Citizen Relations

Our Managing Partner, US Growth and West Coast Operations, Erin Oliver-Georgieff joined our client, Tripadvisor, and Plus Company CEO, Brett Marchand on the Plus Co podcast, Partners in Possibility 🎙️Check out the episode below- where they chat about AI’s impact on the industry and why travelers continue to turn to Tripadvisor.

Search strategies, meet digital content 🤝 Our Director of Digital Strategy, Samantha Stull shares how this introduction can lead to some engaging creative. Check it out below ⬇️

The 2024 Citizen Connections Report highlights an urgent need for Third Places and the power they hold in bridging social connections gaps. Creating, enhancing or re-imagining a Third Place can help connect consumers to each other and to brands. Take a look at a snapshot of our insights (and don’t forget to bookmark!) and then head to our website to get the full report here: https://lnkd.in/dwbjEacK

It’s been an Effies-filled month! Our ReclaimYourName.dic campaign for Elimin8Hate took home 2 wins at the #EffieCanadaAwards 🥈🥉 with three other campaigns in the Finalist list! Thank you to the ICA - Institute of Canadian Agencies for a fantastic Canadian Marketing Effectiveness Summit and congratulations to our partners, teams and all those recognized this year! Learn more about the wins here: https://lnkd.in/dNPkudNT

Our 2024 Citizen Connections Report surveyed 4000+ people around the world and found that the Third Place has the power to bridge social connection gaps. Coined by an American sociologist in 1989, the Third Place - whether it’s your gym, neighborhood cafe or a public park - can play an integral role in connecting your brand to consumers. Brands have an opportunity to not only create a Third Place that caters to their consumers, but enhance or even re-imagine an existing Third Place. Head to our website to read the full report to explore just how: https://lnkd.in/dwbjEacK

The time is here! The finalists for our MODS 2024 Awards - our internal value awards - have been revealed 🎉 Our finalists, nominated by their peers, are the true embodiment of what it means to be at Citizen - a big congratulations to them all! Stay tuned to find out who’s taking home the prize - a trip to any of our offices around the world - and if you’re curious about how our previous winners spent their time, learn about their trips here: https://lnkd.in/d8J_4-5t Hayley Bondank Chloe Magliato Jennifer Nagy Elodie Brandt Jina Michael-Smith Tara Carrington Sol Carmona Isabelle Braun Samantha Stull

The 2024 Citizen Connections Report is here & more than half of the 4000+ people we surveyed across North America and Europe feel less connected than last year. The good news? Third Places have the power to bridge the gap. While 83% of our respondents have a third place, 74% say something is still missing and 65% can't find one that's right for them. Read the full (free!) report here to find out how your audience wants to connect today, what's missing & how your brand can help: https://lnkd.in/dwbjEacK

Who’s going to be The Gathering Summit in Banff this week?! 🛫 Citizen Relations will be at the Plus Co Theater with SickKids Foundation this Friday, Oct 25th! Leading a category can mean redefining it and that’s exactly what SickKids did! Hear from Kate Torrance, VP, Head of Brand, Content & Comms at SickKids, joined by our Managing Director, Toronto, Josie Haynes, as she chats about rewriting the playbook and staying ahead of the pack. Check out the session or just come say hi - find us at the Plus Co Cafe 😉

“For savvy marketers and communicators who want to enhance the effectiveness of their influencer marketing amidst growing costs, Performfluence can better integrate paid, earned and owned together, to drive sales without compromising the buzz, brand equity and magnetic engagement that come with creator endorsements.” This is what Citizen's Chief Digital Officer, Crystalyn Stuart-Loayza has to say about the expansion of digital services at the agency. Check out the new capabilities and what this service is all about here: https://lnkd.in/dUA4bph3

Powering up Advertising Week NYC! 🔋 ✨ Citizen US President Laura Bremer joined The Duracell Company's Global CMO and President Ramon Velutini on the Great Minds main stage to share the secrets for elevating a low-interest product into the cultural zeitgeist. Learn more about the session and some key takeaways here: https://lnkd.in/eNZCZ35t