AI's evolution. Findings from BrightEdge Generative Parser™ show how Google AI is improving its approach to helping users by enhancing experiences and assisting users with specialized knowledge and complex queries. Here are Two (of 8) key findings from our Ultimate Guide to AI Overviews and July research report that are particularly interesting for marketers everywhere. 1️⃣ Enhancing the User Experience Along the Purchase Funnel with When Statements 🔍 From the focus on "What and Best" questions in June, Google is now testing new "When" and considerations questions. ·        In some ways, they are similar to the experience Perplexity uses to help users shop. ·        For example, they show up for **25% of eCommerce search queries. These have been added to help enhance the user experience beyond just providing one answer – and queries that could be answered and more suited to traditional search.✅ 📈 In addition, we have found that these questions are often followed up with a consideration-type statement: Product Selection Guidance: The most common pattern is "When choosing a [product] you can consider things like…" Usage-Based Considerations: When choosing a [product], think about how you plan on using it most…" 🤔 What I find interesting is that the "When" statements are not limited to high-volume searches. - We see them applied across a wide range of search volumes, from low searches for "chandelier ceiling fan" to high such as "washing machines." - This suggests that AI is being used to enhance user experience regardless of the popularity of the query. 2️⃣ New AIO Trigger Patterns Shift Towards Specialized Knowledge and Complex Queries ⬆️ Increases - Explanations for highly technical terms - Salary information - Degree information - Long Tail keywords - Product Features and Specifications ⬇️ Decreases - Broad Product Categories - Brand-Specific Queries - Basic How-To Queries - Healthcare 🎯 What does this all mean for the marketer? 1.AI Overviews** are addressing nuanced information needs that traditional search results might not fully satisfy. 2. Google is reducing the number of searches required to research a topic and improving the AI experience. 3. These trends underscore the importance for marketers of providing detailed, well-structured product information and anticipating what your consumers may consider next in their search experience and purchase journey. **Want to learn more?** 🔗 Keep updated on AI Overviews and how to optimize for the best results in our Guide below. 🔗 View all the fine details on what I mentioned above and eight new July findings in the PDF attached and on our site. #AISearch #DigitalMarketing #SEO #BrightEdgeInsights #GoogleAI #CX #searchintent #Marketingstrategy

🛒 Webinar Alert: Have you started your Q4 and holiday season planning? Join us on Aug 21 as we help guide you through navigating SEO and AI and share the must-haves for your digital content to win at such a competitive time of year. At this time of year, many brands and retailers start planning for Q4 and the holiday season. With AI steadily influencing consumer behavior, how should marketers prepare for an AI-enhanced holiday shopping season?🛍️ Join Dave McAnally and Michelle Maret as they share the must-haves for your digital content to win as we approach the key shopping season. 💡They will present data showing the trajectory of AI and the strategies and tactics you need to make 2024 a great holiday season! 1. Understand key trends indicating where and how AI will impact shopping with search. 2. Learn how to use data to guide and refine your strategy as the holidays draw near. 3. Build better SEO strategies to help you get ahead of competitors using AI in search. Wednesday, August 21 at 11 am PDT | 2 pm EDT | 7 pm GMT Register below !!! https://lnkd.in/dEh9BXzW   #Ecommerce #SEOAI #CustomerSuccess #Shopping #BrightEdge

🔥 Fresh AIO data breaking today: July industry by industry insights from BrightEdge Generative Parser™ 📊   With #SearchGPT in the prototype stage, Google has been steadily improving its AI Overview results with a clear #industry-by-industry approach.   BrightEdge data has revealed some critical strategic AI overview enhancements from Google and a trend toward more specialized, nuanced information delivery.   📊 Key trends indicate that particular attention is being paid to the education and e-commerce sectors as marketers enter critical revenue-generating periods such as #back-to-school and the upcoming #holidayshopping season   More Key Findings:   📈 Overall AIO presence grew from 8% to 12% in July, indicating continued testing and adjustment. Note, with a late month decline.   🛒 #E-commerce: • Maintained 17% AIO presence despite daily fluctuations. • 40% of queries now include "When..." statements for improved guidance. • 🆕 Introduction of faceted navigation, mirroring advanced e-commerce platforms.   🎓 #Education: • Dramatic increases observed:  - 💼 Salary-related queries (e.g., "nurse salary") jumped from 16% to 38%.  - 🎓 Degree-related queries surged from 13% to 53%. • 📊 Boosted citations for ziprecruiter.com and bestcolleges.com.   🏥 #Healthcare: • Slight decrease from 68% to 61%. • 🧬 Removal of AIOs for rare, genetic, and complex disorders. • Indicates a well-tuned approach for health queries.   💼 #B2B: • Consistent 45% AIO presence. • 🔐 Mid-month experiments with security and data-related searches.   🔬 Additional Insights:  1. 📚 Refined source citations: Shift towards specialized, academic, and niche content providers. 2. 🧠 New AI trigger patterns: Addressing more complex queries, especially in technical explanations and product features. 3. ⚖️ Introduction of "When" statements: Guiding users through complex decision-making processes.   💡 Industry Impact:  ·        AI Overviews are becoming more specialized and user-focused. ·        They are dialing into areas where they are most useful. ·        Organizations should closely monitor their online marketing and brand strategies to maintain visibility and meet evolving AI Overview criteria.   🚀 As OpenAI tests SearchGPT, Google continues to innovate, leveraging its vertical expertise to enhance information delivery.   The challenge for marketers is clear: adapt strategies to thrive in this evolving AI-driven search landscape.   1. You can view the press release here: https://lnkd.in/d27f-yJK 2. Stay updated with The Ultimate Guide to AI Overviews https://lnkd.in/dQq2c4xU.   3. Dig deeper into the entire search and industry findings here: https://lnkd.in/dWTwEPkQ   Stay tuned for plenty more updates and additional insights from the team BrightEdge and me over the coming weeks!  

