Why is Brighter Collective an Illumination Agency? (and not a Market Research Agency?) 💡 Simply put at Brighter Collective, we specialize in answers, the illumination of solutions. We approach insights & strategy holistically. Primary market research is only one piece in the puzzle. 🔆🔆Brighter Collective’s Holistic Approach to Insights & Strategy🔆🔆 🔆 We synthesize your existing research & data, cultural trends, available competitive analysis, geo-political outlook using select AI tools and our brighter brains. 🔆If necessary, we complete any NEW primary research you need. 🔆We distill key customer insight, product insight and your brand’s insight to find your brand’s sweet spot – the territory you occupy to satisfy your customer’s need and solve their problems. 🔆We help you integrate your product & brand sweet spot into strategies to optimize your customers’ experience by leveraging them into all GTM and product development activities including Branding and Communication, Feature & Benefit Prioritization, Omni-Channel Excellence, etc. Want to find out more? Schedule a chat https://lnkd.in/gScgE6aj #marketingstrategy #marketinsight #marketresearch #ai #artificialintelligence
About us
We are Brighter. We believe in the power of knowledge and understanding to illuminate a brighter future for people, companies and the planet. We are an award-winning market research & strategy collective leveraging the best minds to illuminate insight and create transformational, culturally intelligent strategies that make your brand shine. Global qualitative and quantitative research and strategic capabilities. Expertise in B2B and B2C technology, innovation, branding and communications. Multiple vertical experience including CPG, financial services, health care, energy, food & beverage, auto & media. QUALITATIVE & QUANTITATIVE Foundational, exploratory, customer journey, CE, UX, segmentation, creative optimization, campaign and brand tracking. Features and benefits analysis and prioritization. In person and online methodologies and global studies. Qualitative & quantitative integration specialists developing cohesive, compelling stories with actionable, data-supported recommendations. MARKETING STRATEGY Segmentation activation including persona development and communication strategies. Naming & brand architecture strategies and brand and product positioning strategies. Concept development and testing for products and services. Deep understanding of generational marketing, life stage and attitudinal and emotional drivers.
- Website
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www.brighter-collective.com
External link for Brighter Collective
- Industry
- Market Research
- Company size
- 2-10 employees
- Headquarters
- San Diego, CA
- Type
- Privately Held
- Founded
- 2012
- Specialties
- Customer Insight, Technology, Branding Strategy, Communications Strategy, Quantitative Research, Qualitative Research, and Market Research
Locations
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Primary
Get directions
San Diego, CA 92101, US
Employees at Brighter Collective
Updates
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Why is Brighter Collective an Illumination Agency? (and not a Market Research Agency?) 💡 Simply put at Brighter Collective we specialize in answers, the illumination of solutions. We approach insights & strategy holistically. Primary market research is only one piece in the puzzle. If you have enough data and knowledge for us to work with, we may not need to do new primary at all. Brighter Collective’s Holistic Approach to Insights & Strategy 🔆 We synthesize your existing research & data, cultural trends, available competitive analysis, geo-political outlook using select AI tools and our brighter brains. 🔆We complete any NEW primary research you need. 🔆We distill key customer insight, product insight and your brand’s insight to find your brand’s sweet spot – the territory you occupy to satisfy your customer’s need and solve their problems. 🔆 We help you integrate your product & brand sweet spot into strategies to optimize your customers’ experience by leveraging them into all GTM and product development activities including Branding and Communication, Feature & Benefit Prioritization, Omni-Channel Excellence, etc. 🧡 Curious to find out more? Schedule some time to chat https://lnkd.in/gScgE6aj #strategy #marketinsight #marketingstrategy #ai #marketresearch
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We recommend Ray Poynter and his webinars to stay on top of the quickly evolving AI landscape. At Brighter Collective, we've learned a great deal from him and continue to. Synthetic data is here and will be on the rise. Make sure you put in checks and balances to ensure it stays on the rails. Synthetic respondents and segmentation personas will probably become common use. It's important to keep a pulse on true human response and build in regular pressure testing of your synthetic creations with real customers. #AI #MRX #sytheticdata #customerinsight #strategy
At the intersection of work, fun & discovery (all views are my personal views unless indicated otherwise).
