Caster Communications

In today's digital world, connecting with your audience has never been more important. Engaging with your followers on social media isn't just about likes and shares—it's about building lasting relationships that drive loyalty and brand awareness. Dive into our latest blog by Intern Julia Vaganek to discover how PR pros can leverage social media platforms to amplify their message, adapt to trends, and create meaningful connections. https://bit.ly/3YWO4nQ ‎ #SocialMediaStrategy #BrandEngagement #DigitalMarketing #PRTips #SocialMediaTips #BrandAwareness #CustomerLoyalty

We’re proud to share that our fearless visionary and Caster Crew leader, Kimberly Lancaster, has been honored on CE Pro's 2024 40 Women to Watch list. For over three decades, Kimberly has been a driving force in elevating some of the most innovative brands and ideas in the home technology sector while supporting the next generation of leaders and changemakers. She ranks among the industry's most influential female trailblazers —including many current and former Caster clients and team members who've also made the list. The achievements of these remarkable women inspire us all, and we're proud to be part of an industry that's being transformed by their leadership. Dive into the latest edition of CE Pro to discover how these extraordinary women are shaping the future of our industry: https://lnkd.in/ecxYB9nX #womenintech #techPR #PRagency #publicrelations

If Todd Anderson at AV Nirvana says Trinnov Audio's public Waveforming rollout is "the release of the year," it deserves to be our Win of the Week. 🏆 The highly anticipated software is now available after more than seven years of research and freshly refined from 18 months of feedback from its Early Access Program, WaveForming by Trinnov will enable audio professionals and enthusiasts to achieve equal bass performance and consistency across their listening spaces. Congratulations to the Trinnov team and kudos to the Caster Crew for a fantastic launch of this major milestone. See the full release here: https://lnkd.in/eDzys_MX #Trinnov #CEDIA #winoftheweek #PRwin #publicrelations #techPR #AV #audiodesign #hometheater ecoustics.com Essential Install Magazine

Today, Vanco International announces the PulseAudio PAEXEARC Digital Audio Extender with eARC to offer integrators reliable multichannel audio delivery in any integration scenario. Key features and benefits of PAEXEARC: 🔹 Offers an impressive range: extends eARC/ARC audio signals up to 328 feet and S/PDIF audio signals up to 626 feet over a single Cat 5e/6 cable 🔹Simultaneous outputs for an instant fallback option: eARC/ARC and S/PDIF outputs are always active and easily togglable via a hardware switch 🔹Supports high-quality audio – eARC supports high-definition, immersive audio formats like Dolby True, S/PDIF and ARC support compressed surround sound formats, like Dolby Digital. Learn why PAEXEARC a superior choice for audio signal delivery in commercial and residential applications on CE Pro: https://lnkd.in/dD9WnmkC #avtweeps #avsolutions #audio

The most common exclamation from our team this week? "How is it already the middle of August?" Despite always getting a head start, time flies by at record speed during trade show seasons. For Caster, CEDIA Expo season is the most fast-paced of all. This year, we have six clients heading to the show floor—all with their own lively PR and marketing programs comprising product launches, media relations, awards, speaker panels, organic social media, news, at-show events and more. Sarah Hales shares a glimpse into some highlights of the warp-speed prep season in her latest blog. If you want to see the magic in action, swing by our clients' booths at the show and say hello. ➡Airzone Control, Booth 1138 ➡Alfred International Inc., Booth 1448 ➡Crestron Electronics, Booth 1901 ➡Hunter Douglas, Inc., Booth 3543 ➡Level Home Inc., Booth 3354 ➡PowerHouse Alliance, Booth 3228 #CEDIAExpo #PRAgency #TechPR #SmartHome #CustomIntegrators

A Presidential campaign is, among other things, a nationwide branding effort. Over the past three weeks, the rebranding of Vice President Kamala Harris has yielded impressive results in terms of polling and media coverage. This week on the Caster blog, VP Rachel Bradshaw grabs the third rail of politics to assess what the Harris team did right in the first weeks of her campaign, and how organizations of all types can apply these strategies to their own branding and media outreach. #PR #publicrelations #brandstrategy #PRTips

Client Loxx Boxx Inc. deservedly clenches our latest "Win of the Week" title. Debuting its new Defender Package Protection plans, integrations with Amazon Alexa and Google, expansive tracking compatibility, and even more robust app features than before, the brand's robust delivery protection solution is packed to the brim with anti-porch pirate intelligence. The latest round of Loxx Boxx updates earned praise from top consumer and smart home trade media. Here are just some of the highlights from TechHive, 9to5Google, and CNET. #clientwin #porchpirates #packagetheft #consumertech #packageprotection #PRagency

Content publishers are looking to end generative AI’s free lunch. Perplexity is getting sued again this week – this time by Conde Nast – while Reddit is reporting a big earnings bump from LLM licensing deals with the likes of Google and AI. It’s no accident that Reddit has successfully monetized its data. Trust in Google results in down, in part because users are turned off by the glut of ads, sponsored links, and increasingly, generative search results that proceed organic search results. More and more people are appending “Reddit” to their search queries, or taking their traffic there directly, rather than putting their faith in a search engine algorithm. Generative search is undoubtedly a big part of the future of marketing and communications. Brands should pay attention to which sites LLMs are blocked from scraping, and which content they’re willing to pay to acquire. Currently, participating directly in social media and industry forums could pay double dividends, allowing your company to connect with key audiences via a trusted platform while also feeding your messaging directly to popular LLM models to be included in tomorrow’s generative search results. #PR #Publicrelations #marketing #generativesearch #SEO #PRagency #techPR

This Win of the Week is going to be hard to top… Caster has a lot to celebrate this week, as two members of our crew embarked on life-changing adventures. 👶🏻 First, on July 12, Olivia Sellke and Brian Sampson welcomed the radiant Camden Steven Sampson, whose fingers, toes, and side-eye are already perfect. 🤵🏻👰🏻 Then, on July 20, Peter Girard tied the knot with Amy Dean at a mountaintop ceremony in New Hampshire, a setting as wild and beautiful as the couple. Please join us in wishing Pete, Olivia, and their families a lifetime of joy, laughter, exploration and fun as they take these journeys. 

Caster welcomes seven new clients in 2024: Alfred, Level Home Inc., Niobium Microsystems, OliverIQ, Torus, Trinnov Audio and Vantiva. At Caster, our newest clients continue to diversify the services we provide and the markets we work in. We've been in smart home, audio, embedded tech and other industries for decades. Caster helps clients with PR, social media, digital marketing, events and more. Working with these new clients expands our knowledge across the industries and deepens our relationships with media, influencers and audiences. Get caught up on our newest clients in this week's blog by our Business Development Manager, Jen Ferency. https://bit.ly/3W8PicF #PR #marketing #socialmedia #digitalmarketing #mediaevents #CEDIA2024 #smarthome #audio #embeddedtech #renewableenergy #innovation