Casanova//McCann

This week we celebrated 4 years as an independent agency! It’s a moment to reflect on the hard work, creativity, and dedication that each one of our team members has brought to our journey. We couldn’t have achieved this without their passion and commitment.

What's happening: Taco Bell is spicing up its iconic sauce packet lineup with the introduction of Disha Hot™ Hot Sauce, a unique collaboration inspired by Mexican-American musician Omar Apollo’s cherished family recipe. Launched on September 26, this limited time offering features a rich, smoky blend of flavors that pays homage to Omar’s heritage and the culinary traditions passed down through generations. Taco Bell Rewards Members had early access starting September 24, and the Disha Hot Discovery Box, which includes fan-favorite menu items paired with the new sauce, highlights Taco Bell’s commitment to innovative and meaningful collaborations that resonate with its diverse fanbase. https://brnw.ch/21wNr8H #LatinoBuzz

What's happening: Regional Mexican music has significantly impacted Los Angeles's entertainment scene, with acts like Grupo Firme, Peso Pluma, and Los Bukis generating millions in revenue for local venues. Grupo Firme's record-breaking seven sold-out shows at https://brnw.ch/21wNovg Arena in 2021 attracted nearly 80,000 fans and grossed $7 million, underscoring the genre's rising popularity. A recent Luminate report revealed that regional Mexican music is now the largest Latin subgenre in the U.S., with streaming growth exceeding 440% in five years. Additionally, Los Bukis became the first Latin act to sell out SoFi Stadium, earning over $13 million in revenue, while one-third of bookings at major venues are now Latin acts. This thriving scene not only draws diverse, multigenerational audiences but also boosts local businesses, solidifying L.A.'s role as a key market for the genre and influencing bookings nationwide. https://brnw.ch/21wNovh #LatinoBuzz

What's happening: John Leguizamo's new PBS series, “American Historia: The Untold Story of Latinos,” aims to shed light on the often-overlooked contributions of Latinos throughout U.S. and Latin American history, tracing a narrative from powerful Indigenous empires to the Civil Rights Movement. Building on the themes explored in his 2017 play “Latin History for Morons,” Leguizamo visits historic sites and engages with experts, including civil rights icon Dolores Huerta, to highlight significant yet underrepresented stories. The three-part series emphasizes the importance of recognizing Latino history as an integral part of the broader American narrative, asserting that knowledge of this heritage empowers communities and fosters a sense of belonging. https://brnw.ch/21wNonp #LatinoBuzz

We’ve reached the last Truth About Bienestar infographic, this one looking at big, important evolutions that are happening in culture. The current generation are the pivotal changemakers who will pass on the new set of cultural norms to the next generation. Marketers can get ahead of it and build loyalty for years to come by supporting and empowering them as they continue to challenge the status quo.   Thank you for joining us these past 12 weeks--we hope you learned a lot and that we got you thinking. Don’t be shy, reach out to us to keep the conversation going!

What's happening: Mattel has added renowned Latina author and activist Isabel Allende to its Barbie Inspiring Women Series, honoring her impactful legacy as a storyteller and advocate for social change. At 82, Allende has captivated readers worldwide with over 25 books, including her iconic debut, "The House of the Spirits." Her Barbie doll features her beloved dog Perla and a miniature replica of her first novel, dressed in a striking red gown adorned with gold statement earrings. Recognized for her contributions to literature and social justice, Allende encourages young dreamers, stating, "Everything is possible." She joins an illustrious lineup of influential women in the series, including Dr. Maya Angelou and Frida Kahlo, available for purchase at major retailers. https://brnw.ch/21wNfyj #LatinoBuzz

What's happening: Walmart has launched its “Nuevolution” product line to celebrate Hispanic Heritage Month, highlighting the creative contributions of Hispanic artists and designers. This initiative features capsule collections from luxury streetwear label Wish Me Luck and Philadelphia-based Puerto Rican artist Roberto Lugo, both aimed at making high-quality, culturally rich designs accessible to everyday consumers. Lugo emphasizes the importance of democratizing art, blending his Puerto Rican heritage with contemporary influences, while Wish Me Luck's founders draw inspiration from their upbringing and the hustle mentality. This launch aligns with Walmart's broader strategy to enhance its fashion offerings and compete with Amazon, including the introduction of the Walmart Style Tour, which engages customers through in-person events and personalized styling experiences. https://brnw.ch/21wNdeB #LatinoBuzz

What's happening: Amazon Music is celebrating música Mexicana with its monthlong campaign, Gen Mex, featuring original songs, a documentary, and an exclusive livestreamed concert. The first episode of GEN MEX: Your Generation of Música Mexicana is now available on the Amazon Music app, highlighting the genre's global influence through artists like Fuerza Regida and Natanael Cano. Complementing the documentary, Interscope's Xavi has released an Amazon Music Original cover of Marco Antonio Solís’ “Invéntame,” while Sony's Eden Muñoz will debut “Piensa en mí,” a Spanish-language version of a Brazilian hit, on Sept. 24. The campaign will culminate in a concert featuring top artists, livestreamed from Mexico, underscoring the 249% year-over-year growth of música Mexicana on Amazon Music, which is now the leading Latin genre on the platform. “This campaign is for all the fans and artists who've made this movement possible,” said Rocio Guerrero, Amazon Music’s Head of Music, Latin-Iberia. https://brnw.ch/21wN7n5 #LatinoBuzz

What's happening: Liza Colón-Zayas’s historic win at the 2024 Emmys as the first Latina to receive the Best Supporting Actress in a Comedy Series award marks a significant milestone for Latino representation in Hollywood. Her achievement not only breaks barriers in the industry but also serves as an inspiration for aspiring Latina actresses, emphasizing the importance of visibility and inclusivity. Colón-Zayas’s message to "keep believing and vote" resonates deeply, reinforcing the idea that representation matters and encouraging others to advocate for their rights in the entertainment world and beyond. This win highlights the growing recognition of Latino talent and contributions, making it a powerful moment for the community. https://brnw.ch/21wN7e3 #LatinoBuzz

As we enter Hispanic Heritage Month, our second-to-last infographic highlights Spiritual Health. Like other aspects of collectivist culture, faith is experienced at the community level. The lack of strong physician connections (as shared in Truth #5) often leads them to seek guidance from their faith. Marketers, especially in healthcare, can effectively connect on a collective level by partnering with religious leaders. Stay tuned for our final post next week!