Buxton

Celebrating another great event with the TCU Sales Center! 🎉 On Wednesday, members of the Buxton team visited the Texas Christian University campus to role play with sales students in the Texas Christian University - M.J. Neeley School of Business. "It was such a fantastic event." Amy Beal, Director of People at Buxton reflected. "The students are so intelligent, professional, polished, and humble."   "We each role played an initial 'discovery' meeting with a group of students, one student at a time. They had to do the demo in front of their peers and then we gave them feedback live," said Amy. "They did an awesome job." We'd like to shoutout Buxton's Student Account Team and those who joined the event - Jason Herr Kassidy Allen Peyton Carbonara Ridhi Manchanda Hunter D. Lauren Stovesand Thank you to all the students who participated, the staff who set this up, and a special thank you to our Buxton superstars who joined the role play, both online and in-person! You make us proud! Bill Stinneford, EVP Revenue John Plummer, VP Strategic Accounts Shane Gamble, Head of Sales - Elevar Stephanie McCleskey, SVP Rev Ops Tiffany Wakimoto, SVP Marketing Chris Briggs, SVP Ops Jeff Davis, SVP Customer Success Amy Beal, Director of People Thanks again, Zachary Hall, Dr. Ken Corbit, Raelynn Mears, MBA and Corey Hutchison for inviting us to participate 💜

It’s October, so we can officially start talking about the holidays, right? We’re gearing up for Black Friday with informative articles, checklists and a host of retail tips and tricks throughout the next two months. But first – We want to know what you think! 

‘Rewarding’ is a tremendous understatement when describing what it’s like supporting the partnership that our team here at Buxton has with founders like Allison Beardsley and her studio concept, Red Light Method. "When I started Red Light Method, my goal was simple: to combine the best of spa and fitness with cutting-edge technology. Red Light Method is a hybrid boutique spa and fitness concept that blends Red Light Therapy body contouring treatments with Pilates, Power Plate, and sauna sessions. In our first six months, we’ve signed 26 territories—a feat I’m incredibly proud of. But reaching this point wasn’t luck. We partnered with Buxton to ensure our franchise company had the data it needed to thrive."   We’re incredibly excited to see what she has already accomplished, and for what she has in store for 2025 🚀 Check out Allison’s guest blog for Buxton below, and while you’re at it, subscribe to her newly announced newsletter, The Red Light Method Advantage! ⭐ You’re a rock star Allison! ⭐ https://lnkd.in/gYEPChh8

Probably one of the most exciting things happening at Buxton Right now is our consumer persona development in the e-commerce consumer space. The most interesting thing is the crossover between digital and location. Working in B2B, developing brands, I was always shocked that most companies didn't develop personas or use data enrichment. On the consumer side we've all witnessed what an integral part personas have become in paid advertising. it's the core piece to your marketing no matter what market or industry you're in. This system that Elevar is helping create for b2c and implement is insanely exciting because you get to go so deep on who your customers are. Which in turn helps you develop amazing creative.... that can actually resonate and be relatable! Imagine that. Give it a listen.

We are ON SITE today with the TCU Sales Center! We're looking forward to a great evening of networking and role-playing with the TCU team. Go frogs! 🐸 💜

Did you see this article? Grocery Dive (sister publication of Retail Dive) discussed evolving privacy laws and the shift from personally identifiable information (PII) to personal data. This conversation highlights a critical challenge for retailers today.  In our recent webinar, "Crafting a Resilient Data Strategy Amidst Tracking Challenges and Cookie Changes," Buxton’s SVP of Analytics Adrian Harvey underscored this, saying,  "The key to navigating these changes is building a resilient data strategy that leverages first-party data while enriching it with third-party insights in a privacy-conscious way." As we see third-party cookies change and privacy expectations rise, robust first-party data collection and tools like data clean rooms are becoming essential for maintaining personalization and targeted marketing. Retailers that can effectively combine first-party and enriched, third-party data with transparent privacy practices will be well-positioned to adapt and thrive in this new environment.  These strategies not only ensure compliance but also help build deeper, more personalized customer relationships, driving long-term growth. If you’d like to see our On-Demand webinar, check it out here: https://lnkd.in/g_2p_DWb  

What’s the impact of fast-food value wars on customers? Using AI-generated interactive personas, we dove into the minds of McDonald’s key customer groups, revealing their perspectives on this price-focused battleground. Buxton customer personas are essential for teams looking to efficiently understand and target their ICP. Check out the article below to learn more. 

📢 Don't Miss Out - Join the Webinar Today! The wait is over! Our live webinar on crafting a resilient data strategy is happening today. Learn from industry leaders how to navigate tracking challenges, utilize first-party data, and stay compliant with privacy regulations. This is your chance to gain the insights you need to build a sustainable data strategy. 🕒 Time: 1:00 p.m. CST 👉 Join us live: https://lnkd.in/ddhdkPgr

We are thrilled to announce the newest addition to our executive leadership team—Heath MacArthur, who joins us as our Chief Revenue Officer (CRO). With an impressive track record of driving revenue growth and implementing innovative sales strategies, Heath brings a wealth of experience and leadership to help us scale our business to new heights 📈 Heath’s forward-thinking approach and deep expertise in building high-performing teams align perfectly with our mission of leveraging data and analytics to deliver exceptional customer insights. His leadership will be instrumental in accelerating our growth, fostering client success, and ensuring we continue to provide industry-leading solutions 💪 Please join us in welcoming Heath MacArthur to the Buxton family. We are confident that his strategic vision and passion for excellence will propel us to even greater achievements!

🚨 Last Chance to Register 🚨 Tomorrow’s the big day! Join us for a deep dive into crafting a data strategy that thrives in the face of tracking challenges and cookie changes. Discover how to enhance personalization, comply with privacy regulations, and stay adaptable in a world where the digital marketing landscape is constantly evolving. 📅 Date: TOMORROW, September 26 🕒 Time: 1:00 p.m. CST 👉 Register Now: https://lnkd.in/ddhdkPgr