DiGennaro Communications

Our visionary leader Samantha DiGennaro shares important insights about #misinformation in an election year. #AWNewYork24

As the curtain falls on #AWNewYork24, #TeamDGC comes away with a wealth of knowledge and a renewed sense of excitement for the future of marketing. Some key takeaways from the week: Spotify Advertising's session with #CamilaCabello and #RachelLindsay unpacked a wealth of #GenZ trends, revealing that 71% of Gen Zers see Spotify as the antidote to doom-scrolling. And Uber’s Jess Shuraleff emphasized the importance of ease, convenience and personalization for Gen Z. Dorothy Ann Advincula of Uber took to the stage to discuss AI’s role in revolutionizing ad performance measurement. Havas’ Mike Bregman spoke about how AI is helping unlock the future of data-driven marketing. Jinu Peyeti from Albertsons Media Collective stressed the importance of incrementality in media measurement. A panel hosted by Digitas North America addressed the critical role of measurement and real-time connected intelligence. Carrie Sweeney of Pinterest Business unpacked full funnel strategies for retail media. Infillion’s Laurel Rossi questioned a group of ad leaders—from brands to holding company agencies to independent shops—where their needs are and are not being met. Nicole Sitar Jones of Kantar had a simple tip for marketers: Be meaningful, different and salient. Karen Benson of Deutsch NY stressed the importance of finding out how people really feel about brands and using that insight to deliver the best creative. Chime’s session explored targeting in a cookie-complex world, advising marketers to blend old-school contextual methods with new AI-driven approaches, make an impact in just 6 seconds, and be mindful of frequency to avoid audience fatigue. Integral Ad Science hosted an important panel with IPG Mediabrands and Axios on brand safety and misinformation—a topic of urgency as we approach Election Day. Ross Martin from Known emphasized the need for more predictive and precise tools to ensure that ad investments yield results.   Alex Banks from System One emphasized how long-term brand-building efforts naturally support short-term objectives, highlighting the need for a balanced approach. The ADVERTISING Club of New York’s annual #BraveBrands luncheon honored campaigns that took risks and embraced bold ideas, including standout work from Rethink who received the award on stage from Outbrain. MNTN made a splash by putting its slogan “MNTN IYKYK” on attendee lanyards. As we look back on #AWNewYork24, it’s clear the future of advertising lies at the intersection of AI, data and cultural insights. The challenge for marketers is to stay agile, embracing the latest tech and strategies while staying keenly aware of consumers’ choices and concerns. What were your takeaways from the week? Let's keep the conversation going in the comments. #AdvertisingWeek #Marketing #DigitalAdvertising #Advertising #AI

Day 3 of #AWNewYork24 was absolutely electric, with the insights flowing like coffee at the networking breaks. #TeamDGC caught Uber’s Dorothy Ann Advincula's session at the ADWEEK House, which was nothing short of mind-blowing. Advincula dived deep into how AI is revolutionizing ad performance measurement. It's not just about crunching numbers anymore. AI is making data accessible and downright inspiring for brands. This gem of Dorothy’s stuck with us: “AI is like starting a relationship. If you’re afraid, take time to get to know it, like a first date.” She emphasized the importance of establishing a solid foundation, using our human smarts alongside AI’s pattern recognition, and not being afraid to question the results. It's all about the human element when it comes to making the most of the opportunity of AI. Spotify Advertising’s session with singer-songwriter #CamilaCabello and media personality #RachelLindsay was an absolute treat. The pair unpacked all the latest trends in #GenZ culture, filling our notepads with insights. For example: Did you know that 71% of Gen Zers see Spotify as the ultimate antidote to doom-scrolling? Now that’s one powerful stat. Camila's candid comment about never deleting Spotify from her home screen also really hit home—standing as a testament to how deeply music and podcasts are woven into the fabric of Gen Z life. Kantar took the stage with Ryan Brendle of Reddit and Kerry Flynn of Axios moderating. Ryan urged marketers to look at ads that drive the best incrementality and keep those campaigns going on repeat. He also said to use a brand tracker across campaigns to succeed across platforms. Nicole Sitar Jones of Kantar shared a very brief best practice tip for marketers - Be meaningful, different and salient. The intersection of AI, data and cultural insights explored during today’s sessions is something that’s sure to shape the future of advertising in ways we are only beginning to imagine. And we at DiGennaro Communications can’t wait to put these learnings into action. What were your biggest takeaways from Day 3? Let's keep the conversation going in the comments! 👇 #Marketing #Advertising #Brands #Tech #AdTech

