COLOR

When Microsoft needed to introduce their latest Surface devices in a virtual keynote, they called on us to set the stage – literally. We built real-time 3D environments using Unreal Engine and partnered with top-tier virtual production designers to create four photo-realistic worlds. With dynamic shots and seamless CG integration, we overcame technical hurdles and delivered a fresh, innovative visual experience to tell Microsoft’s Surface-focused story to over 1K virtual attendees. https://lnkd.in/grCgV5VX

We know that diverse voices are a critical part of building strong companies and impactful creative work, so COLOR has taken some bold swings to boost inclusion, with intentionality. Our latest move? CURATOR: evolved from a division of our company into our new programmatic approach, our network of freelancers aims to be the most diverse and inclusive in the industry, and is a huge step toward leveling the playing field. Read more about how we're building CURATOR here.

I am grateful. And still giddy from the engaging, vulnerable, and truly joyful conversation with Ambika and Sally. Thank you to Athena, Armoire, and EVERY AMAZING WOMAN who joined us and made this such a great event. And thank you to COLOR for supporting!! Let's do it again soon!

In a competitive, ever-evolving marketing landscape, standing out is key. COLOR CEO Andrea Delgadillo Ostrovsky reveals how we’re sharpening our focus on tech and gaming with a brand refresh that doubles down on what we do best – translating complex ideas into a language that all audiences can understand. From launching BIG TROUBLE, our sub-brand for gaming, to showcasing our tech expertise, we’re defining the market, pushing boundaries, and turning industry challenges into creative opportunities.

“Make a song about completely crushing a project with a client.” Forget imagining the perfect theme song for your walk home. Now you can have one custom-made in seconds, lyrics and all. Suno, the AI music generator, makes creating music easy for anyone. With just 5 days until launch, the crazy talented team at Suno needed hard-hitting content to wow the masses. We jumped in and had an approved creative approach in less than 24 hours. We “humanized” AI with animated text prompts that transformed into Suno-generated jams to enhance the day’s vibes. “COLOR is the best,” says Suno Co-Founder Keenan Freyberg. “The team is super creative, talented, and fun to work with. COLOR delivered a brand video on timelines other agencies told us were impossible.” By the numbers: ⭐️Half a million views on X in one day ⭐️2M impressions ⭐️58k engagements ⭐️8k click-throughs https://lnkd.in/guskyNZF

How do you make B2B tech marketing truly authentic? Adam Finley, Head of Creative at COLOR, explains that it’s all about pushing creatives to awaken their superpowers by merging their natural instincts with technical knowledge. Knowing what a product does, how it works in real scenarios, and why it matters turns storytellers into strategic partners, capable of transforming complex concepts into compelling campaigns. Read Adam’s full article to see how technically-minded creatives are reshaping the landscape of B2B tech marketing in ADWEEK.

To market complex technology effectively, creatives need to be immersed in the tech they’re promoting. Adam Finley, head of creative at COLOR explains that combining technical knowledge with creativity allows for more authentic, compelling campaigns that resonate with a variety of audiences, from CIOs to engineers. #sponsored https://adweek.it/3TlVOfF

Our expertise in tech has always set us apart. Now, we're stepping into a brand refresh that leans hard into the industry we know best. We're excited to launch our new look with a laser-sharp focus on our tech-world expertise and our ability to deliver quality creative that breaks through the noise. Stay tuned for updates to come — in the meantime, we'll continue creating the biggest moments in tech marketing. colorcreative.com

Go team (building)!

Check out what our CEO Andrea Delgadillo Ostrovsky had to say about authenticity in marketing, powerful storytelling, and leading with transparency. Big thanks to 425 Business!  #leadership https://lnkd.in/gAmPqJeC