Designalytics

The Designalytics Effectiveness Awards, in partnership with Dieline, are back. Now in our fifth year, we’re once again highlighting the remarkable power of design to drive brand growth. This year, we received so many submissions for impressive redesigns that sparked sales gains. Today, we’re thrilled to announce this year’s grand prize winner….CVS Beauty and their design agency, CBA Design USA! The Beauty 360 brand from CVS had been competing with national brands for years by offering high-quality beauty and personal care products. With this redesign, CVS Beauty made a revolutionary shift—eliminating the Beauty 360 branding altogether and replacing it with the familiar CVS heart, while also communicating product efficacy, premiumness, and inclusivity. Consumers “hearted” the new look, with 74% preferring this version over the previous design, and the sales results bore this out. During the six months following the redesign, sales of CVS Beauty products increased by 20% compared to the same period during the prior year. Stay tuned, as more winners of the Designalytics Effectiveness Awards will be announced soon. In the meantime, congratulations again to CVS Beauty & CBA USA! #designmeetdata #awards #brands #branding #cpg #data #designs #marketingstrategy #redesign #dielineawards #agency #designalyticseffectivenessaward #designcompetition #packaging #designpackaging #thedieline #cpgpackaging #designawards CVS Pharmacy Elainne Roberton Rutger Thiellier Sara Jones Sissy Emmons Hobizal Kay Dorrian Samantha Mahon Monica Grace Malto Heather Corkery Bryan Killiany Jeanne Marie Wengal Robin Kuhn @Capi Seadale Adrianne McGonigle Michael Wier Musab Balbale Erin Condon

Al Fresco, a natural foods brand, recently released a fresh design in collaboration with design agency, Beardwood&Co. The brand kept the green backdrop (transitioning from a pattern of suns to “al fresco” written in large print) but spruced it up with an updated logo, new typefaces and a hierarchy of communication that prioritized key claims such as “100% natural” and “No artificial ingredients." The stamp reading “chicken raised with no antibiotics ever” further solidifies Al Fresco as a great better-for-you option. Consumers were in favor of the new look, with 58% reporting that they preferred to purchase the upgraded packaging, and only 42% opting for its predecessor. One noted that "It's easier to read the ingredients and attributes. I can see at first glance because the lettering is bolder." Amazing work, Al Fresco and Beardwood&Co.! #designmeetdata #packagingdesign #packaging #redesign #analytics #cpg #visualdesign #brand #branding #branddesign #consumerinsights #marketresearch #datadriven #data Kayem Foods, Inc. Julia Beardwood Sarah Williams Ryan Lynch Magdalena Travis Stephanie Primus Courtney Berkery

Rascals, a popular baby care brand, recently gave its packaging a glow-up, which included leaving behind ‘+ Friends’ in its name. In addition to enlarging its new one-word logo, the brand also added a “premium” label above “sensitive wipes.” They also boosted the size and contrast of key product benefits, such as the claims of 0% fragrance and embossed cloth. Consumers approved of the new look: 81% said they preferred to purchase the updated package, while only 19% opted for the old version. One consumer shared their reason for choosing the new design: “It was a bolder looking package. It has much better graphics and they really caught my eye. In a few seconds, you know what the item is.” Way to go, Rascals! #designmeetdata #packagingdesign #packaging #redesign #analytics #cpg #visualdesign #brand #branding #branddesign #consumerinsights #marketresearch #datadriven #data

Have you tried The Game? It’s our daily design quiz that is sure to sharpen your CPG design instincts. With quantitative and qualitative results presented free to those who play, you have nothing to lose (even if you choose the wrong design 😜). Today, our featured redesign is by Cetaphil. Can you guess which package design performed better with consumers? Click the link to play: loom.ly/rLttMzY #designmeetdata #packagingdesign #packaging #redesign #analytics #cpg #visualdesign #brand #branding #branddesign #consumerinsights #marketresearch #datadriven #data #designquiz Galderma

L., a feminine care brand known for its organic cotton products, recently unveiled a refreshed look for its packaging. The new package includes a larger logo, incorporates an overlay of colorful botanical elements, and now lists excluded ingredients in a clear, bulleted format, making it easier to quickly understand product benefits. Consumers approved of the change: 75% said they preferred to purchase the new design, while only 25% favored the old. Here’s what one consumer shared about the updated packaging: “The colors and the layout were better, and the way the information was presented in a bullet list was much easier to process at a glance than the other package.” Big win, L.! #designmeetdata #packagingdesign #packaging #redesign #analytics #cpg #visualdesign #brand #branding #branddesign #consumerinsights #marketresearch #datadriven #data Procter & Gamble This is L. Inc.

