Acento Advertising

Dive into the world of multicultural marketing with Donnie Broxson, who shares how Acento Advertising crafts narratives that resonate across diverse cultures. With over 40 years in the industry, Acento has mastered the art of connecting with multilingual and multicultural audiences beyond mere translation. Read the interview - link in comments 🔗 🔹 Who Is Donnie Broxson? Joining Acento 13 years ago and becoming CEO in 2020, Donnie has leveraged his extensive marketing background to lead Acento into new realms of advertising, prioritizing cultural understanding and genuine consumer engagement. 🔹 Why Multicultural Marketing Matters In a world overwhelmed by generic messaging, Acento stands out by creating deep, meaningful connections that respect and celebrate cultural diversity. “We recognize that each cultural experience enriches our narratives, allowing us to engage more authentically," explains Donnie. 📈 Read the full interview to learn how multicultural insights drive impactful marketing strategies.

Searching for honest opinions. How fast can you detect a video made with AI? Here's how I made this video... I created it using HeyGen, and here's the process that I followed: 1. I recorded myself on camera for 2 minutes, no microphone. 2. I recorded a separate audio track to clone my voice, which can also be used to generate text-to-speech scripts in 25+ languages. 3. I fine-tuned the avatar to improve lip-syncing. 4. I wrote the script I wanted to use and processed it in parts, ensuring it sounded as natural as possible before submitting the video for processing. 5. I processed the same video several times (some portions up to 5 times) to generate better results. 6. I edited the video switching from wide-shots to medium-shots to close-ups, which helps mix different takes and mask a bit more some AI issues. That's about it. How realistic does it look? P.S. Other tools I used (in case you're interested in learning) - Graphics were created with After Effects using a template; for subtitles I like to use Kapwing; simple editing I handle with Screenflow, and both elevator music and video are stock.

I don't often leave the Left Coast, but when I do... A great week in NYC began by connecting with colleagues at ANA AIMM to discuss culture in marketing and explore the impact of AI on our industry. To round it off, I was honored to serve on Effie Worldwide final jury, being energized by smart advertising (thanks for hosting TikTok). Throw in a few slices and food carts - a memorable week! #AI #Advertising #effieawards #multiculturalmarketing