Caster Communications’ Post

Choosing a standout #NYC #PRagency can be crucial for your brand’s reputation and growth. What makes an agency truly influential in New York’s fast-paced media scene? We take a closer look at NYC’s PR elite, shedding light on the fusion of creativity, technological savvy, and media acumen that these agencies use to drive success. Whether you’re aiming to launch, rebrand, or simply boost your visibility, find out how the right agency can make a difference.

Most people confuse public relations with advertising. Advertising is paid. Public relations is earned. This difference changes everything. 1. Paid vs. Earned Media - Advertising means buying space or airtime. You control the message completely. Public relations means earning media coverage. You rely on others to share your story. 2. Control - In advertising, you decide what, when, and where. In public relations, the media decides how to present your information. 3. Credibility - Consumers know ads are paid for. They are skeptical. Public relations feels more credible because it comes from the media. 4. Objectives - Advertising aims for quick sales. Public relations builds long-term relationships and positive brand reputation. 5. Target Audience - Advertising targets potential customers. Public relations targets a wider group: media, investors, employees, legislators, and the general public. In summary, both advertising and public relations are vital. They differ in media type, control, credibility, objectives, and audience. Use both for a powerful marketing strategy. #PRP #PRProfessionals #PR #PublicRelations #BusinessGrowth #BrandBuilding #CrisisManagement #Marketing #BusinessTips #Success #Entrepreneurship Dr. Sarvesh Tiwari Sanjay Gupta Rahul Kashyap Wing Commander RD Deshpande (Retired) PR Professionals

PUBLICITY | Is rebranding only the job of the marketing team? Unequivocally no. Read our latest article to see where PR is needed in the rebranding process. https://lnkd.in/dzskYPxq  #publicity #RebrandingStrategy #rebrand

Gen Z: The one to watch in your PR strategy

I recently had the pleasure of speaking with PRovoke Media for their Headliners series, where we discussed the current challenges and opportunities for the PR and communications industry, what sets apart the best PR campaigns, and the work I am most proud of. Check out the full interview here: https://lnkd.in/ebtcpg8Q #WhatsNext

PR has to evolve to match how society evolves. We've noticed a big change roughly every 7 years, calling it 'PR's 7 Year Itch'. This raises the question - in a 'Culture first' era, how do we all keep up? Our Founder and Managing Director Rob Lowe shares his thoughts. Mumbrella #PoemGroup #genz #culture #pr #social #marketing

🎤 Big events require big PR efforts. ➡ Let's get your event and message heard. At Edit Media, we utilize our "strategy first, strategy always" approach to ensure your brand is heard. #PR #publicrelations #marketing #media #strategiccommunications

Old school PR agencies: sends out press releases on company updates for their clients 1x/month 😴 NEAT: The Agency: Newsjacking on a weekly basis for our clients 🥳 Newsjacking = attaching a client’s expertise onto a current trend or breaking news story. This leads to… 👉🏻 quicker top tier media coverage 👉🏻 thought leadership & credibility 👉🏻 discoverability 👉🏻 website traffic 👉🏻 sales PR has evolved - don’t get stuck with an agency that is 20 years behind. We’re taking new clients, let’s chat! PS: press releases aren’t dead, they just have a time and a place, and should be used when there is REAL news to share that the public will be interested in. #pragency #mediacoverage #mediapitching

This month’s rankings showcase not only the dominance of well-established New York firms but also the rise of fresh players in the industry. As we look toward the future, it will be fascinating to see how these firms continue to evolve in an increasingly dynamic communications landscape. This list will be published monthly in CommPRO as part of the partnership between CommunicationsMatch™ and CommPRO. https://bit.ly/3ToUPeH #CommPRO #PR #Top10

https://lnkd.in/esf7vhFB Today is a very big day for me… because today I launched Work & Class – the first creative comms agency to put working class people at the centre of its campaigns.       Thanks so much PRWeek UK for the coverage today. Makes it all feel very real.      I’ve had a bee in my bonnet about the lack of working class representation in comms and the impact that has on the work for a long time. But it was only after a chat with David Fraser that I felt I could really do something about it. Now here we are around 10 months later, launching a brand new agency alongside Ready10 Ltd and Klaxonn as part of the newly formed Ready Media Group.        Powered by creative communications specialists from working class backgrounds, together with a community insight model that will see all campaigns tested with people from relevant groups, our work aims to truly resonate with our target audiences, leading to more authentic and impactful work for our clients.       To be clear, this isn’t a niche agency concept for a niche set of clients trying to reach a niche target audience. This is the UK’s largest demographic. That’s around 33million people. People who eat food, go to bars, buy clothes, eat out, pay bills, donate to charity, volunteer, wear make-up, use public transport, go on holiday, visit attractions, buy toys for their kids, vote, protest, read books, watch telly, listen to music, go to the cinema and… well, you get the picture.       Yet brands and organisations rarely consider working class people in their comms. And when they do, they’re often misrepresented, misunderstood, caricatured or stereotyped.       So why is that?      Well, while around 50% of the UK population is working class, only 16% of people in creative careers and 22% of people in marketing careers identify that way. Marketers and their campaigns are out of touch with working class people, of course they are. Because how can brands, charities and organisations that appeal to and target working class people expect to authentically connect to them, if their comms teams and agencies are from totally different worlds?      This is why Work & Class exists. To increase representation of working class talent in comms. To bridge the gap between brands and often-neglected working class audiences. And to deliver the best possible work for our clients as a result.       I’m beyond excited to bring this agency into the world. So, if you’re a working class person in comms who wants to work with us, a client who needs help connecting to working class audiences, or a change driving organisation within the industry who wants to collaborate, please get in touch. Let’s make it happen.