Decision Analyst

As we welcome our benevolent new overlords—Generation Z, who are soon to be, if not already, the dominant force in the minds of marketers and employers, don’t you forget about Gen X. We may not be the largest, but don’t underestimate our experience and spending power. Here are some thoughts by Jennifer Murphy: https://lnkd.in/gqbP4nPb #marketingresearch #mrx #consumerinsights

Messaging strategy, like any other strategy, should have a singular focus. If the recipient takes away just one key idea from your message, what should it be? High quality? Sustainably produced? World’s most comfortable pants? Guaranteed fun? Felicia Rogers highlights the importance of focusing the messaging strategy on the brand's core promise. #marketingresearch #brandstrategy #consumerinsights #mrx

In its 2024 Consumer Trends research, Decision Analyst asked respondents about the state of their mental health. Even in the face of economic worries, an upcoming presidential election, foreign wars, global warming, and lingering effects of a devastating pandemic, most consumers report positive mental health. #marketingresearch #mrx #consumerinsights #mentalhealth

If you’ve worked with a full-service consumer insights and consulting firm before, you may already know about all the areas of expertise that go into executing clients’ research initiatives. In case you haven’t, Kelly Sons put together a quick look at the types of teams that support custom research and consulting efforts, and how their unique skill sets might benefit you and your company. https://lnkd.in/gxiHXqXx #marketingresearch #consumerinsights #mrx

Decision Analyst's Monisha Hatfield and Julie Trujillo will speak at the SIR Virtual Research Workshops Summit. Their presentation "A new type of research - Leverage AI-Moderated Research Safely", will be on Oct. 23. We hope to see you there: https://lnkd.in/gvbPrnWd

The Decision Analyst U.S. Economic Index for September 2024 is 107. This is 3 points higher than a year ago (September 2023). The Economic Index has been relatively flat over the past 12 months on average, indicating a slow-growth U.S. economy in coming months (similar to the period of slow growth following the Great Recession). The slower the GDP growth, of course, the greater the risks the U.S. economy could slip into a recession. https://lnkd.in/gtVrg983 #marketingresearch #consumerinsights #mrx #useconomy

Congratulations to Felicia Rogers on her 35-year anniversary at Decision Analyst! Thank you, Felicia for your leadership, creativity, and dedication. #team #teamcelebration #thankyou

Congratulations to John Colias on his 20-year anniversary at Decision Analyst! Thank you, John, for your hard work, analytical expertise, and love of learning. And most importantly, thank you for explaining analytics to non-analytics people in a way everyone can understand. #team #teamcelebration #thankyou

Excited to share that I will be speaking at SIR alongside my colleague Julie Trujillo on AI and research. Looking forward to sharing insights and connecting with industry leaders. Stay tuned for more updates!

The growing number of choices these days for everything from dog food to TV shows to wellness can cause anxiety and decision paralysis. What can brands do to help make purchasing decisions less stressful? Here are some thoughts by Ellen Williams. https://lnkd.in/gkm5xf2v #marketingresearch #mrx #consumerinsights #consumerdecisionmaking