BrightLine

We're looking forward to participating in the VAB's Executive Roundtable series in April! Our very own Rob Aksman will be speaking on the Investing in Commerce Media panel on April 24th, sharing insights on how interactive CTV ads are transforming the path to purchase. 🛒 Register now!

🚀 12x higher engagement rate? That's the power of interactive CTV! Our next case study spotlights an insurance brand that maximized a sponsorship opportunity with our partners at NBCUniversal. As part of the package, they leveraged an interactive trivia ad, featuring a single fun question the whole family could answer together. The results? A 9.2% engagement rate, 12 times higher than the benchmark for interactive ads. 🎯 Almost half a million viewers participated, and most got it right—Poppy from Trolls is pink! 🎀 ✅ 🔗 Read more here: https://lnkd.in/eHhxZe7h

Huge move for Peacock. I love that our feathered friends move with patience and purpose, steadily building a powerhouse in streaming without getting distracted by the flashes in the pan that seem to pop weekly in this industry. Good on them, and great partners too. #ctv #ctvadvertising

March Madness is here! 🏀 If you're tuning in, you may catch BrightLine-powered ads in action, including in State Farm's nationwide campaign. This article from Digiday highlights how State Farm is using interactive, high-impact ads -- powered by BrightLine -- in their media strategy. If you're watching, keep an eye out for some fun trivia! 🧠 https://lnkd.in/ePypfx73 #InteractiveAds #CTVadvertising #trivia #marchmadness

Who else will be at #POSSIBLE2025 in Miami from April 28-30? 🌴🦩🌊 We’re proud partners of this year’s event and can’t wait to connect with industry leaders, explore new ideas, and soak up the Miami sun. ☀️ If you’ll be there, let’s meet up! Drop us a note at sales@brightline.tv—we’d love to chat. #MeetMeAtPOSSIBLE2025

We'll be at #CTVConnect tomorrow and Thursday in NYC! We'd love to see you there. 📩 Set up a meeting at sales@brightline.tv.

🏀 With March Madness around the corner and the NBA playoffs close behind, we’re looking back at some of the most engaging sports campaigns we've been part of. From the Olympics to the NFL, we’ve helped brands tap into major sports moments with interactive formats like polls, trivia, marquees, and static frames.🥇Check out our latest blog post to see some winning campaigns that brought fans closer to the action: 🔗 https://lnkd.in/eZXx-vUq #interactiveads #interactivectv #engagementads #ctvadvertising #sportsads #sportsadvertising #marchmadness #nbaplayoffs

🔊 “Over 70% of our client base returns every year,” BrightLine's Michael Bologna says, "because engagement rates and interactivity are greater than they thought they would be.” In this episode of Televisionation, Mike and Tracy Swedlow break down: 🎯 The evolution and bright future of interactive CTV ads 🤝 How our new partnership with TripleLift makes executing interactive campaigns seamless across multiple publishers 📺 Why advertisers are doubling down on engagement-driven formats Watch the whole interview here: https://lnkd.in/d6AQPxtp #ctv #interactiveads #ctvadvertising #advancedadvertising

Michael Bologna, Chief Accelerator at BrightLine.tv, talks with me about how their ads did at the Olympics and the importance of industry unity when solving hard problems. Full interview here: https://lnkd.in/gxXeCzD3 #InteractiveContent #MediaInnovation #FutureOfAdvertising #CTVAds #IndustryCollaboration #ContentTrends #DigitalMedia #OlympicsExperience #MarketingStrategy #AdTech

🚀 Exciting news! Telescope is partnering with BrightLine, the industry leader in interactive CTV advertising, to bring real-time audience participation to streaming ads—for the first time ever! 🎥📊 By combining our proven real-time engagement technology with BrightLine’s interactive CTV ad platform, advertisers will be able to integrate live voting, polls, trivia, and play-along experiences directly into their streaming ad campaigns—turning passive viewing into dynamic, interactive engagement. See the great coverage from Streaming Better here: https://lnkd.in/ecgCgrmy Or read more and see mockups on our website here: https://lnkd.in/gfA_PUps #TeamTelescope #BrightLine #CTV #InteractiveAds #FanEngagement #AudienceEngagement