Coldsmoke Creative

Getting your entire team on board with a new ecommerce platform can be intimidating or a scary thought when considering a migration. Mark recently joined a panel discussion with Hailey Bosma from Sid Mashburn (Coldsmoke client) to discuss their migration from Magento to Shopify Plus. Hailey shared how Shopify's user-friendly interface was huge for her team and a huge improvement over Magento, particularly when it comes to managing the site day to day or adding in new functionality through the App ecosystem (watch below to see how they very easily generated > $1 million through one app alone!)

Hailey Bosma, the Senior Manager of eCommerce at Sid Mashburn, knows firsthand how frustrating a clunky platform can be. After working with Coldsmoke to migrate from Magento to Shopify, she's thrilled with how much easier Shopify is to use. This is not a paid ad from Shopify 😂

When it comes to website redesigns, we've found that the best place to start is focusing on/understanding your goals. Then, focus on 1-3 KPIs that will move the needle on those goals. To do this, we analyze the data (Google Analytics, heatmaps, session recordings, etc.) to see where customers are getting stuck or frustrated. This helps us make smart design choices that move the needle for our clients.

Ecommerce brands struggle to keep customers engaged after a single purchase. Churn rates among ecommerce businesses can lead to: • Rising CAC • Lower profit • Stalled growth But we’ve seen the right membership program transform customer relationships. It's not just about discounts – it's about building a thriving community. Watch this video and discover how to: 1. Create a space where customers become your biggest advocates 2. Drive repeat purchases and higher customer lifetime value 3. Turn casual shoppers into devoted brand champions

Marketing managers are doing too much. In addition to launching campaigns and managing teams, they're forced into web dev. We've seen too many talented professionals waste time on tasks that are out of their realm. That’s why flexible, easy-to-use sites are crucial. In this short video, Mark will explain how they can free up the marketing team.

In the ecommerce world, site speed is everything. But rushing to optimize it can lead to costly mistakes and technical debt. We believe in doing it right the first time, even if it means slowing down. Watch this video to see why our approach ensures not just functionality, but top-notch performance.

Many ecommerce brands struggle to leverage their loyalty programs fully. They think a standard loyalty program is enough. But what if you could turn your best customers into your biggest advocates? We've seen brands transform their loyalty approach and reap the rewards. Watch this short video to learn more about how to leverage loyalty.

Growing an ecommerce team can be tough—especially when you're debating where to put your time and resources. The choice between hiring new staff or partnering with an agency isn't always clear-cut. Both options require onboarding periods. However, an agency brings a diverse skill set from day one. At Coldsmoke, we focus on building relationships for proactive problem-solving. In this video, Mark discuss why agency partners can save time and money.

Cheesy but true: teamwork makes the dream work. And that sometimes includes partnering with and working as a team with multiple partners to accomplish something great for a mutual client. That’s why we’re more than happy to partner up with other creative agencies for certain projects where we know we’ll need that additional brain juice. Check out the short video below to hear all about our approach.

Some people may be in the minority, but they do not like push notifications. They receive too many of them (yes, they could probably be better about customizing their settings, but who has the time!?), and they are a distraction, and they think they cause more anxiety than value. The bigger problem is that the content from most apps isn't relevant to them. They think there is an effective strategy to get them to engage with them, though. Watch this video, where Mark discusses using push notifications for sales, and share your thoughts in the comment section.