Daily Copywriting

Copywriting Tip: Ask a question right before your CTA. This does three things: 1. Catches people’s attention 2. Prompts them to seek an answer 3. Introduces the solution (your CTA) Example: “Want to be more productive? Here’s the morning routine to do.”

Copywriting tip: Reframe expenses as investments. Instead of saying: “Pay $49 for premium features.” Say: “Unlock premium features for just $49.” Small change, big difference.

Here’s a quick rundown of how influencer marketing and affiliate marketing stack up against one another:

Want to grab people’s attention? Put two seemingly unrelated ideas together. Example: “7 marketing lessons I learned from watching cat videos.” Bizarre statements make people curious.

Copywriting tip: Use the rule of 3 in your copy. Why? - It’s brief - It’s satisfying - It’s memorable This tweet is an example.

Tell me you're a marketer. Without telling me... This made me 😂 Real talk moment: One of the hardest things as a content marketer? Showing up every day with new ideas. Saying the same thing. Over and over. In new ways. 📌 Friendly reminder for you Send some love to your content marketers. It's A LOT harder than it looks. Send them some props in Slack. Creatives are sensitive creatures. (Speaking from direct experience here) A quick "Thank you!!" goes a really long way. Especially when we're in the pit of creative despair. Kind words help us climb out. So we can make you more content. Now just book an appointment. I'm also tired of making content. ✌️ Props to the SMM at Charlie Ralph Clinic haha Credit: James Mulvey

This Royal Mail ad still lives rent-free in my mind 🫨 SO, so good! Credit: Elfried Samba

The most important part of your copy? Your headline. If people don’t read it, they’re not going to read your second line either. >> Give a promise >> Spark interest >> Talk directly to the reader >> Tease an outcome >> Show your big idea Make it impossible not to read it.

Copywriting tip: Use numbers contextually. “Arrives in 14 days” → “Delivers in 2 weeks” “Leaves 1% of germs” → “Kills 99% of germs” “Costs 29.99/month” → “Costs less than $1/day” Big numbers for impact, small numbers for emphasis.

Top-tier career wisdom: You should either earn a lot or learn a lot. Although, both would be best. Here are 9 other S-Tier pieces of career advice: 1. Build a personal brand. It shows you can create something from nothing. 2. Overcome self-doubt to build confidence. Believe in your ability. 3. Embrace each role as a learning journey. Strive to acquire new insights. 4. View failure as a stepping stone. They're opportunities for growth. 5. Be proactive in finding solutions. Explore and carve out your own path. 6. Action dispels anxiety. Progress triumphs over excessive rumination. 7. Work both smart and hard. There are no shortcuts in this game called life. 8. Choose the right opportunities wisely. You can't say yes to them all. 9. Networking is crucial to success. Build meaningful connections. But above all: Learn from the very best. They'll teach you more than any degree can. Credit: Thomas Pearce