Cramer-Krasselt

Next in our series spotlighting the officers of our DE&I committee: VP, Creative Manager Craig Likhite, head of recruitment. Why did you want to join the DE&I committee? "Being the son of an Indian immigrant, I feel close to DEI initiatives. These types of groups weren’t around when my dad was navigating school here and during his career. There were countless times where he was confronted with situations that could be deemed racist but, really, were due to just pure ignorance and lack of understanding. I do this to honor him and others so we can help make this a more understanding, tolerant and respectful environment." What are you most proud of with the committee? "This committee is so well rounded, and we cover a lot over the year. I’m proud of how encompassing we’ve been and the support we receive to continue raising awareness." #DEI #DEandI

Our DE&I committee keeps our agency engaged with the multitude of cultures, traditions, arts and history found within our staff and beyond. So let's meet the committee's leaders who use their talents and skills to make our agency better. First up: Search/Paid Social Coordinator Marshaé Gamble, who serves as Chair of the committee. Why did you join the committee? "I was looking for a place where I could authentically be myself, make an impact and do the thing that I’m most passionate about which is creating windows and doors for minorities." What are you most proud of with the DE&I committee? "I think I am most proud of how far we’ve come as a committee. I’m proud of our structure and the events/initiatives that we put our effort behind. We produce events that are impactful and keep the authenticity of a culture." #DEandI #DEI

Congrats to VP, Account Supervisor Matt Marshall for 10 years at C-K! Not only is he an expert on all things related to his work on the Porsche account, he's always willing to lend a hand or advise on a tough situation. It helps that's he's also ready with the perfect meme at all times. Congratulations, Matt!

Monterey Car Week is an annual celebration of automotive excellence. So of course our team was onsite with our Porsche clients to bring the experience to Porsche fans, offering exclusive access and creating content so their audience could feel the excitement without having been there. Video courtesy of Race Service. #porsche #montereycarweek #luxury

Our Senior Programmatic Trader Jesse Perez is celebrating 5 years at C-K! When he isn't mastering sustainable solutions for digital media buying, he's expounding on almost any topic you give him, like ChatGPT in human form. You can also catch him racing cars he tricks out and customizes himself. Congrats, Jesse!

Pretty sure this means our Social & PR Supervisor Julie Angell is ready for her first race. Right, Julie?

There's nothing better than sipping a refreshing beverage and letting out a satisfied "ahhhh." But in our latest work, we're letting you in on a little secret: Tropicana basically invented "ahhh." And Tropicana Refreshers are so refreshingly delicious, you'll be "ahhh"-ing in no time. #clientwork #refreshing Tropicana Brands Group

Whether it's more space, a slower pace of life, connecting to nature or enjoying a tight-knit community, everyone has different reasons for living rurally. But what they share is the desire to make their dreams a reality. In our latest 360° work for Rural 1st®, we talked to real customers about their love of rural living and how Rural 1st is the ideal lending partner to help them get "closer to what matters." #clientwork #advertising

After eight weeks of job shadowing, mock interviews, Q&As, client calls and more, our five talented interns presented their final project to the agency. Cristian Balderas, Jocelyn Camacho, Lyna Haddad, Jenny Vo and Miguel Cordero created a full brand activation, demonstrating knowledge they learned from our strategy, creative, account management and social teams. It was not only inspired but inspiring. We're sad to see them go but excited to see what they do next! #interns #advertising #brandactivation

If you're not hurling axes at a target, did you even have a summer party? Our team took off the afternoon to relax, bond and share their best tips...for throwing sharp, dangerous weapons. But it was safe! And fun! And did we mention safe? You know what they say: calloused hands, full drinks, can't lose.