Who knows what Synthetic Data is? Sneak Peek from my presentation at https://lnkd.in/eNpbDnYa on Tuesday 27 August. In the webinar I will be reporting on Wave 2 of our study into the use and adoption of AI by the insights and MR industry. The webinar will be broadcast at 10am New York (3pm London), Tuesday 27 August. The webinar includes: Tanya Berlina, showing how the Yasna.ai platform allows human-like moderation Mike Stevens & Melanie Courtright investigate the interplay of AI with humans and empathy And I will present the findings of the NewMR AI study. Register for this free webinar at https://lnkd.in/enuYtVY7 We will be recording and sharing the recording of the webinar. Simon Chadwick, Dharmendra Jain, Mat Lintern, Elise Misse, Vesna Hajnšek, Paul Edwards, Paul Child, Dan Fleetwood, James Endersby (Opinium), Zontziry Johnson, Mary Ann Packo, Bryan K. Orme, Karen Schofield, Kate Binner, Richard Heath, Annie Tran, Lester Sualog, Molly Strawn-Carreño, Kelvin Claveria, Henrik Nielsen, Charlene Adamah, Damon Thomas, Martin Oxley, Danielle Todd, Lisa Salas
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For all you do-gooders out there! Come join us! Diana Barbiani #sandiego #networking #bethechange #sdwib4g
Research Director & Marketing Strategist | Qualitative Moderator | ARF Ogilvy Winner | Branding & Communications | Idea Generator
Hi Ladies, If you are based in San Diego, want to do some good and meet a bright network of compassionate, caring professional women join us at San Diego Women in Business For Good. We support local not-for-profits with giving circles and have fun and socialize while doing it. What could be better? 😍 Scan the QR code or visit the link below for more info. https://lnkd.in/ey4MPzSW Diana Barbiani Emily Salzman Tanya Hoffmann #sandiego #networking #mrx #marketinsight #bethechange #SDWIB4G
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We are digging this disruptive approach to B2B recruit. We all know these audiences can be super challenging to find the right respondent and the devil is in the details. Loving this self-serve model for vetting participants and getting a quick sense of who is available. #B2Brecruit #marketresearch #mrx
🎉 Today we're excited to announce the latest addition to our mrxCore platform: Instant CPI Quotes for B2B audiences! Informed by thousands of B2B project outcomes over the past 3 years, this new feature is designed to streamline your B2B project creation and kickoff process, making it faster and more efficient to launch your B2B market research initiatives. 🔍 How It Works: 1. Enter your project details: target audience, survey length, incidence rate, etc. 2. Head to the request feasibility section. 3. Choose between an instant quote or a manual review. 💡 Flexibility and Quick Adjustments: Market research projects often need tweaks before going live. Instant CPI recalculates and provides updated CPIs for any project adjustments, ensuring you stay on schedule without delays. What's particularly unique about this feature are the volume based discounts it calculates based on both project and team. We're introducing this feature to a select few teams – give your Emporia client solutions team member a shout if you'd like access. In the meantime, read more about Instant CPI at the link in the comments. 🤠
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Loving this example of authenticity in personal and company branding as well as inclusion and diverse perspectives. Just what brand's should do in the coming of the Gen Z world. A stark contrast from the way branding (personal and corporate) was done a couple of decades ago. Here's to progress, community and connection! #branding #authenticity #marketresearch #brandstrategy
GLG’s Alma Sierra began dancing when she was 8 years old. First ballet, then jazz, modern, West African, and Broadway. She loved it – the choreography, the discipline, the community – and she was good at it, too. Performing came naturally to her, so she kept at it. 🩰 But after living in Austin, TX for a few years, she felt something was missing. She was a long way from where she had grown up in El Paso. Despite being in the same state, the two cities have distinctly different cultures. El Paso is a sprawling border town with its own customs and traditions and a clear Mexican-American identity. It’s a way of life, and it was hard to find in Austin. So 3 years ago, she took a chance and tried out for the renowned Ballet Folklórico de Austin, a group that performs traditional Mexican folk dance, and is based in Central Texas. For her, it was a chance to reconnect with her roots and feel closer to the community and culture that raised her – all while doing what she loves most. Today, as a GLG Research Manager, she spends her days working with some of the world’s largest biotech and pharma companies. Her evenings are a bit different. Ballet Folklórico is demanding. For 3-4 nights a week, Alma and her fellow dancers get together to practice and perfect the routines passed down from generations before them. Rehearsals can go well into the night, especially when preparing for national competitions, alongside award-winning Latin artists. All the costumes are museum quality, handpicked, and sourced from local artisans in Oaxaca. “It's important to remain true to the community we're representing," Alma told us. "That includes everything from how garments are worn to how the fabric is intended to flow and shine in the light.” If you’re in Austin, you can see Alma and BFA perform their signature summer show 'The Guelaguetza' on July 27, 2024 at the Long Center. 💃🏻 🎫: https://lnkd.in/gHmMKnbh #LifeatGLG
