CBA Design

[#PROJECT x #CBA] We are proud to present the new face of NESCAFÉ, the result of an exciting international collaboration! CBA worked with Nestlé to modernise the visual identity of this iconic brand, based on the strong values of simplicity and authenticity. The result? - An enhanced iconic logo, symbolising a strong and lasting relationship with consumers - A refined design and natural colours, reflecting NESCAFÉ's commitment - A branding applied across all packaging of the brand's extensive product portfolio - A global identity being rolled out in 180 countries thanks to the collaboration of our local agencies around the world (Paris, Latin America, Spain, Asia, US) Enjoy your NESCAFÉ cup, while discovering the new identity that our worldwide teams have created with passion ☕️ : https://lnkd.in/e_RF4RCS  #Branding #Design #NESCAFÉ #MakeYourWorld

🍝 [#WorldPastaDay x #CBA] Did you know that Italians eat around 23kg of pasta per person every year? 🇮🇹 Now that’s a love for pasta! And what better day to celebrate than World Pasta Day? On this special day, we’re proud to highlight our rebranding work for Pasta Antonio Amato di Salerno, an iconic Italian pasta brand. Our Milan team drew inspiration from the vibrant colors and geometric patterns of the Amalfi Coast, creating a fresh visual identity that celebrates tradition and innovation. From the bold new packaging to brand storytelling, CBA Italy infused Antonio Amato’s products with a #design that speaks to pasta lovers around the world. 🌍 Check out how we’ve brought the authentic Italian spirit to life ⤵️ https://lnkd.in/e6v5TEZA

[#Project by #CBALatam] Morelia, a Mexican brand with over 90 years of history, faced the challenge of modernizing without losing its essence. To achieve this goal, we developed for Nestlé Mexico a revitalization project that included a brand refresh, a new visual identity, and a new packaging design system. A crucial aspect of the project was the subtle update of the Monja icon, a beloved symbol of the brand, which was given a more modern and youthful look while retaining its essential characteristics. With a careful renovation, Morelia reaffirms its relevance, connecting with new generations while maintaining its traditional appeal, positioning itself as a brand for the entire Mexican family. A big thank you to everyone involved in this rejuvenating project! 

[#CBALatam] [Video subtitles available in EN; turn them on!] Inspired by nature's geometric patterns, the Curupira Trophy 2024, developed by CBA B+G for the 4th edition of the Design for a Better World Award, promoted by Centro Brasil Design, is a tribute to the connection between the natural and the technological. This project, which symbolizes the essence of Design for Environment (DfE), was only possible thanks to the collaboration of partners committed to sustainability: Cazoolo Lab,  3DCRIAR - Manufatura Aditiva Profissional, Zaya, HuNIm, and Antilhas Embalagens & Soluções. Every detail was carefully considered to reflect our commitment to a sustainable future, proving that collaborative design can transform ideas into actions that inspire.    Together, we have created a symbol of intelligent and responsible design for a better world.    Check out all the details in the case study: https://lnkd.in/dSiTmE6S     Congratulations to everyone involved!    Letícia Castro  Fabio Sant'Ana    Creative Curation:   Luis Bartolomei  Herick Ferreira    Statuette Design: Alex Diniz   Bárbara Almeida  JULIANO BORTOLIN     Graphic Design: Caio Campana  Matheus Calderoni Fernanda Varnum Rafael Vecchio  Fabio Okamoto    Verbal: Mateus Potumati Mariano Ludmila Noronha   Digital: Caio Campana Matheus Calderoni Diego Vaz Fernandes Rayane Mota

🏆 [#AWARDS x #CBAAsia] The agency is thrilled to share that our work for La Vie Vietnam (Nestlé Waters) and Nestlé MILO have been both shortlisted at the Transform magazine Awards Asia! The projects by CBA Asia? 👉 Shortlisted in the category of Best Brand Architecture Solution, our collaboration with Nestlé Waters Vietnam on La Vie's new packaging design brought to life the essence of light, refreshing taste and natural mineral goodness, making a significant impact on consumers in Southern Vietnam. 👉 Shortlisted in the Best Localisation of an International Brand category, our work on MILO’s packaging design for Nestlé Vietnam highlights the brand's unique proposition of endurance, tailored to meet the needs of Vietnamese kids and their busy, active lifestyles. We sincerely thank our #Nestlé family for putting their trust in our teams. 📅 Stay tuned on November 18th to learn the winners!