🔍 New insights from BrightEdge Generative Parser™ show fluctuating AI Overview presence in July as #Google enhances results and formats and takes an industry approach to its evolution. Google is making strides in enhancing its #AIOverviews with advanced features. As Founder and Executive Chairman Jim Yu says in his latest social post https://lnkd.in/eYzXXte8 "Google has proven time and time again that it never stands still on innovation." 📊 As always, to help you stay ahead, we have released fresh July data and a PDF you can download and read at your leisure. It's jam-packed with insights that include: 1️⃣ AI Overviews are getting more dynamic and tailored to specific nuances of queries 2️⃣ The shift towards specialized knowledge and complex queries  3️⃣ AIO grew from 8% to 12% in July but experienced a decline at month's end 4️⃣ AIO deployment fluctuated by industry with different degrees of volatility 5️⃣ Increase in AI Overviews overlap with regular Google results in July 6️⃣ Features in AI Overviews fluctuated throughout July 7️⃣ Cited domains fluctuated across categories in July AIO experimentation with citation sources differently across industries 8️⃣ Overviews continue to shrink to make space for complementary formats 📚 Make sure you keep up to date in the #BrightEdge AI Overview Guide https://lnkd.in/eMtD2_zp 📚Dig deeper into more findings below https://lnkd.in/efm_9eNx #AISearch #DigitalMarketing #SEO #BrightEdgeInsights #GoogleAI #SearchGPT 

Google's antitrust case loss may create new opportunities within the search engine market as the search giant will likely need to loosen its grip on lucrative contracts with Android and Apple, but a remedy would likely take more than a year. We talked to Jeffrey Kessler of NYC law firm Winston & Strawn LLP and Jim Yu of BrightEdge about the possibilities. Would a shake up leave an opening for OpenAI and its ChatGPT Search product, or Perplexity to become major search players using GenAI? Lots of possibilities as the US government increasingly fixes its regulatory gaze on Big Tech. #AI #google #antitrust #Alphabet https://lnkd.in/eVc6bCZd

🔍 SearchGPT will open up even more opportunities for SEO! The word ‘search’ kind of gives it away.😉 🕵️♀️As consumers face more choices in terms of the ‘how’ and ‘where,’ they will always be searching. It does not matter if it’s a research engine, answer engine, or alternative variation; SEO is going to be more critical than ever. In his latest blog post, Founder Jim Yu discusses some of the mechanics of SearchGPT and the evolution of the #SEOAI ecosystem. ✨Jim also shares six key SEO factors that are becoming more important than ever! Take a deeper dive by reading his latest on the #BrightEdge blog below🔑 https://lnkd.in/ehmW47pt #SearchGPT #Google #AIOverviews #Perplexity #SEO #GenAI #Opportinuty

