Confluence Arts Solutions

We’ve all been there – you’ve got a great production or event, the marketing was skillfully planned, but tickets just aren’t selling.  There are many reasons why a certain production or event isn’t selling; outside events that conflict with your dates/times, over-estimating your audience’s interest, sales goals set too high. So, before you start panicking and fire-selling the show or event, there are a few tactics you can put into place.

Thrilled to be presenting with Arts Services Inc. (ASI) again this fall! First up: From the Ground Up: Mapping a Marketing Campaign 📅 September 10 🕛 12:00-1pm 💻 Fully Virtual - Register via the link below When should you communicate, share, and post about your events or works? Gain insights into planning your announcements, discounts, emails, social media posts, paid advertising, and website updates well in advance. This session will help you avoid last-minute decisions, ensuring your marketing efforts are timely and effective. By establishing a calendar-centric long-term communication strategy, you’ll inspire and inform your audience, leading to earlier ticket sales.

If you're going to discount your tickets, be sure to do it strategically (and not as a knee-jerk reaction!) You can use discounting to encourage certain buying behaviors with your audience, and to give them a feeling of insider exclusivity.

Couldn’t agree more!

Marketing in the arts is a huge job. And if you’re in a small organization, you’re probably doing it alone and was very limited resources. We have been there, and we know the challenges all too well. If you could use some guidance, sustainable strategies, and the tools to break away from the burnout, that’s what we do! In fact, we're launching our group training cohorts this fall - you can fill out an application to join our beta test group of our Plug and Play Arts Marketing Plan at an exclusive price! Click below for more info.

Understanding how audiences perceive the cost and value of performing arts tickets is crucial for any arts organization striving to optimize their pricing strategy. Colleen Dilenschneider’s recent analysis provides valuable insights that can help performing arts organizations navigate this complex terrain.

Tracking your data is essential to strategic and sustainable growth. When it comes to ticket sales, tracking that data from the beginning will give you a clearer picture of your audience's buying behaviors. Compare that data against data from other similar shows and you can use that information to make informed strategic decisions. The numbers don't lie!

The August edition of This Month in Arts Marketing is here! This month the team talks all things ticket discounting: when you should discount; IF you should discount; and how to discount strategically without devaluing your product!

The key to avoiding burnout as an arts marketer is planning ahead. Plain and simple. Giving yourself the systems to function effectively will enable you to handle all those unexpected things that pop up - and in this industry, those unexpected things can feel relentless. The idea of planning 12 months in advance can seem like a daunting task, but the benefits of investing that time and energy are enormous (we're talking about less stress, less turnover, and more time to focus on your art). If you could use help to make this happen, we're always here to help.

Have you adjusted your budgets and marketing plans to account for changes in your audiences behavior this year? In an election year, it's safe to say that your patrons' buying behavior will change. Not to mention that the social media and digital marketing landscape is going to be flooded with election ads and content that will be hard to cut through. Don't forget to take this into account when considering marketing strategy, especially for your fall shows and events.