Dieline

LOVE.’s redesign for Back to Nature Foods loses the earthy, folksy look for something a lot bolder and way more playful. The old logo, with its script font and leafy accent, felt too predictable for the category, while the new one leans into chunky #typography inspired by vintage signage. Back To Nature’s new design is a great case study to showcase that just because a product is plant-based doesn’t mean the #packaging has to be boring. Read and see more on The Dieline >>> https://lnkd.in/eX5-NCtc

ERLY’s #packaging, designed by Lotta Nieminen, does just that by leaning into bold #typography and striking color contrasts. The sleek, geometric logo plays with letterforms in a way that feels both structured and playful. The color palette, a mix of deep greens, electric blues, soft pinks, and neon accents, creates a sense of balance between sophistication and joy, something not often seen for skincare as it often takes a more pharmaceutical, simple approach. Read and see more on The Dieline >>> https://lnkd.in/eQaM8q69

Seven Hills Winery’s latest wine from The Rocks District is aptly called “Defiant,” a nod to the unusual and unconventional decision to grow wine in an area filled with rocks with very little visible soil. With a name like Defiant, the wine’s label also had to buck the norms. Seven Hills enlisted brand and #packaging agency Stranger & Stranger to craft an intriguingly delightful—and weird—bottle #design. Read and see more on The Dieline >>> https://lnkd.in/e98sa6q6

Last October, fine print soapy connoisseurs Dr. Bronner's recently unveiled refill stations at five Whole Foods Market locations in California. By abstaining from buying a new bottle, refilling their own vessel will help consumers save up to 13%. Not only can you mix scents (fun, but also potentially weird), but you can also refill any container you want. The refill stations, from Wonderfil, can precisely calculate how much product you dispense in real-time, and similar to filling up your car at the gas station, folks will know how much the refill will cost them as the product fills the bottle. Read and see more on The Dieline >>> https://lnkd.in/eFjMtxPn

A beautiful, well-designed bottle can take you pretty far, but if you can make it an infinite bottle—something made to stand the test of time—you’re on to something. ajen is a sustainable Dutch skincare brand. Local ingredients and botanicals form the basis of their formulations, but the Dutch connection can also be seen on the outside. The #branding and #packaging design are also deeply inspired by its surroundings and Dutch culture, creating a unique skincare line with beauty that feels authentically different from the scores of brands in the same space. Read and see more on The Dieline >>> https://lnkd.in/eDKR-nyd

New stewards Suja Life, a brand of healthier-for-you products, reimagined Slice as a low-sugar, gut-friendly soda, unlike the sugary pop of previous permutations. Nonetheless, Suja decided to stick to a strong nostalgic #design, courtesy of creative agency Zero Studios. Read and see more on The Dieline >>> https://lnkd.in/eDpSUXj6

Fishwife, the tinned fish brand, is nothing if not clever. For Valentine’s Day, the brand released a gift box that includes sardine-shaped chocolate. As if that weren’t cute enough, the chocolates come in a tin identical to the brand’s actual fish #packaging. The outer label of the tin features a bright pink label with the brand’s quickly recognizable #illustrations and #typography. Read and see more on The Dieline >>> https://lnkd.in/enG-3AmM

Fertilizer doesn’t often appear on The Dieline because the #packaging usually feels overly corporate and, well, boring. But Fyneco’s packaging, designed by ONMI Design, perfectly balances functionality and visual appeal. The bold logo immediately establishes trust, while using a clean, modular #design system ensures clarity across the product line. Read and see more on The Dieline >>> https://lnkd.in/e9hE7wKc

Weilà!’s #packaging, designed by Vladyslav Koval, highlights the playfulness of its Italian roots with bold, hand-drawn #graphics. The typography features a chunky font that seamlessly integrates with the cheerful visuals. Bright, contrasting colors are paired with whimsical hand shapes, creating a look that continues the liveliness of the brand. The lids include smiley face graphics and the phrase “Best Enjoyed With a Friend,” further emphasizing connection and shared joy that’s at the heart of the brand. Read and see more on The Dieline >>> https://lnkd.in/eFJqumfJ

For 2025, Pinterest highlighted plenty of trends, including a Rococo Revival inspired by the Late Baroque period that was both opulent and ultra-feminine. There’s also the “Fisherman Aesthetic,” which Pinterest says will deliver cable knit sweaters, sardine tattoos, and stripes on everything. Interestingly, the platform expanded its #trendreport by introducing The Pinterest Palette, which first launched in 2024. We didn’t hear much about the color report last year, but now we're seeing it pop up more and more due to the speed of #trend cycles picking up even more since then. We had the opportunity to ask Xanthe Wells, VP of Global Creative at Pinterest, a few questions about the report. Read and see more on The Dieline >>> https://lnkd.in/ekeDJhDt