Soulsight

Tomorrow is the Fourth of July and Keystone Light is ready for the festivities. The brand released a limited-edition, patriotically-themed package of its standard lager beer in honor of our U.S. service members. The American flag not only frames the box but also adorns each can. Consumers praised the star-spangled look: 68% preferred to purchase the limited-edition design, while only 32% preferred the original package. One consumer shared, “I like the red, white and blue package with the USO and support for service members. My spouse is a veteran, so this means a lot to us and all who support the military.” Another said, “The packaging is perfect for the upcoming 4th of July. It's very patriotic looking and eye-catching.” A salute to you, Keystone Light! #designmeetdata #packagingdesign #packaging #redesign #analytics #cpg #visualdesign #brand #branding #branddesign #consumerinsights #marketresearch #datadriven #data Molson Coors Beverage Company Soulsight

Our team introduced a new modern illustration style for the Hershey's S'mores 2024 campaign featuring moments that are just plain better when enjoyed together. And because life is more fun when it's spent with family and friends, let's keep it going and s'more more! Thank you to our partners at The Hershey Company for the incredible collaboration, including Kelly McManus, Kyle Webster, Katie DeCapria, Tracy Malkowski and Amy Minderman. And a big shout out to our incredible illustrator Abbey Lossing and her fantastic rep Handsome Frank Illustration Agency. Sharing s'more love for our cross-functional Soulsight team Rietje Becker, Lucia Keller, Locklin McKinnon, Meghan Canfield, Eric Ryan, Amanda Sestak, Caitlin Monoscalco, Bridget Martino, and Hannah Scherer. Y'all nailed it! #soulsight #packagingdesign #smores #campaign #illustration #hersheys #chocolate #client

Our team introduced a new modern illustration style for the Hershey's S'mores 2024 campaign featuring moments that are just plain better when enjoyed together. And because life is more fun when it's spent with family and friends, let's keep it going and s'more more! Thank you to our partners at The Hershey Company for the incredible collaboration, including Kelly McManus, Kyle Webster, Katie DeCapria, Tracy Malkowski and Amy Minderman. And a big shout out to our incredible illustrator Abbey Lossing and her fantastic rep Handsome Frank Illustration Agency. Sharing s'more love for our cross-functional Soulsight team Rietje Becker, Lucia Keller, Locklin McKinnon, Meghan Canfield, Eric Ryan, Amanda Sestak, Caitlin Monoscalco, Bridget Martino, and Hannah Scherer. Y'all nailed it! #soulsight #packagingdesign #smores #campaign #illustration #hersheys #chocolate #client

GoHydrate, an electrolyte water enhancer, recently announced a snazzy refresh of its packaging and overall brand identity. The new brand color (a bold blue) serves as an excellent backdrop for vibrant fruit-flavor imagery and the upgraded logo. Consumers appreciated this striking transformation, with a whopping 84% saying they preferred to purchase the new design and only 16% siding with the old look. Congrats, GoHydrate! #designmeetdata #packagingdesign #packaging #redesign #analytics #cpg #visualdesign #brand #branding #branddesign #consumerinsights #marketresearch #datadriven #data Soulsight

Today’s redesign spotlight is on Ritz Toasted Chips! The iconic cracker brand unveiled a fresh look for this product, and the upgrade had consumers giving it a thumbs up. Ritz utilized a more dynamic design, magnifying the fresh-vegetable imagery and adding a cascade of “falling” chips down the side of the package. Those taste appeal changes, in addition to amplifying the “Toasted Chips” label, caused the scales to tip in favor of the new design: 62% of consumers preferred to purchase the updated package, while only 38% said they preferred the old package. A round of applause for Ritz Toasted Chips! #designmeetdata #packagingdesign #packaging #redesign #analytics #cpg #visualdesign #brand #branding #branddesign #consumerinsights #marketresearch #datadriven #data Mondelēz International Soulsight

BrandOpus, Jones Knowles Ritchie, BrandMe, Coley Porter Bell, and Soulsight. Come get your flowers. You've made the cut. Check out Dieline's best redesigns of Spring 2024! https://lnkd.in/e4mBCJjX