Bristol Bay Regional Seafood Development Association

This week we are celebrating Bristol Bay Sockeye in Washington, D.C.! #BristolBaySalmonWeek is kicking things off, with a variety of exceptional restaurants across the District featuring unique Bristol Bay Sockeye dishes on their menus. Numerous retail parters are also hosting Bristol Bay Sockeye cooking demos at their D.C.-area locations to help share the sustainability story of Bristol Bay. In addition to this culinary celebration, salmon supporters from many organizations will gather in D.C. to advocate for Bristol Bay, as well as celebrate its fish, water, and people at the Wild Salmon Celebration, hosted by Bristol Bay Native Corporation.

We are excited to share the next post from our consumer education collaboration with Copper River Prince William Sound Marketing Association this summer! Focusing on the nutritional benefits of wild Alaska Salmon, we are eager to help empower consumers with a full understanding of this superfood and why salmon from fisheries like Bristol Bay and Copper River is considered a staple in a health-conscious and sustainable diet. Many thanks to Christa H. and Jessica James once again for the hard work and dedication that you've put into this collaboration!

Empowering consumers with the team at Copper River Prince William Sound Marketing Association has been a highlight for us this season. Thank you to Christa H. and Jessica James for your continued collaboration to continue educating on the differentiating benefits of wild Alaska salmon from Bristol Bay & Copper River. Retail and foodservice partners, reach out to our teams for training opportunities to help inform your customers at seafood counters and departments at your stores and restaurants!

On May 1st, Rep. Peltola (D-AK) introduced The Bristol Bay Protection Act — legislation that would codify the EPA’s 404(c) action vetoing the proposed Pebble Mine so that the safeguards could not be undone, except through a subsequent act of Congress. With more than a dozen large-scale mining threats in the region, this federal legislation is an important layer of protection for Bristol Bay. People from all across Alaska and the nation—including the United Tribes of Bristol Bay, village and Native corporations, dozens of NGOs and nonprofits, sportsmen, businesses, chefs, and of course, commercial fishermen—are united in support behind EPA’s Clean Water Act protections. We look forward to working with Congresswoman Peltola and other Bristol Bay champions in Congress to ensure its future is vibrant and free of the Pebble Mine. https://lnkd.in/g2PnbUvM

Ahead of this season we are excited to join forces with the team from Copper River Prince William Sound Marketing Association and empowering consumers to Choose Wild Alaska Salmon. The collaboration launched on social media today and aims to increase knowledge of both wild salmon fisheries in a time when transparency, quality and simplicity are key to consumer buying and cooking preferences. https://lnkd.in/gRAmeJdK

We are excited to return to Seafood Expo Global in Barcelona next week! Find us at the Alaska Seafood Pavilion in Hall 5 to discuss how to bring Bristol Bay Sockeye Salmon to your markets.

The Bristol Bay Regional Seafood Development Association (BBRSDA) is pleased to announce the promotion of Lilani Dunn to Executive Director.  Dunn is a seafood industry veteran with a breadth of experience within the sector.  "I look forward to strengthening Bristol Bay's brand value for the benefit of our members. We know the market situation is daunting right now but I see a lot of opportunity for Bristol Bay to shine."  Prior to joining BBRSDA in 2020, Dunn previously held staff positions with Alaska Seafood Marketing Institute and Orca Bay Foods.  https://lnkd.in/d5XFSdZf

The countdown to #SENA2024 in Boston is on! Swing by our Booth 1550 and meet the team behind our #BristolBaySockeyeSalmon brand and learn what we have in store for 2024. We look forward to meeting and partnering up to bring one of the healthiest proteins to your customers.

We are headed into 2024 with strong momentum from the past year’s marketing efforts. The marketing program continues to return substantial results, gaining close to 35% sales lift on retail promotions, and consistently partnering with over 3,000 retail stores in the domestic market. We are excited to welcome, Barry Collier, to advise on industry and global market initiatives. “The BBRSDA has had incredible success that much of the industry and even fishermen are not aware of,” Collier explains. “I look forward to not only bringing the established programs of the BBRSDA to light throughout the fleet and industry, but also helping gain back global markets in a time when it is needed the most." Read the full release below for more details: https://lnkd.in/d2fqXcpP

Catch up on highlights from BBRSDA's marketing, sustainability, quality and outreach programs here! https://lnkd.in/djBucf6Q