BVRG

The beverage industry is set for remarkable growth, increasing from $26.8 billion in 2023 to $71.83 billion by 2031, with a CAGR of 12.7%. As non-alcoholic drinks now represent over 50% of the market, the sector is evolving with new social and cultural trends. While recent challenges like COVID-19 have impacted sales, particularly in soft drinks, the industry is bouncing back with expanding opportunities, especially in emerging markets and the US.

Our objective with Essentia is to share the experience and benefits of this unique water not just in body but also in mind through the activations our Team supports. We enhance Essentia's visibility in key NY and LA communities, localizing it into culture and making it a part of the community. Find out how we can make your brand part of your target audience community.

Demand for health-focused beverages is increasing as 46% of consumers are prioritizing wellness. Functional drinks are gaining traction in the US. These beverages offer benefits beyond hydration, such as energy boosts, immunity support, cognitive function, and gut health. Brands can capture market share by aligning with health trends and providing science-backed claims. Essentia Hydroboost is Essentia’s latest innovation. The brand wants to make sure it is has products consumers are asking for. We make sure consumers know and love the product. A new innovation in the pipeline? Reach out to see how we can ensure your consumers love it.

We meticulously designed strategies to highlight Acqua Panna's, ability to elevate flavor through harmonizations. We managed to increase its visibility by 40%. Today, Acqua Panna is not only a choice in the finest restaurants but also a tribute to excellence that continues to inspire the most discerning palates with every sip. Let’s craft your brand’s next success story. Send us a DM.

Staying top of mind for consumer's in a information overload world is challenging for brand today. It's not just about boosting brand visibility and recognition; it's also about building authentic, meaningful connections with consumers, which fosters loyalty and drives sustained growth in competitive markets. Connect with our Team to see how we can partner on this challenge together.

Maison Perrier made waves at SXSW 2024, transforming the Historic French Legation into a captivating journey. In partnership with Magpies and Peacocks, a Gucci Change Maker Award winner, we introduced a Maison Perrier-inspired fashion line through a dynamic runway show and interactive presentations. The experience extended into a premium Bon Marche, where attendees could shop runway pieces, craft floral arrangements, and enjoy exquisite petit bites. Our STREET TEAM took over Austin with a two-day sampling adventure, distributing samples across four routes. Meanwhile, our 360-degree activation at key hotels like The Loren, The Colton House, and Poeta brought Maison Perrier directly to guests, from in-room treats to bar integrations and complimentary valet services. If your goal is to boost brand relevance and engage potential consumers, we can tailor your brand activation to achieve just that. Send us a DM.

As the US becomes more diverse, there's a growing appetite for exotic and global flavors. Drinks like horchata, boba tea, Turkish coffee, and kombucha are now widely available, both online and in stores. Kombucha alone grew 4.9% overall last year, with a 12.9% boost online. Retailers and brands are expanding their offerings to meet this demand, whether by launching new products or adapting existing ones. Success lies in understanding your target market and focusing efforts where the most opportunity exists. We're here to help you leverage market trends, craft strategies and execute them to position your products right where your consumers are.

GeoTargeting isn’t just about reaching consumers—it’s about creating genuine connections with them. From local media to community events, we integrate your brand into their daily lives. Through tailored marketing, unique experiences, and strategic alliances, we make sure your brand shines where it truly counts. Send us a DM to grow your brand where it matters.

Placing your product in the right location is crucial, do you know where your consumers live, work and play? We can put your brand at the center of consumer habits.  When you present it at an exclusive event, it can become the highlight. In the right setting and presented in the right way it commands attention and builds brand relevance.
 We're an expert in mapping top HORECA accounts including building a long lasting relationship with key stakeholders, ensuring your brand is exactly where your consumers are. Send us a DM  to grow your brand, together.

Connecting your brand with key opinion leaders in the beverage industry—such as chefs, mixologists, and food enthusiasts—to strengthen your positioning, credibility, and relevance.