Agencies: Have you worked on a killer redesign lately? You may have noticed that we often feature impressive redesigns on social media—and we love to give kudos to the agencies responsible whenever we can (but sometimes we don't know who to credit). Want to get valuable consumer insights on a redesign you’re proud of and potentially see your agency celebrated? Send us before and after images of your launched redesigns using the link below, and we’ll test those designs with consumers for free and add them to our syndicated database. We may feature them on our social channels in the weeks and months to come! Click the link to get started: loom.ly/kesCDo8 #designmeetdata #packagingdesign #packaging #redesign #analytics #cpg #visualdesign #brand #branding #branddesign #consumerinsights #marketresearch #datadriven #data

On this National Pasta Day, we’re highlighting Annie’s recent flavor-forward redesign for its Shells & White Cheddar variety. In the new look, “Shells & White Cheddar” and “made with real cheese” are written in white to increase legibility, and a large teal banner on the bottom of the package draws attention to its cheesier recipe. Consumers overwhelmingly favored the updated design: 87% said they preferred to purchase it, while only 13% chose the previous version. One consumer shared, “I like the white lettering better - it is easier to read. I also like the fact that it mentions that there is more cheese.” Awesome new look, Annie’s! #designmeetdata #packagingdesign #packaging #redesign #analytics #cpg #visualdesign #brand #branding #branddesign #consumerinsights #marketresearch #datadriven #data General Mills

More pumpkin spice, anyone? Great Value has a new look for its popular seasonal cookie mix this year. The storybook-like design incorporates a woodland scene with an owl, pumpkins, autumnal foliage and a stack of four pumpkin spice cookies, now enlarged and centered on the box. The “makes up to 15 cookies” callout is prominently displayed in purple on the package, with some consumers noting this as the reason they favored the new design. Overall, 59% of consumers said they preferred to purchase the updated packaging, while only 41% chose its predecessor. One person shared, “This package looks like Fall in a box. It is easy to locate the flavor of the product and how many cookies I can bake using the mix.” Gourd-geous, Great Value! #designmeetdata #packagingdesign #packaging #redesign #analytics #cpg #visualdesign #brand #branding #branddesign #consumerinsights #marketresearch #datadriven #data Walmart

Have you seen Jolly Rancher’s fresh look? In collaboration with design agency Little Big Brands, the popular candy brand is putting its best fruit forward with its newest visual design system. In addition to updating the logo, the new design strategy emphasizes Jolly Rancher’s iconic candy and fruit flavors. Leaning into Jolly Rancher’s fruitiness resulted in magnifying imagery of both the candy and the fruit flavors, making them a focal point on pack while also delivering increased appetite appeal and brand recognition. All in all, these changes were fruitful: 63% of consumers preferred to purchase the new design, while only 37% chose the old version. One consumer shared their thoughts about the latest look: “These are brighter and happier packages. The photos of the candies are bigger and it is easier to see what the product actually looks like.” That’s pretty sweet, Jolly Rancher! #designmeetdata #packagingdesign #packaging #redesign #analytics #cpg #visualdesign #brand #branding #branddesign #consumerinsights #marketresearch #datadriven #data The Hershey Company Allen Dark Tracy Malkowski Danielle Ford Kelly McManus Richard Palmer

Test your design instincts with The Game! Today, we’re featuring 7Up’s newest redesign, which we tested with over 200 consumers. Can you guess which package design performed better? Take your pick, see if you’re correct, get a chance to review the quantitative and qualitative results for free (but only for a limited time). What are you waiting for? Play now: loom.ly/rLttMzY #designmeetdata #packagingdesign #packaging #redesign #analytics #cpg #visualdesign #brand #branding #branddesign #consumerinsights #marketresearch #datadriven #data #designquiz Dr Pepper Snapple Group