Cedara

🚀 We are thrilled to announce the launch of new tools available to clients on Cedara, designed to help media companies achieve CSRD compliance and seamlessly set up their net zero targets! 🌍 As the only all-in-one platform for media clients, Cedara enables businesses to properly measure their media operations and corporate overhead using industry frameworks (including the Ad Net Zero Global Media Sustainability Framework), and now handles compliance and setting net zero targets with an easy, all-in-one solution. With sustainability becoming more critical than ever, Cedara is here to empower media organizations with the tools they need to meet evolving standards and drive real impact. Get started with us today and take the next step towards a sustainable future! #Sustainability #NetZero #CSRD #SBTI

🌍 Sustainability Matters 🌱 Over 80% of university students believe their institutions should prioritize sustainability (per College Pulse). For our agency partner, SMRS, this meant finding a solution that not only supports their own journey to net zero but also empowers their clients, which include many universities amongst others, to measure and reduce the environmental impact of their marketing campaigns. 🔗 Learn more about our partnership with SMRS and our work together with their client, UWE Bristol, to create a more sustainable media supply chain in the comments below. #adnetzero

We are thrilled to announce our partnership with Virtual Minds, the leading European full-stack ad technology platform, which will further expand sustainable media in the DACH region and beyond. Virtual Minds is integrating sustainability into the core of its business by measuring its comprehensive organizational emissions, including all media delivery according to the new global standard (the Ad Net Zero Global Media Sustainability Framework), to support its decarbonization strategy. Thanks you Thomas Peruzzi, Sandra Assadi and the greater Virtual Minds team for your partnership and leadership in tackling environmental impact. Read more about our partnership in HORIZONT below, as well as the English press release in the comments section.

Out-of-home (OOH) advertising is growing and evolving — and now, sustainability is at the forefront. As marketers focus on measuring and reducing carbon footprints, even billboards, transit ads, and digital displays need to adopt greener strategies. Our COO, Eric Shih, writes for WARC and explores how brands can make their OOH campaigns more eco-friendly to comply with environmental regulations and address the values of eco-conscious audiences. 🔗 Check it out here: https://lnkd.in/eyeSd_Fg #Sustainability #OOH #DOOH #AdNetZero

It's the end of summer, so it's time for the advertising industry to reconvene at DMEXCO - Digital Marketing Expo & Conference in less than 2 weeks. Our team will be back in Cologne to discuss all matters relating to media sustainability, including new developments around the Ad Net Zero Global Media Sustainability Framework and the EU's CSRD reporting requirements which begin in 2025. We look forward to reconnecting with existing and meeting new partners at the conference. Book a meeting with our team: https://lnkd.in/ecDESEgU

We're proud to announce that Cedara is now officially SOC 2 Type 2 compliant! This important milestone underscores our commitment to maintaining the highest standards of security and data protection for our clients. Achieving this certification reflects the hard work and dedication of our entire team. Also thanks to Prescient Assurance for a fast, efficient and professional audit.

🌍 As we continue to expand our omnichannel media sustainability capabilities, we're excited to announce the launch of our Out-of-Home (OOH) carbon measurement solution. This industry-first product will support emissions measurement for both digital and traditional OOH leveraging the recently released GARM and Ad Net Zero Global Media Sustainability Framework. 🌱   Together with our brand, agency, media owner, and vendor partners, we're committed to decarbonizing OOH advertising. Discover more about this innovative release below. 👇 https://lnkd.in/eMHtsWUU

Sustainability in advertising was one of the hot topics last month in Cannes Lions. During that week, our own David Shaw joined an exclusive roundtable hosted by NewDigitalAge, alongside Victoria Brooks (Responsible Marketing Agency), Berit Block (WeTransfer), James Florence (Immediate), Deborah Gbadamosi (neè Harper) (IAA UK) and Ana Milicevic (Sparrow Advisers), to discuss the increasing presence of sustainability across the advertising ecosystem. Highlights from this thought-provoking discussion amongst some of the industry's thought leaders on the subject can be found below.

We are thrilled to welcome Dan Stativa to our engineering team! Dan is a seasoned web developer with over 10 years of experience. He has worked for big and small companies, in e-commerce, corporate search solutions, customer loyalty, gaming and finance. He holds a Bachelor's degree in Computer Science and have also studied Philosophy. In his spare time, he likes to travel, read, play tennis and listen to vinyl. Welcome Dan to the Cedara team!

There's been a lot of excitement over GARM's Global Media Sustainability Framework since it's launch at Cannes Lions. Today, our own David Shaw contributed a piece in The Media Leader to provide a high-level look at the framework's benefits (hint: a new universal standard for carbon measurement in media) and how it will impact the advertising ecosystem. Discover why we've been a big proponent of this new framework, along with the broader industry, at the link below. #adnetzero #garm #sustainability