💰📚Perplexity's Publisher Program: a chance for paid redemption or a sign of the future of AI, Publishers, and Ads! I think the reality is both. 💡   According to The Verge, this new initiative, led by Perplexity Chief Business Officer Dmitry Shevelenko, began in January. The team drew inspiration from X's ad revenue-sharing program.   Perplexity's first set of partners includes TIME, Der Spiegel, Fortune, Entrepreneur Media, The Texas Tribune, and Automatic.   🚀 Why is this a significant move for Perplexity   1. Market Traction: Perplexity has demonstrated steady month-on-month referral growth of 31% in June (source: BrightEdge Generative Parser™). 📈 2. Addressing Plagiarism and Attribution Issues: This program offers solutions to previous challenges with plagiarism and attribution involving Forbes and WIRED. ✅ 3. Subscription and Revenue Share Model: It integrates both a subscription and a revenue share model.   As Kylie Robison comments, "The program will temporarily provide cash advances on revenue to publishers as Perplexity builds a long-term advertising model. The advances aren't a licensing fee for content like OpenAI's deals." 💡   OpenAI's #SearchGPT and Microsoft's #Bing are testing licensing deals with publishers, including #TheAtlantic and #NewsCorp.   I wonder when we will see more from Perplexity on its long-term ad model that was mentioned in the article. I think this year.   LIVE UPDATE: As I write, I have just seen the update! - the plan is to start introducing ads in September.   Looking at the broader picture. 🔭   #AITech companies and news publishers are navigating a landscape without triggering further copyright disputes.   🏆 They all want the best and most trustworthy sources of information for referrals and online #mediacitations. Just last week, I posted about how #Forbes and #PC Mag are appearing in Google AIO Overviews more as they reduce User Generated Content. 📈As new entrants grow, they all want to make money and build better #business models. Hence, #licensing, #subscription, and #revenue share proliferation. And now ads! 💰 ⚖️Publishers will have to balance the potential benefits of #AIpartnerships with #copyrightprotection.   The The New York Times lawsuit against OpenAI and Microsoft may provide clarity. 🏛️   On an end note... 🧩Will this segment the market into AI engines with specific publisher bias? 🤖 Will some publishers remain AI engine agnostic? 🌐 What happens with other publishers?   https://lnkd.in/gH3GBAkp   #AI #MediaPublishers #Publishing #content #LLMs #RAG #content #GenAI #Bigtech #advertising

📊 LinkedIn Survey: Nearly 50% of #B2B CMOs cite lack of GenAI skills is their BIGGEST challenge.   One of the biggest GenAI challenges facing the C-suite is how to upskill teams to leverage GenAI. The pace of innovation is astounding and it poses a fundamental leadership challenge…   A recent LinkedIn B2B Workforce survey highlights that:   • 2/3 of B2B leaders use Generative AI in marketing 📊 • Only 28% have an excellent understanding of AI in marketing 🧠 • 43% cite insufficient AI skills as the biggest adoption challenge 🚧   It's clear that balancing #GenAI adoption and workforce skills is a topic of much attention. This is even more critical as #GenerativeAI accelerates and #LLMs build wave after wave of innovation. 🌊   Three key areas to think about. 🔑 1. People and Partners Behind Your #Brand 👥 GenAI is producing wave after wave of innovation. And this is just the beginning.   LLMs have had a profound impact on written content, revealing both its capabilities and limitations and underscoring the necessity for human input and governance.   But this is only the beginning, particularly as we move towards #multimodal AI. Consider video production – this landscape is poised for significant transformation starting now. Video ad production will be fundamentally disrupted, with GenAI making the cost of producing Hollywood quality videos near zero. Beyond cost, its posed to fundamentally shift the relationship between brands, agencies, and the advertising ecosystem. And the human element of storytelling becomes more important than ever.   2. Governance and Management of AI ⚖️ Balancing Generative AI's potential benefits and risks is crucial. It presents many rewards but also significant risks for businesses, including potential copyright violations, unintended disclosure of proprietary information, and hallucinations. Deterministic controls for a technology that is non-deterministic requires new models, processes, and skills.   3. Mastering the Art of Working with AI for Guidance and Collaboration 🤝 Your employee concern should not be about AI replacing jobs entirely but about which specific skill-sets it might supersede and how organizations can train their teams and adapt their processes to turbo charge productivity.   It's important to discern when and how to use Gen AI effectively, enhancing creativity without supplanting human judgment.   We have all learned that #GenAI will better automate many tasks, others will still require a human touch, and all benefit from a human-AI collaborative approach. Understanding how to guide and govern Gen AI and identifying new "copilot" assisted use cases are crucial vs “autopilot” / full automation use cases. 💡   You can view the full report on LinkedIn below   https://lnkd.in/gR-3jzcT #GenAI #AItraining #skilldevelopment #CMO

🚀 There is lots of room on SERPS for multiple types of results. AI is here to stay, but we must not lose sight of the fact that core search remains vital. As Google finds AI Overview equilibrium, marketers will need to find balance. Let’s never forget that the primary role of a search engine is to serve consumers' needs and wants. Google has that consumer trust. 🔍 As Google gets better at serving different types of queries, some will surface in AI and some in non-AI formats. 💡 We already see this with BrightEdge Generative Parser™, where AI prioritizes less-searched, more detailed terms. 🤖 As AI tackles more complex, knowledge-intensive topics, classic formats in universal results may better serve everyday consumer decisions or basic troubleshooting. As Founder Jim Yu says, "From understanding your audience, optimizing your site, and creating quality content, core search still matters for marketers." Finding AI balance will be key! 🌟 At BrightEdge, our all-in-one platform covers every angle to help you succeed! #AIinSEO #DigitalMarketing #SearchOptimization #ContentStrategy #MarTech #BrightEdge #SEOTrends #AIBalance #Google #Consumerbehavior