YummyColours

I had an interesting conversation with a colleague recently about PR planning, and it left me reflecting on how different practitioners approach structuring a plan. Traditionally, many of us are familiar with the structure that flows from Goal > Objectives > Strategies > Tactics. Here the goals are the broad, overarching aims that set the direction for everything else. Objectives are then established as specific, measurable outcomes that align with and support the achievement of those goals. Strategies follow, offering general approaches or methods to reach those objectives. Finally, tactics are the concrete actions taken to execute the strategies. Now, that colleague of mine favours another approach. In his opinion, the structure should go Goal > Strategy > Objectives > Tactics. As you can see, the key difference is that the strategy is developed directly from the goals, bypassing the objectives at first. Since the strategy is derived directly from the goal in this case, it allows for one overarching strategy for the campaign (which is the main advantage of this approach). Objectives are then set later for each strategy, providing a more focused and measurable framework for achieving the goal. The idea of structuring the plan towards having a single unified strategy makes a lot of sense, actually. It seems like both methods have their merits, and it’s fascinating to consider how just a small shift in structure can impact the planning process. But I’m curious—what do you think? Which approach do you find more effective in your PR planning, and why? Would love to hear your thoughts! #PRplanning #Strategy #methodology PROI Worldwide PRCA APAC HARBOUR.SPACE MIDAS-PR Bonnie Rothman Aaron Henry Jakrapong Kongmalai Allard W. van Veen, Enlightened Capitalist Thanat Neovakul Pantharee Yordsree Wow Pongpanich

Today marks 9 years since we started YummyColours. Thank you, Denize Maaløe and Connie Lui, for being the best partners I could have asked for. Thank you for sharing all the wins, the losses, the stress, the joy, the problems, and the solutions. Thank you to all our clients who, throughout the years, believed in us and still support us. Some of you, we call friends today. We are sincerely grateful for the hard work of our team, our collaborators, our partners, and all the people who have worked with us over these 9 years. A special shoutout to everyone who supported us from the sideline, the community of people in this industry who helped us with advice us, listening to our rants, guided us, encouraged us when it was tough, cheered us when we did something nice. Thank you all because it makes me want to continue. To keep enjoying what I'm doing. To more shenanigans together.

The Designing Brand Experiences course is among one of the top favourite courses for our Interaction Design students this year. 🔝 👉 For three weeks, students delved deeper into branding, moving beyond visual identity to grasp the essence of brand narrative. They acquire these skills through engaging in market research, data analysis, identifying key target audiences, brand positioning, and strategy development. Facilitating this course is Connie Lui, the Creative Director at YummyColours, boasting a diverse portfolio that includes collaborations with esteemed brands such as Adobe, Afterpay, Estée Lauder, The Human Rights Foundation, Levi's, L'Oreal, Nike, Target, TED, GE, Google, Shopify, Uniqlo, and Uber, among others. 💜 Curious to explore more about our diverse programmes? 💜 Discover further through the link in the first comment. #HarbourSpace #UniversityOfTheFuture #BrandExperiences #BrandingStrategy #DesignCourse

The incomparable Diego Marini, Co-Founder & Creative Director at YummyColours, takes some Truth Serum this week and talks about beautiful things like Vespas, printed books, and the generosity of competitors. “Everything that has to do with rejection in our industry is something that you can turn into a positive.” https://lnkd.in/geZG6peb

I had the pleasure of working with the brand designers of YummyColours and have remained friends over the years, so I've gotten to see first hand how they have pushed my thinking on great branding. So I was thrilled when they wanted to partner on a branding workshop for startups. Whether you're a #founder tackling branding for the first time - or a seasoned #marketer at a startup who could use a refresher - this will be a great overview of how to build a lasting brand with heart, meaning and thoughtfulness. It's virtual, free and will be fabulous. Please join us!

NEW CASE STUDY. YummyColours was part of an european milestone in the cannabis industry. Founded in 2022 by a passionate team in Berlin, Grashaus Projects is at the forefront of the cannabis movement, aiming to integrate cannabis into everyday life seamlessly. With the recent passage of the CanG law by the Bundestag, a landmark decision for destigmatization and decriminalization, Grashaus is poised to expand our mission further. By starting the Swiss pilot tests by offering high-quality THC products in Basel-Landschaft, Grashaus is dedicated to meeting the community's needs through a personalized experience in cannabis discovery. We worked with Sanity Group to craft the mission and vision for the first European dispensary brand as well as the visual identity and retail experience. Thank you Finn Age Hänsel, Aline Gralke, Leonhard Friedrich for trusting us. Thank you to the YC team for bringing this to life Claudia Mandelli Kassia Graham and Santiago Peraza

Let's start the year strong with YummyColours' visual identity work for the talented Sophy Holland. Sophy extensive work encompasses the fashion, advertising, film, and entertainment industries. Her signature style is unmistakable, characterized by its consistent infusion of energy and attitude. Working closely with Sophy we tailored a hand-drawn blackletter logo for her pseudonym "SoHo". While working with international clients and stars we wanted to ensure her brand was recognizable and memorable. We want her and her crew to roll onto set feeling like the rockstars they are - a touch of metal, a hint of danger, and full of glamour. Check out our case Study https://lnkd.in/dn46wvsE

Job Alert! Our friend Sheilini Nadia Singh Nadia Singh is looking for a Senior Designer to join her team at Saks OFF 5TH Here the link to the job post https://lnkd.in/ecxVyxYH