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16. That's the number of weight-loss drugs industry analysts predict will be on the market by 2029. This means pharma companies working on these drugs need a plan to differentiate themselves.    Our advice: start early. A couple of companies are already known for their leadership in the space. It takes time to build up a reputation and for stakeholders such as healthcare providers to associate a company with a disease area. We believe that the best time to begin product communications for a drug coming to market is at least two years prior to its launch. This includes not only communications around development milestones, but also disease education work as there remains significant cultural stigmas in society around weight and weight loss. What communications challenges are you seeing for weight-loss drugs? Share in the comments or reach out to our healthcare team at hello@currentglobal.com. 

Apple has received much buzz after unveiling new health-related features in its Apple Watch and AirPods. And with good reason. Here are a few points Apple succeeded on that health tech companies should take note of:    ➡️ Lead with a message of empowering patients: Apple has emphasized that features such as the first over-the-counter hearing aid software device through its AirPods enable patients to test their hearing to determine if they may be experiencing hearing loss. This positions patients to take charge of their health and seek out this application. ➡️ Don't forget about privacy: Apple has a long history of making privacy part of its corporate brand, and they made sure as part of their press release to include details about the end-to-end encryption of all of their health features used that make the data secure and can't be accessed even by the company itself. In recent years there has been increasing interest from regulators and the public in the need for privacy with digital tools. All health tech companies need to have a clear stance on how they are addressing this concern.    ➡️ Opportunities for connecting patients with healthcare providers: The tools Apple has unveiled create opportunities for patients to go to their healthcare providers with more data on their health and have more dynamic conversations. However, if patients don't actually share this data with their providers and discuss their health challenges, then these tools will not have the greatest possible impact. This creates an opportunity for communications professionals in the health tech space to develop new campaigns that help patients advocate for their health given the increasing data patients can bring to their appointments. Our healthcare team loves to discuss how to communicate the latest health tech trends, challenges, and products. Reach out to us at hello@currentglobal.com. Check out the article: https://lnkd.in/dkV8Bz-J

ICYMI: Our account teams and clients have been recognized as finalists for PRovoke Media's 2024 Global Sabre Awards! 🌍🏆 A huge congratulations to everyone involved in these outstanding campaigns: 🥇 Adopt-a-Stray: Fresh Step with Current Global, FCB 🥇 Heinz Ketch-up and Down: Kraft Heinz MEA with Current Global and FP7 🥇 Kaise Ka Cancer: Tata Trusts with Current Global Your hard work, creativity, and dedication have truly made an impact. We’re proud to stand alongside such innovative partners in the industry. Let’s keep pushing boundaries together! https://lnkd.in/dYNyi8AG

We are kicking off the week with some incredible news! 🎉 Our amazing Current Global MENAT team just snagged Small Consultancy of the Year AND Best Consumer Relations for Heinz/Ketchup & Down at the PRCA Platinum Awards 2024 in London! Shoutout to Peter Jacob for his stellar leadership and the team that made it happen. The Heinz campaign, featuring the all-new double-lid, 100% recyclable bottle, cleverly tackled the classic ketchup squeeze struggle—and wow, did it resonate. With a 372% jump in engagement, 4 billion audience reach, and becoming the most talked-about Heinz product in MENA history! Huge congratulations to everyone involved. 🏆👏 Let’s keep this momentum rolling!

We’re excited to share a big win! On September 10th, THE BENROMACH DISTILLERY CO LTD, based in Forres, Scotland, unveiled its highly anticipated 50-year-old single malt whisky. With a unique flavor profile featuring hints of lemon, subtle smoke, orange zest, and aged leather, this whisky ends on a long, smooth finish with cracked pepper and a signature wisp of smoke. It’s housed in a stunning, handcrafted Glasstorm decanter, and only 248 bottles are available worldwide, making it truly one-of-a-kind at $25,000 a bottle.   Our team has been on fire, landing major media stories about the launch, reaching a massive 253 million impressions so far! We’ve been featured in The Manual, Wooden Cork, The Spirits Business, Bottle Raiders, and The Whiskey Reviewer—a huge success for this incredible release.   Check out some of the coverage: ➡ The Manual: Benromach Distillery presents a rare 50-year-old single malt whisky (https://lnkd.in/dq2v5GrS ➡ Wooden Cork: Benromach launches 50YO single malt (https://lnkd.in/dXfUa6xP) ➡ The Spirits Business: Benromach launches 50YO single malt (https://lnkd.in/dNNb3hnt) ➡ Bottle Raiders: ‘A Much-Anticipated Moment’: 126-Year-Old Scotch Brand Breaks Into US Market With $25K Whisky (https://lnkd.in/d-idDFDg) ➡ The Whiskey Reviewer: Benromach Unveils 50-Year-Old Malt (https://lnkd.in/dWARZMcQ)   We couldn’t be more thrilled with how this has taken off!

We're #hiring a new Junior Public Relations Associate in Delhi. Apply today or share this post with your network.

We're #hiring a new Senior Public Relations Manager in Mumbai, Maharashtra. Apply today or share this post with your network.

Congratulations to Shannon McGovern for being named one of PRWeek's 40 Under 40 for 2024! 🙌 This well-deserved recognition is a testament to her leadership, creativity, and the impact she’s made in the industry. Proud to have her as a colleague and excited to see all she continues to accomplish. 🌟 Learn more about Shannon’s incredible achievements here: https://lnkd.in/gDvEQHDe

We're #hiring a new Manager - Public Relations in Gurugram, Haryana. Apply today or share this post with your network.

Intersectionality isn’t just a buzzword—it’s a game-changer in how we connect with audiences. As Intersectionality Awareness Month wraps up, we dive deep into how our team at Current Global is embracing diverse identities to drive authentic, inclusive communications. Discover how we’re turning insights into action and making a real impact.