Day 2 of #CannesLions2024 didn't disappoint! 🦁
Over at the Yahoo Beach, Richard Mooney, President, Activation Product, choreograph, was joined by esteemed panelists:
🔸Ron Amram, Sr. Director, Global Media, Mars
🔸Giovanni Gardelli, Vice President, Ads Data Products, Yahoo
🔸Victor Wong, Senior Director of Product Management, Google
🔸Sarah Walker, CEO UK & EMEA, choreograph
The discussion centered around why a privacy centric web is important for us all, and what it means for advertisers. 👀
Some key takeaways from the session?
🔵 Privacy-Centric Shift: The digital advertising world is pivoting towards prioritising user privacy, driven by tightening global privacy laws. This shift underscores the industry's collective effort, led by giants like Google, to ensure data integrity and user trust, marking a significant transformation in how digital platforms operate.
🔵 Adaptation and Collaboration: The journey away from cookies towards next-generation solutions emphasises the need for adaptation. Companies like Yahoo highlight the critical role of partnerships and extensive testing in navigating this transition. The industry's collaborative approach, including working closely with regulators, ensures a smooth and effective move to privacy-safe alternatives.
🔵 Strategic Re-evaluation: For advertisers and brands like Mars, the deprecation of cookies signals a time for strategic re-evaluation. Embracing long-term strategies that include audience targeting, measurement, and attribution without relying on cookies is essential for maintaining campaign effectiveness. The industry's advice is clear: leverage the current phase for testing and view the evolution as an opportunity to gain a competitive edge.
📽 Separately, Nick Palmer, Global Head of Creative Transformation, Creative Futures, was joined by Jamie Cutburth, Executive Vice President, Creative Partnerships at NBCUniversal Advertising and Partnerships, to discuss the transformative trends in the new entertainment and social economies.
You can watch the highlights of that insightful session here 👉https://lnkd.in/eQMJb6eZ
We also loved another intriguing session at the GroupM Rooftop featuring Harry Hugo (The Goat Agency) and Deniz Ozer Can Bayer's Global Head of Media and Content, discussing how brands are harnessing the power of influencers to educate consumers about health and wellness. 🤳
Catch up on that one here 👉 https://lnkd.in/gG25Dv57
#PrivacySandbox #CookieDeprecation GroupM #BreakthroughForBrands #NewCommunicationsEconomy