Consciously®

“I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” - Maya Angelou A member of my executive team asked me why we had a successful INBOUND24. I rattled off a few technical event marketing tactics, and reference our overall strategy. But I believe the biggest reason we excelled at the event, is how we lived our mission to unlock meaningful growth, how brought our brand to life, and how the New Breed team, mission and brand made people feel. I also believe mission driven brand strategies that inspire your entire community is what sets the best apart and even more critical in the crowded, disruptive and challenging environment we are all in today. Regardless if you are b-to-b, b-to-c, ABM, or PLG. Regardless if you are just implementing a CRM for the first time, or leading the way with integrating AI into your business processes. We are all human, and we are all buyers. The picture below is the swing set of one of the people we met at INBOUND. New Breed stickers made the person's daughter happy, and she put them on their swing.   I’m grateful that the New Breed brand is associated with a happy place! Thank you. Nicholas Frigo thank you for always striving to create assets to make this happen. Ali Lipman thank you for embracing our mission and values from day one! Leonie Williamson, Sevil Rahimova and Cat Lewis thank you for the work you've done with me over the years bringing brands and missions to life. Drew Fortin and Rai-mon Nemar Barnes for your work helping companies find their mission to drive brand strategy. Alexa Schmidt for sharing the photo (super grateful)!

#ClimateWeek has got me hopping around NYC to different events, and hunting for good coffee (🇦🇺🇦🇺, sorry USA…) to fuel me. Today - less about problems and solutions in #wateraccess, and more about business and community partnerships for #ClimateJustice. I enjoyed a fantastic panel session and listening to experiences of actors and activists working at the local community level in the US. They reminded us of the power of #local to address #climatechange. Rai-mon Nemar Barnes @ Consciously® put it very well when he said that “frontline communities” are actually just “communities”, oftentimes seeking equity and true partnership by working with partners who are prepared to listen deeply to what communities have to say - not by being lectured by those who think that they understand all the problems and have all the solutions. Thank you to B Lab Project Drawdown and Forum for the Future for hosting a great session.

🌍 It was a packed room at our Climate Week NYC workshop, co-hosted with B Lab U.S. & Canada and Project Drawdown. Over 70 cross-industry leaders joined us to explore how businesses can drive climate justice and make a real impact in partnership with frontline communities. Our panel highlighted why advocating for climate justice is essential and how businesses can take meaningful action through policy work and value chain transformation. From the conversations, it’s clear: the path to climate justice requires collaboration, bold moves, and centering community voices. Want to learn more about how your business can take action? Dive into The Business Guide to Advancing Climate Justice, co-published by Forum for the Future and B Lab U.S. & Canada. This guide is packed with insights for businesses at any stage of their climate justice journey. Download now to explore the four critical actions the private sector can take to advance climate justice: https://lnkd.in/gmdc6pdt #ClimateWeekNYC #ClimateJustice #BusinessForGood #Sustainability

📢 Calling all volunteers 📢   We need your support to make the 2024 Prose B You NYC Half Marathon, 10k, and 5k a huge success! 🌎 Join us on Saturday, September 14th, at Flushing Meadows Corona Park for a day of climate action, community, and positive impact.   Whether you're passionate about sustainability or just want to lend a helping hand, we’d love to have you there.   Sign up to volunteer here: https://lnkd.in/ehrS-vw7 Let’s make an impact together 🌱 🌟 #BYouRun #ClimateWeek #BLocal #BUrunNYC #Community #Advocacy #Action #Sustainability #SocialImpact

Black-owned businesses are a vital part of the entrepreneurial ecosystem, contributing not only to economic growth but also to the social and cultural fabric of our society. Within the B Corp community, businesses like Consciously®, SoLo Funds, Partake Foods, Grant BLVD, Siponey Spritz Co. B Corp, Fufu and Grits, Sustainable Fashion Week Atlanta (ATLSFW), and BLK & Bold Specialty Beverages embody the principles of social and environmental responsibility, proving that business can—and should—be a force for good. Join us all month long in celebrating and supporting these impactful businesses—because their success is our collective strength. 🔽 Know of other Black-owned B Corps making a difference? Drop them in the comments below!