CMG (Connective Media Group)

Tracking every lead is key—but it’s not worth the risk if it’s not HIPAA-compliant... Please protect your prospects' and patient data... Protect it. But you 100% can protect patient data AND drive growth. It's simple in concept, but there are a few moving pieces. Know what they are? Let’s keep your marketing compliant🔒 #DataPrivacy #HIPAA #CMGResults Ps, we have a solution for HIPAA compliant tracking--message me to learn more

Constraints breed creativity. For example, using pixels violates HIPAA... But using pixels is super common in Meta advertising and even in analytics platforms. So, we figured out a way to get OUTSTANDING results without using pixels, protecting our clients' data. How? By pairing effective audiences with images and text that compel our clients' tar audience, and repels those that aren't a fit. It's not easy, but our methods work, and they're backed by data. And we always run in-the-trenches, consistent, tests in a quest to figure out how to best serve our clients and deliver great results. It's rewarding, and our clients love the results

🛡️ HIPAA Compliance in ABA Marketing: Are You Prepared? ABA therapy marketing requires strict adherence to HIPAA... Methods that are 'best practices'--like pixels, or even regular use of certain tools that are fine for other industries--could violate HIPAA standards. At CMG, we ensure our clients drive more business, and also remain compliant. Message us at josh@thecmg.co to learn more. #HIPAACompliance #ABAMarketing #DigitalMarketing

SEO alone isn’t enough. Sure, clicks and position #1 in Google is cool. But it doesn't always drive ACTUAL business results, i.e. more leads. At Connective Media Group, we know that ranking high on Google is just one part of the equation. Our holistic approach combines SEO, Google Ads, and Meta Ads, and reputation management to drive real business growth—not just traffic and front-end form submits. We go beyond keywords by targeting the right audience, generating leads through paid campaigns, and building your brand’s credibility. Our weekly reports share every aspect of your digital strategy is driving results. Why settle for just SEO when you can have it all? Contact us for a free consultation today and discover how CMG can help your business grow.

💥 Most ABA therapy marketing wastes money—we turn your ad dollars (and organic traffic) into profit. Every dollar you spend should generate returns, and that’s exactly what we deliver. We follow battle-tested principles to optimize your marketing strategy to reduce costs and maximize revenue, from precise keyword targeting, SEO that drive leads and sales, to high-converting ads on Meta and Google. Yes, we cracked the code on Meta. Our approach helps our clients usher in new kiddos and staff, too. For example, we helped one of our clients, a new ABA firm, recruit and land over 25 new staff members in under 40 days, and we helped another client, a well-established ABA firm, hit record months of new kiddos onboarded. We can likely help you do the same :) Sounds interesting? Message me to learn more

Focusing on Meta Ads fundamentals can help you land new ABA therapy cases even in competitive states. 🔍✨ 1. Tracking: Ensure conversion tracking (pixels, Zapier, form submissions) is set up correctly. ✅ 2. Budget: Know your average monthly revenue and profit per customer. Ensure your target cost per acquisition supports profitability and your budget aligns with it. 💰 3. Targeting: Build a statistically significant audience likely to capture your ideal customer. 🎯 4. Creative: Ensure your text is engaging, user-tested, and offers a compelling call to action. Your image should be clear, and stop the user from scrolling to look at it further. Remember, you're competing against Netflix and cat videos, not other advertisers in your space 🎨 Following this model can unlock more profit in your account. Want more insights? DM me, and I can show you how we can help you get dozens of new clients for your ABA therapy practice. 📈 #abatherapy #abamarketing

Does your ABA company create content and run ads on platforms beyond Google? People searching Google represent a small, competitive piece of the market, since people searching Google typically have higher intent to purchase. Google knows it, so it raises minimum bids, and your competitors know it, so they're all bidding and creating content on the same terms. It gets messy, fast. But a sizable percentage of your potential clients and staff aren't browsing Google.... Instead, they're on social media--from Meta, Reddit, to forums on websites. Many ABA companies leave countless leads, clients, and new hires on the table by not creating content and ads on other digital platforms beyond Google. The channels you should use--and content you should create for ads or organic posts--really depend on your goals and your target audience. For example, content-driven ads on Meta work well to attract more clients (parents of clients), and posting helpful organic content in Facebook ASD support groups work very well for getting in front of more parents. Creating organic content and running ads on Facebook/Instagram works well for attracting and vetting (Registered) Behavior Therapists, and LinkedIn organic content (and prospecting) works well for connecting with new BCBAs. These channels will revolutionize your ABA company's marketing by delivering tailored offers and information to each type of customer. Are these channels part of your strategy? Drop a comment and let me know!

CRM sounds complicated. It can be. But it doesn't need to be. It's a piece of software for managing 'relationships' with existing customers, as well as tracking sales efforts. For ABA, A good CRM system helps organize, track, and nurture their leads efficiently. It can also help with systematizing intake... Without a CRM, valuable leads can slip through the cracks, costing you potential clients. Implementing a CRM ensures consistent follow-ups and better client relationships. #ABAMarketing #CRM #ClientManagement

Tracking leads is crucial, but working leads is even more important. ABA companies often get 200-300+ lead form submissions a month, and many get lost without proper follow-up. You're leaving money on the table if you don't follow up effectively.... Instead, use automated follow-ups or ensure your team diligently follows up. The fortune is truly in the follow-up, especially in ABA marketing. #ABAMarketing #LeadGeneration #FollowUp

"The bid strategy is in learning mode; you'll see results when it's out of learning mode."" This statement has some validity, but is often used to cover up poor ad account setup. 14-day learning periods are legitimate for Meta Ads and Google Ads to gather data..But well-set-up ad accounts for ABA companies usually drive results within the first couple of weeks, especially in ABA. If you don't see results quickly, it’s likely due to issues with keyword targeting, bidding strategies, not setting bids/budgets appropriately, or audience settings. We can diagnose these issues with a short, free audit. Interested? Message me to learn more. #seo #ads"