Diray Media

We’re back with another #QuestionOfTheWeek! This time, Brendan McArdle, our Digital Media Buyer, dives into: “How does TV advertising complement digital marketing efforts?” 📲📺 Brendan’s got the stats to show how combining TV and digital boosts brand recall by 57% and makes digital ads 40% more effective, creating a seamless experience that keeps audiences engaged across screens!   Have a question you’re curious about? Send it our way, and you might just see it featured here next week! #AskUsAnything #MarketingSynergy #TVandDigital

📺 In today’s fragmented media landscape, marketers have more options than ever to reach potential customers. Yet, TV advertising continues to lead in driving brand engagement, interest, intent, and conversion. First-time TV advertisers are seeing immediate, powerful results—especially at the crucial mid-funnel stage, where interest turns into action and consumers become loyal customers. 🚀✨ From small businesses to DTC brands, TV campaigns spark major increases in website traffic and brand searches, proving that professionally produced long-form video fuels engagement and growth at every level! 🔥📈 #TVAdvertising #BrandGrowth

Our team had the opportunity to attend NewsNation’s live taping of the Chris Cuomo Town Hall Special, featuring big names like Bill O'Reilly, Stephen A. Smith, Mark Cuban, Sarah Palin, Robert F. Kennedy Jr., and Geraldo Rivera. It was great going behind the scenes, catching up with colleagues from NewsNation, and connecting with key industry figures. With all eyes on the news as the election approaches, it’s events like these that bring a prime opportunity to get our clients’ commercials seen on a large scale!

TV isn’t just for watching anymore—it’s for shopping, too! 📺💸 With 62% of consumers discovering new brands through TV, shoppable media is transforming screens into retail powerhouses. Get ready to turn influence into impact! Ready to reach your audience where it matters? Let’s talk total video strategy at Diray Media!

📺 Why is Linear TV still a must-have in your marketing mix? 💡 At Diray Media, we're uncovering the unique power of linear TV—from broad reach and live viewership 📊 to unbeatable trust and credibility 💯. Discover how blending TV with digital can amplify your brand’s impact across every screen! 🔍💥 👉 Ready to boost your strategy? Read on for insights you won’t want to miss! #MarketingStrategy #TVAdvertising #DirayMedia

Boost Your Holiday Sales: Leverage CTV to Reach Ready-to-Buy Shoppers with Diray Media Discover how Connected TV ads packed with discounts and deals could be the game-changer for your holiday sales strategy this year. 🎯📺💰

Even though it’s spooky season, it doesn’t have to be scary with Diray Media as your partner! 🎃👻 How’s your Q4 campaign planning going? Whether you're fully prepped or still brewing up some ideas, we want to know! Take our Halloween poll and see how your strategy stacks up. Let’s make sure your campaign is more treats, less tricks this season! 🍬📊 #Q4Marketing #HalloweenPoll #NoTricksAllTreats

🚀 Did you know CTV can improve paid search conversions by 138%? Here’s how: CTV targets your audience with precision, creating a seamless brand experience across multiple screens. When viewers see your ad on their favorite streaming platforms, they’re more likely to search for your product and convert. 📈 At Diray Media, we integrate CTV into your overall marketing strategy, combining the power of TV with digital tactics to drive real results. Our data-driven approach ensures your ads reach the right audience at the right time, maximizing your conversions and ROI. Ready to see the impact? Let’s talk! 💡📺 #CTV #PaidSearch #DirayMedia #PerformanceBoost

Pink out, because we care! 💕 Today, our team is rocking pink to raise awareness for Breast Cancer and support the incredible Breast Cancer Alliance, a powerhouse right in our Greenwich backyard. We’re coming together all month long to raise funds and make an impact! As a Women-Owned business, this cause is extra close to our hearts, and we’re proud to do our part in the fight. 🎀💪 #ThinkPink #BreastCancerAwareness #DirayCares #WomenSupportingWomen #TeamInPink #LocalImpact

Day 1 of Advertising Week was a blast! 🙌 We soaked up so much knowledge and met some incredible people with innovative ideas. One thing’s for sure—the industry is evolving at lightning speed, and there's always something new to learn. That's why we’re committed to staying ahead of the curve and keeping our clients informed and empowered to make the best decisions for their brands. Looking forward to another day of inspiration and growth! 💡✨ #AdvertisingWeek #KeepLearning #StayAhead