Clarisights

“Clarisights enables marketers to go from questions to insights in minutes” - Filippo Gallignani, marketing leader (Unobravo, ex-Preply and Delivery Hero) Iterating fast and testing many hypotheses is paramount in performance marketing. However, most teams struggle with static and inflexible dashboards. Any change takes weeks or months of waiting for the data team. Thus marketers resort to manual analysis and reporting or miss out on opportunities. Filippo saw these challenges at Delivery Hero (VP Performance Marketing and CRM), onboarding Clarisights to solve them. He saw firsthand the impact of Clarisights, enabling marketers to explore data, and add and customize metrics, dimensions, dashboards and reports. This shift has empowered hundreds of marketers in Filippo’s teams to maximize marketing impact. Since then Filippo onboarded Clarisights to Preply (CMO) and Unobravo (CMO). From questions to insights in minutes. #marketinganalytics #performancemarketing #BI #marketingdata

How to make the most out of your Weekly Business Reviews (WBR)? Most scale-up and enterprise marketing teams have the basics covered - consistent metrics view and high-level dashboards to track performance across key dimensions. However, they cannot test hypotheses and answer ad hoc questions quickly. The main challenges are: - Predefined dashboards are inflexible and lack depth - Manual data preparation on spreadsheets, which is prone to error and time-consuming - Limited collaboration The outcome? - Insights are often too late - Many hypotheses go untested - Missed optimization opportunities What if marketers could iterate quickly and answer any questions in minutes? The ideal scenario requires: 1. No data preparation - granular data is automatically joined and refreshed 2. All data in one place, with relevant metrics side by side 3. Flexibility - marketers can create and edit metrics, dashboards, filters, etc 4. In-depth analysis - from the big-picture view to granular deep dives with just a few clicks 5. Effective collaboration - insights and takeaways next to evidence (dashboards, reports) Read more about how you can make your WBRs more effective (link in comment). #marketinganalytics #BI #data #digitalmarketing

We are excited to share that Clarisights has been awarded #leader in Enterprise Marketing Analytics by G2! Maximizing our customers' marketing impact is very important to us and this award proves that our efforts are translating into real value. A big thank you to all our incredible customers! We can't wait to continue working together. #marketinganalytics #data #BI #performancemarketing #analytics 

How to get real results with today's marketing limitations? Our CEO Arun Srinivasan unpacked this topic with Delivery Hero's Federica Pezzetti and ABOUT YOU's Cindy Lin at App Growth Summit Berlin two weeks ago. 3 key takeaways: 1) The shift to sustainable growth Marketing has shifted from "growth at all costs" to "sustainable growth". Teams have to adjust target metrics accordingly, looking beyond ROAS to consider profitability (e.g., north star metric - order profit contribution). 2) The importance of agility and speed of reaction to changes The marketing landscape is changing faster than ever. Being agile is a must (e.g., shifting budgets between channels and markets multiple times per week or day). 3) Data democratization is a key enabler Enabling marketers to easily explore data is critical to uncover actionable insights at the speed of business. Waiting weeks for answers or just scratching the surface is no longer enough. What a great event! #AGSBER24 #AppGrowthSummit #Berlin

Why do marketing teams keep going back to spreadsheets? Talking to hundreds of B2C scale-ups and enterprise teams shed light on this recurring topic. Over the past 6 years, we have observed this pattern: - BI dashboards cover the big picture for the C-suite. - Operational reporting - weekly reviews, ad hoc questions, deep dives, creative analysis, etc - is mostly done in spreadsheets. All these companies have large data & analytics teams. Spreadsheets were expected to go away...but not really. Why? Let’s look at their journey, dividing it into 3 phases. 1) Early days (monthly budgets: < $100k) 100% spreadsheets. Very limited data & analytics resources. It’s all about testing and moving quickly. 2) Post Product-Market Fit (monthly budgets: $100k and growing) Companies invest in data & analytics to build company-wide reporting and a single source of truth. Marketing reporting moves away from spreadsheets to a well governed BI tool. 3) Hyper-growth companies (monthly budgets: > $1M) Companies grow very fast. Marketing complexity increases exponentially (marketing campaigns, channels, markets, etc) to fuel growth. BI dashboards don’t provide the flexibility and granularity needed. Marketing evolves too fast. The data team can't keep up. Spreadsheets come back. This is especially true for marketing teams operating across a considerable level of complexity (i.e. multiple products, markets, channels, brands). Want to deep dive into the typical marketing reporting and analytics journey? Read more here: https://shorturl.at/ehDK4 #marketinganalytics #performancemarketing #data #BI #analytics

Most marketers today are “data janitors” (latest Forbes article - link in the comments). Accessing data and insights fast is the biggest pain for most marketers. There is more data and complexity than ever. ** 41% of marketers spend at least half of their time preparing data ** More than a third say they spend 25% to 50% of their time on the task This indicates a major efficiency gap in our industry as marketers have turned into data janitors. If preparing data takes a significant amount of work before it can be analyzed, taking action on insights becomes more of a challenge —both in the amount of time there is available to do it, and considering how much mental energy marketers may have to act on it. ** More than half said integrating the data was their biggest challenge. ** 27% said the biggest challenge was integrating data from different platforms and tools. ** Cleaning and formatting data to be used for analysis is the largest challenge for 22% of respondents. 1) Where is this gap coming from? 2) How is this reality leading to missed opportunities? 3) How to close this gap? Read more here: https://shorturl.at/iwzEF #data #bi #marketinganalytics #marketingreporting #marketing

App Growth Summit Berlin - we're here, let's talk. #AppGrowthSummit #AGSBER24 #AppGrowth #UA

We're heading to App Growth Summit Berlin on Thursday! 🎉 How to get real results with today's marketing limitations? Our CEO Arun Srinivasan will unpack this topic with Delivery Hero's Federica Pezzetti and ABOUT YOU's Cindy Lin. See you there! #AppGrowthSummit #AGSBER24 #AppGrowth #UA #BerlinConference #BerlinEvent #MobileAppMarketing #AppGrowth

Before The MarTech Summit kicks off, don't miss out on joining our Happy Hour event with CleverTap - a fantastic opportunity to mingle, network, and unwind with industry professionals from On, HelloFresh, N26, Adevinta, Marley Spoon, foodspring, LOVOO, Kiwi.com to name a few! On March 5th. RSVP today 👉 link in the comment #TheMarTechSummit #MarTechBerlin #Networking #HappyHour https://lnkd.in/e4kZAFNd

Clarisights is proud to sponsor The MarTech Summit Berlin on March 6th! 🎉 At the event, our CEO Arun Srinivasan will host a conversation on the importance of good data transformation for yielding effective measurement and marketing results - along with HelloFresh’s Mustafa Ibrahim and On's Adam Madacsi Check out the lineup and program in the comments below. Hope to see you there! #TheMarTechSummit