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Is Gen Z the most spiritual generation yet? Their focus on empathy, justice, non-duality and the environment suggests a new kind of spiritual world view. What are the 4 tenets of Gen Z's spiritual world view and how can brands generate connection and loyalty with this socially conscious generation? Check out Brighter Collective's blog post below to find out! https://lnkd.in/guixX6CP Thanks to Yogesh Chavda Lydia Michael and Gary Rudman for helping inspire this article! Creator Jill Joy #GenZ #Marketing #Spirituality #MarketResearch #mrx #insights #brandstrategy #culture #culturalshift #trends #culturaltrends #genZ #equity #inclusion #productdevelopment #technology
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KNOWLEDGE IS POWER As AI continues to be in the vortex of the Tornado of the Technology Adoption Lifecycle new developments are happening everyday which can be overwhelming. It's empowering to stay informed and keep up. We at Brighter are attending webinars and information sessions multiple times a week. There is so much great information and training out there to keep a grasp of how AI is evolving. This looks like a great compilation! #technologyadoptionlifecyle #MarketResearch #TechInsights #QuantitativeResearch #QualitativeInsights #AIpoweredResearch #DeepInsights #TransformationalMarketing #BrandingStrategies #CommunicationsStrategy #TechBrands #DigitalTransformation #InnovationInsights #DataDrivenDecisions #TechLeadership #BusinessIntelligence #IndustryInsights #StrategicConsulting #TechStrategy #BrandDevelopment #MarketingIntelligence #mrx #insights #brandstrategy
🚀 𝐓𝐨𝐩 𝟓 𝐂𝐨𝐮𝐫𝐬𝐞𝐬 𝐟𝐨𝐫 𝐋𝐞𝐚𝐫𝐧𝐢𝐧𝐠 𝐀𝐈 🤖 1️⃣ AI & Innovation in Collaboration with Microsoft -> https://lnkd.in/d3QRwmkb 2️⃣ AI For Everyone -> https://lnkd.in/dEwCadWi 3️⃣ Introduction to Image Generation -> https://lnkd.in/dXBDhbDC 4️⃣ Artificial Intelligence for Beginners -> https://lnkd.in/dDm2WBga 5️⃣ Advanced AI Techniques for Product Marketing -> https://lnkd.in/dvgrcySJ ALL AI COURSES -> https://lnkd.in/dnuHpss7 🤖 Follow Generative AI for the Latest Updates on AI 🤖 #AI #Innovation #Tech
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At Brighter we love good news! Kudos to this visionary CEO. Helping to reduce the gap between rich and poor will increase stability in our country. Paying people a wage that helps them get ahead with housing purchases and saving for retirement is a good start! #MarketResearch #TechInsights #QuantitativeResearch #QualitativeInsights #AIpoweredResearch #DeepInsights #TransformationalMarketing #BrandingStrategies #CommunicationsStrategy #TechBrands #DigitalTransformation #InnovationInsights #DataDrivenDecisions #TechLeadership #BusinessIntelligence #IndustryInsights #StrategicConsulting #TechStrategy #BrandDevelopment #MarketingIntelligence #mrx #insights #brandstrategy
Remember that CEO who took a pay cut so he could pay all his employees a minimum wage of $70,000? Here’s what happened next: “Six years later after the decision that others said would destroy his business, Dan reports that revenue has tripled, the customer base has doubled, 70% of his employees have paid down debt, many bought homes for the first time, 401(k) contributions grew by 155% and turnover dropped in half. His business is now a Harvard Business School case study.” In his own words: “6 years ago today I raised my company's min wage to $70k. Fox News called me a socialist whose employees would be on bread lines. Since then our revenue tripled, we're a Harvard Business School case study & our employees had a 10x boom in homes bought. Always invest in people.” #goodisthenewcool
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We are Brighter: Technology insight & strategy specialists. Technology touches every vertical. So whether you are one of the #Magnificent7 (and you know who you are!) or you are a retailer looking to optimize your online to in-store presence and amplify your brand, we can help! B2B Technology Insights & Strategy 🚀 AI - Navigating the New Frontier: Do you need a research team that understands how to investigate the target and use cases for your new ai tool? 💡 Strategic Positioning - Crafting Your Competitive Edge: Do you need a qualitative and quantitative investigation of how to position and message your new SaaS offering? 🌐 Hybrid Cloud - Shaping Tomorrow’s Infrastructure: Want a qualitative strategist and moderator who can discuss future needs of hybrid cloud with CTOs, Data Scientists and Data Center Managers and create a strategy? We can help. B2C Technology Insights & Strategy Consumer research isn’t just our passion; it’s our fuel. We love the way B2B and B2C projects cross pollinate our imaginations and take our insights and strategies to new heights! 🤝 Seamless Omni-Channel Shopping Experience: If you need to blend online and in-person shopping experiences to optimize conversion and brand loyalty 🌟 Or investigate positioning for a cutting-edge fiber offering leveraging your segmentation model? We can help. Let’s connect and explore how our expertise can elevate your business. 🤝🔗 Follow us: https://lnkd.in/gErB6QJy 🔍 Unlocking Insights for B2B and B2C with Technology Expertise For both B2B and B2C, we bring depth and humanity to every stage of every project while leveraging the latest ai tools to enhance insight gathering. We are qualitative & quantitative integration specialists with global capabilities, crafting cohesive, compelling stories with actionable, data-supported strategies and recommendations. #MarketResearch #TechInsights #QuantitativeResearch #QualitativeInsights #AIpoweredResearch #DeepInsights #TransformationalMarketing #BrandingStrategies #CommunicationsStrategy #TechBrands #DigitalTransformation #InnovationInsights #DataDrivenDecisions #TechLeadership #BusinessIntelligence #IndustryInsights #StrategicConsulting #TechStrategy #BrandDevelopment #MarketingIntelligence #mrx #insights #brandstrategy
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