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WWD featured our latest research findings on the beauty brands at the forefront of culture.

Next Wednesday, join us live for 𝑻𝒉𝒆 𝑹𝒆𝒗𝒆𝒂𝒍: 𝐆𝐞𝐧 𝐙'𝐬 𝐓𝐨𝐩 50 𝐁𝐞𝐚𝐮𝐭𝐲 𝐁𝐫𝐚𝐧𝐝𝐬 𝐢𝐧 𝐐3 2024 💯 We reveal the Top 50 brands in Beauty driving the most popular and consistent online conversation with Gen Z in Q3 of 2024 - what we call Brand Magnetism®. Included in The Reveal: 1. Top 50 Brands Ranking 2. Magnetism Matrix: All brands indexed from Weak to Magnetic 3. Industry Insights & Analytics 4. Methodology, Q&A, and more. Register below: Led by Julia Ramirez and Maria Obando.

Tomorrow at 12pm ET, we're going live to reveal Gen Z's Top 50 Most Magnetic Beauty Brands. Here's a little sneak peek... #50. MANSCAPED #49. Old Spice (Procter & Gamble) #48. Smashbox Cosmetics #47. Cetaphil #46. Neutrogena #45. IT Cosmetics #44. Nivea (Beiersdorf) #43.Clinique #42. Starface World #41. La Roche-Posay USA #40. AQUAPHOR Professional #39-#1: join us live tomorrow 😎

In Q3 of 2024, our team analyzed 1.23 billion engagements on UGC across 50 beauty brands. Findings from this analysis not only show which brands took off with Gen Z, but also how quickly the category is evolving, and just how much online conversation there is in the beauty category, outpacing CPG conversation by a factor of 4x. And Q3 in particular is one of beauty's busiest seasons, with back-to-school fueling a surge in activity from June through August. For more stats on Gen Z's engagement in the beauty industry, join our live stream next Wednesday for the Live Reveal of Gen Z's Top 50 Beauty Brands.

"Ironically for Gen Z, feeling truly ‘connected’ to others online could mean a digital world that is smaller than the one they once set out to create." From grid zero to noplace (fka nospace) to close friends and more, Gen Z is vanishing from social media - while still being chronically online. credits: Julia Ramirez Link to the article in the comments below.

𝔂𝓮𝓱 𝔂𝓮𝓱 𝔂𝓮𝓱 𝔂𝓮𝓱 Feliz aniversario del trabajo Maria Obando 🎉 !! Bad Bunny asked if he could share a few words with you.

It's just another day of fans asking for autographs after our feature in the New York Post. Get your digital copy here: https://lnkd.in/evVjbQhn

When brands try and stay “relevant”, using in-the-moment trends, language, and moments to appear culturally in tune and perhaps even “go viral”, they join what our Director of Strategy calls the Great Brand Soup; 𝘵𝘩𝘦 𝘪𝘯𝘥𝘪𝘴𝘵𝘪𝘯𝘨𝘶𝘪𝘴𝘩𝘢𝘣𝘭𝘦 𝘣𝘭𝘦𝘯𝘥𝘪𝘯𝘨 𝘰𝘧 𝘣𝘳𝘢𝘯𝘥𝘴 𝘢𝘭𝘭 𝘱𝘭𝘢𝘺𝘪𝘯𝘨 𝘰𝘧𝘧 𝘰𝘧 𝘵𝘩𝘦 𝘴𝘢𝘮𝘦 𝘵𝘳𝘦𝘯𝘥𝘴, 𝘭𝘢𝘯𝘨𝘶𝘢𝘨𝘦 𝘢𝘯𝘥 𝘤𝘶𝘭𝘵𝘶𝘳𝘢𝘭 𝘮𝘰𝘮𝘦𝘯𝘵𝘴. What do brands risk in being Relevant? Read more in our latest research here. https://lnkd.in/e_-_eYqz

Is all UGC good UGC? Our latest snapshot on Chipotle's negative streak and Starbucks' declining online presence tells a tale of two brands aiming to hit it big in youth culture, with one major takeaway and an answer to the question: is all UGC good UGC?

In our latest research, we learned that more than 2 in 3 Gen Z’ers are buying either fewer beauty products or being more selective in their beauty purchases. We explore underconsumption-core, beauty de-influencing, and signals pointing to another swing away from influencer culture. Read the full piece below: https://lnkd.in/eD5N_Jhm