👏 Congratulations are in order! We had the pleasure of kicking off this week at the AD Club of NY annual #BraveBrands lunch, DiGennaro Communications client Rethink was honored for two standout campaigns. Chosen by the The International ANDY Awards jury and presented on stage by Outbrain, the Coors “Lights Out” and Kraft Heinz “Ketchup Fraud” campaigns were recognized for pushing creative boundaries and embracing bold, risk-taking ideas. Congratulations to all the incredible agency and brand duos taking home a Brave Brand award: • David Miami and Android • Wieden + Kennedy and McDonalds • McCann and Chick-fil-A • Deutsch LA and Taco Bell • Ogilvy PR and CeraVe • Gut and Doordash • FCB and Michelob Ultra  • Ogilvy and Dove • Impact BBDO and AnNahar • McCann and Mastercard • MRM and NotCo A special shoutout to Laurel Rossi and her team at Infillion for partnering with The AD Club of NY to sponsor this important industry event.   #advertising #marketing #AWNewYork24

Day 2 of #AWNY24 was a whirlwind of insights and intelligence, with #TeamDGC on the ground taking it all in. Some highlights:   Infillion Laurel Rossi asked a group of advertising leaders (from brands to holding company agencies to independent shops) the question of where their needs are and aren’t being met. Albertsons Media Collective Jinu Peyeti Pereyti stressed the importance of incrementality in media measurement: “When you measure incrementality—which should be everybody's ground truth—that is the true impact of the media.” Jinu emphasized that testing and measuring incrementality across all media will help advertisers understand what works.   At the Variety Studio interview, Ashan Khan Kahn from Uber detailed how the brand is leveraging its unique dataset to drive innovative ad strategies. Uber averaged 3,000 trips per show during Taylor Swift’s tour. Such data is gold for brands. Uber is also expanding its ad experience with #JourneyAds, driving users to #UberEats. A case study with The Coca-Cola Company-Cola for the 2023 Women’s World Cup resulted in a +20% new customer redemption rate.   Digitas North America’ panel with speakers from InMarket, Applebee's Neighborhood Grill + Bar’s, Walgreens and TikTok addressed the critical role of measurement and real-time connected intelligence. Bottom line: Sales are the hottest KPI, underscoring the importance of understanding the path to purchase. The session also explored the evolving nature of creator content and increasingly complex challenges of digital marketing.   Chime’s session explored navigating targeting in a cookie-complex world. Key takeaways: -Blend old-school contextual methods with new AI-driven approaches -Remember: You have just 6 seconds to make an impact -Be mindful of frequency to avoid turning off your audience   Integral Ad Science hosted a panel with IPG Mediabrands and Axios hosted about brand safety and misinformation—a topic of major importance in the runup to Election Day—featuring IPG’s David Byrne and Lisa Utzschneider   A session featuring Uber, Campari Group and Galderma unpacked insights into engaging Gen Z. We learned: -40% of Gen Z users are on Uber, whose Jess Shuraleff emphasized how Gen Z’s trust in the brand allows for powerful ad moments. -First generation born with internet and video at its fingertips. -Gen Z responds well to authenticity. Example: Galderma’s @Cetaphil scored big using real people in campaigns.   MNTN made a splash putting its slogan “MNTN IYKYK” on attendee lanyards.   As we move into the final 2 days of #AWNY24, we bring a deeper understanding that marketers need to stay agile—embracing the latest tech and strategies—while remaining keenly aware of consumer choices and concerns. What are your takeaways? We want to hear from you in the comments!   #Advertising #DigitalMarketing #MediaMeasurement #GenZ #BrandSafety #DataDrivenMarketing #AdTech

