Directive reposted this
CEO @ Directive - The Global Leader In SaaS Marketing | Coaching Agency Owners to Success | Family Man & Avid Angler
In only 3 years, we increased client goal attainment by 92% after making one simple change: We set a NSM (North Star Metric) for every account + integrated it’s visibility into the entire company. What does this mean for our SaaS company clients? It means that every single client’s results (startup to enterprise) are reviewed by the CEO to the specialist every single month. What does this mean for an agency? It means you have real visibility into your agencies ability to deliver on its brands promise. No ruinous empathy. No ignorance is bliss. No blind belief. Every Director, Associate Director, Account Director, Strategist, and Specialist, are on a public leaderboard (organized by overall and by business unit). Each performance review is based on client goal attainment. Top performers are rewarded and lower performers can quickly be supported and developed. You might be reading this and be thinking, “Damn, that sounds intense.” I would agree. The reality is that every time Directive is hired we are expected to get results that have never been accomplished at that organization and the last agency failed at attaining. It takes a competitive culture to accomplish the never been done before. It takes a competitive culture to consistently deliver in the performance marketing space. The most competitive consultants are the ones that are always consuming content, applying their findings, and refining their POV.