🇪🇸 [#PROJECT x #CBASpain] To celebrate World Architecture Day, discover our Green Coast project, designed by our studio in Spain! A real estate gem of the BALFIN Group, Green Coast flourishes along the stunning Albanian coast, transforming into a true lifestyle destination that combines sophistication with a sense of community. With their inspiring concept of the ‘Fountain of Life,’ CBA Spain has crafted a new visual #identity and captivating storytelling, inviting everyone to immerse themselves in the natural beauty and harmony of this exceptional place. Enjoy our collaboration, right here ⤵️ https://lnkd.in/g_bB_aKX

🏆 [#Awards x #CBALatam] OMO Vibes wins bronze  at the ABRE 2023 Awards Prêmio ABRE da Embalagem Brasileira! Our partnership with OMO and Spotify resulted in an innovative limited edition, featuring 5 variants inspired by different music genres, aiming to engage Generation Z and new consumers.   The major challenge was developing a 100% digital launch, exclusive for e-commerce, with a visual identity that captures the brand's musical essence in the online environment, transforming laundry into an engaging and enjoyable experience. Congratulations to the team and partners for this recognition! Check out the full case study: https://lnkd.in/dQ4V4mKH  We are so proud of this team!   Client Approval:   Unilever   David Chiodi Geronimo Depascuali Paula Fernandes Sabbadini   Art Direction:   Fernanda Varnum   Illustration:   Bruno Miranda   Design:   Fernanda Varnum Stefane Caroline Rafael Alves Pedro Meirelles Toledo Bárbara Almeida Carol Hissae Tanikawa   Business:   Camila Leopoldo   Production:   Anderson Pintenho Thiago Bonatto Tyska Fernanda Ribeiro   Case design:   Giuliana Sanchez Cardoso Calderoni   Motion:   Estúdio GENERO     3D:  Gilvan Rocha Oeste Fotografia E Imagem Videocase:  Rafael Barnete

🚀 [#NEWSLETTER x #CBA] Here’s the moment we’ve all been waiting for! The end of the month means a brand new edition of Design Feast is here! And this time, it’s not just any edition—it’s our 13th! Do you know what that means? This month, we’re celebrating a significant milestone: one full year of bringing you the latest #trends and exciting news from the design world! Here’s a sneak peek of some of our hottest, most innovative articles: ☎️ Disconnect in Barbie style 🌶 Spice up your driving experience with Porsche 🍾 World’s lightest whisky bottle by Johnnie Walker 🧘 AI: A new way to disconnect? 🕵️ The hidden campaign for colorblindness And so much more! Dive in and explore below! 👇

📣 [#NEWS by #CBAUSA] CBA USA is thrilled to announce the opening of its strategic division specialized in brand transformation for fast-growing start-ups! Our studio in the #USA now offers a specialized service for start-ups in the US market who need strategic direction. Leveraging a decade of collective expertise, we've developed tailored solutions that help start-ups establish foundational strategies that sit Below the Brand - enabling them to scale fast and effectively. How can Below the Brand power your start-up #success? 🚀 🔍 Clarifying your competitive advantages 👀 Reshaping and enhancing your stakeholder’s perception 📈 Building long-term equity 📊 Sustaining growth and increasing sales Want to know more about Below the Brand? Get in touch with us to see how we can help your start-up reach new heights! ⤵️ https://lnkd.in/e25TA3k9

🤓 [#People x #CBAAsia] CBA Design is proud to announce the addition of renowned Creative Director Sam Profeta to its dynamic team in Asia. 🚀 Sam joins us with 15+ years in creative design, having worked on award-winning projects worldwide. His expertise in FMCG packaging for global brands like Coca-Cola and Unilever will drive innovation in CBA’s creative teams. Sam will work closely with Dammy Chowdhury, Client Services Director CBA Asia, who joined the team back in 2022. “While Singapore already offered multiple agencies; when I opened the first studio, it was important to approach our positioning backward, thinking about what clients wanted. Today our strength is that we can provide global strategic creativity paired with local relevance, thanks to our multicultural team,” shares Marion Micoud, Managing Director CBA Asia. Our warmest welcome, Sam!