What an incredible kickoff to #AWNewYork24! The energy was palpable on Day One as industry leaders gathered to share insights on how brands can connect more effectively with consumers in this fast-paced digital world. Megan Ramm from Uber for Business stressed the importance of ease and convenience for #GenZ, with an emphasis on personalization and speed. Cameron Miille from Publicis Groupe / Integral Ad Science spoke to the role of #programmatic technology in enhancing transparency within the TV advertising ecosystem. Ross Martin from Known discussed the need for more predictive and precise tools to ensure that ad investments yield results. Deutsch NY's Karen Benson said, “It’s so interesting how you can find out how people actually feel about brands, and bring it to life through your insights from a creative standpoint and make that a very distinct brand asset.” In another, thought-provoking panel, Alex Banks from System One spoke of how brand building and performance marketing should work in harmony. He reinforced that long-term brand-building efforts will naturally support short-term objectives. Today’s insightful, wall-to-wall programming was a powerful reminder of the importance of data-driven strategies, authenticity, and strategic partnerships in the marketing world. We can’t wait to see what the rest of the week holds! #AdvertisingWeekNY #BrandStrategy #ConsumerEngagement #AdTech #Innovation #MarketingInsights

We can hardly wait for Advertising Week NY! Next week DiGennaro Communications will be there in full force – catching up with our clients and immersing ourselves in four days of deep insights and one-of-a-kind experiences. In an era of infinite media choices, DiGennaro Communications clients are on stage discussing how advertisers can navigate this complex landscape while safeguarding and elevating their brands. Are you feeling the excitement too? The future of advertising is unfolding, and we're thrilled to be part of the conversation. Let’s connect! #AWNewYork24 #advertising #marketing

Last week, Biddeo Spain's CCMO and CEO, Diego Rayon Rico and Carlos Molina, traveled to New York to discuss strategies and next steps with the Biddeo USA team. 🤩 They also had the chance to meet in person with our PR agency, DiGennaro Communications , which handles our communication strategy in North America, and held several other meetings alongside our USA CEO, Adam Kline. We're excited about the new bridges we've built and what will hopefully emerge from them. Stay tuned for what’s coming next! 🙌 #Biddeo #poweredbykimia

"Authenticity is not a negotiable factor. Consumers can tell the difference and understand what's fake," said Carlos Santiago at TV Week Events' Hispanic Television Summit last week.   Santiago, Co-Founder, Association of National Advertisers' ANA AIMM and Co-Architect, The Cultural Inclusion Accelerator™ and Stacie M. de Armas, Senior Vice President, Inclusive Insights, Intelligence & Innovation, Nielsen lead an important session around cultural relevance at the Hispanic Television Summit. As we celebrate Hispanic Heritage Month, this conversation couldn't be timelier. Cultural authenticity is transforming Hispanic viewership, and brands have a unique opportunity to genuinely connect by reflecting these realities in their messaging to optimize ads’ impact. They broke down the direct link between representation, authenticity, and ad effectiveness, making it clear that advertisers must go beyond surface-level portrayals. Today's consumers expect—and deserve—to see themselves authentically reflected in the content they engage with. Authentic cultural representation isn't just ethical—it's necessary AND effective for marketers to implement and be mindful of today and always. #SeeALL #InclusiveGrowth #CulturalRelevance #HispanicHeritageMonth

#TeamDGC is racing into September and welcoming back our colleagues to the city. It is always a pleasure when we get to connect with our clients face to face. This week, we joined Biddeo.io for a sunset rooftop happy hour in the heart of midtown! We’re excited to be part of Biddeo’s journey with US CEO Adam Kline and his leadership team from Spain (Carlos Molina, and Diego Rayon Rico). More on Biddeo’s recently launched US offerings #videoadvertising #digitalmarketing #agencylife here: https://lnkd.in/epQcd_Hr