MadKudu

MadKudu

Software Development

Mountain View, CA 6,082 followers

Translate Buyer Signals Into Actions To Generate More Pipeline

About us

MadKudu translates data into actions for your sellers. #1 Leverage AI scoring to give sellers the right accounts AND leads to engage with. Ditch the point-based scoring model and give sellers scores that they actually trust. #2 Turn every rep into your best seller with signal-based playbooks.Your prospects deserve more than generic sequences. MadKudu makes it easy for sellers to engage directly from the tools they use every day.

Industry
Software Development
Company size
11-50 employees
Headquarters
Mountain View, CA
Type
Privately Held
Founded
2014
Specialties
SaaS, Lead Scoring, Marketing Operations, Marketing Automation, product-led growth, PLG, Revenue Automation Intelligence, ABM, AI, Sales Copilot, Sales AI, and Augmented SDR

Products

Locations

Employees at MadKudu

Updates

  • View organization page for MadKudu, graphic

    6,082 followers

    See you this Friday at 11 AM EST! Oyster® will show us how they use the Clay MadKudu integration to score their buyers. Link to register in the comments👇

    View organization page for Clay, graphic

    42,941 followers

    [Reposting with edit to the time! (11AM EST)] Discover how Oyster®, the global HR platform, leverages MadKudu's predictive analytics and Clay's automations to supercharge its B2B sales process. Featured Speakers: 💡 Petra H. - GTM Ops Manager, Oyster 💡 Sam Levan - Co-Founder & CEO, MadKudu 💡 Patrick Spychalski - Clay Expert & Co-Founder, Kiln (a leading Claygency) We'll cover: 🟢 How Oyster utilizes intent signals to drive targeted workflows 🟢 MadKudu's immediate scoring system for real-time lead qualification 🟢 Clay's role in enriching and refining MadKudu's sales intelligence alerts 🟢 Practical insights on integrating these tools for maximum sales impact Perfect for B2B sales leaders, marketing strategists, and revenue operations professionals looking to optimize their sales funnel. This Friday August 30th at 11AM EST | Register in the link below! 🔗 ⬇️

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  • View organization page for MadKudu, graphic

    6,082 followers

    This tutorial on the Clay | MadKudu integration is a great example of how to improve the quality of your leads and achieve your GTM goals.

    View profile for Patrick Spychalski, graphic

    Co-Founder @ The Kiln | A Clay Agency

    This new Clay integration will fundamentally change the way we score leads. The new MadKudu collab with Clay taps an advanced leads scoring tech that allows you to score leads at scale, but in a more effective fashion that increases conversion rates more than how it was traditionally done. The old way to score leads (as I'm sure most of you know), was defined by determining the data points you want to score by, then assigning scores to each interval of that data point (for example, company size being 10-20, 20-30, etc and assigning a score for each one). The hard part here was weighting the scores- you never knew if your lead scoring mechanisms were actually working because the scores you assigned them were arbitrary. The new way is using AI to determine whether a prospect fits ICP by taking a more all-encompassing approach. Madkudu does this by looking at residual data points associated with each lead and creating what is likely a better scoring system than you would have done manually. Clay's new integration allows this to be applied at scale- however, it's worth noting that using Clay's API key will probably not do the trick. If you're going to use this integration, I highly recommend making a Madkudu account and creating your own ICP instead of the default one Clay uses. Hope this is helpful! Definitely interested in hearing anybody's thoughts on this if they've tried it.

  • MadKudu reposted this

    View profile for Sam Levan, graphic

    Everyone talks about Signal-Based Selling. But, does it really work? I just saw that the team at GTM Partners released an ROI study on MadKudu and that it was featured as the ROI study of the week. It's neat! For example, Autodesk shared that they generated 57% more revenue with 46% fewer leads (kudos to Rachel Christopher and her team 🔥). Here is the full study: https://lnkd.in/ejMd3n_A I am excited to see what other GTM teams can do with MadKudu, and with Signal-Based Selling in general.

    MadKudu ROI Study

    MadKudu ROI Study

    hub.gtmpartners.com

  • MadKudu reposted this

    View organization page for Gong, graphic

    265,238 followers

    PARTNERING WITH THE BEST IN THE BIZ To bring you your favorite tools, all in one place. We're excited to share an exciting collection of partner integrations that bring the value of our partners directly into Gong. This group of integrations is embedded directly into your Gong Engage dashboard - So you can easily access the most critical information in your tech stack all in one place. (Without flipping between screens.) Ready to save time and drive productivity to close more deals, faster? Check it out at the Gong Collective: integrations.gong.io 6sense, LinkedIn, Highspot, MadKudu, Klue, Hippo Video, Sendoso, Crossbeam

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  • MadKudu reposted this

    View organization page for Sendoso, graphic

    46,191 followers

    Unlock the full potential of seller-based account signals with our upcoming webinar, "Enhancing Sales Strategies with Seller-Based Account Signals" featuring: 🎤 Sam Levan, Co-Founder & CEO at MadKudu 🎤 Patrick Spychalski, Implementation Specialist at Clay 🎤 & our very own Junior Lartey! This webinar is designed for sales pros seeking to optimize their strategies through advanced signal-based insights, this session will cover the latest techniques and tools for leveraging in-person event signals to drive personalized engagement and measurable success. What you'll learn: 👉 How to effectively identify and interpret signals from in-person events to uncover valuable insights about your prospects and customers. 👉 Innovative strategies for tailoring your sales outreach efforts using insights gained from event signals to enhance engagement and conversion rates. 👉 The latest tools and techniques for engaging with your audience in real-time and implementing creative follow-up strategies that leave a lasting impression. 👉 The importance of data privacy and learn how to ensure your event signal collection and usage practices comply with current regulations. 👉 Insights into the best practices for tracking and measuring the ROI of your event-based strategies and their impact on overall revenue. Register to join us on June 20th here: bit.ly/4ewSnf4 🎉 #webinar #sales

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  • MadKudu reposted this

    View profile for Sam Levan, graphic

    I'm thrilled to share that MadKudu is joining the "GTM is Better Together" initiative alongside ZoomInfo , Demandbase , Clari , G2 , Totango , ON24 , Vidyard , and TechnologyAdvice. What's this all about? Too often, the tech stack works against us, not, for us. So... Sangram Vajre  and the GTM Partners team have rallied nine of the top GTM providers to offer an awesome program: 🎤 Executive Summits 4 in-person summits in Atlanta, Boston, New York City, and San Francisco.       📈 Research and benchmarks A unique GTM is Better Together Benchmark Report. It will launch at INBOUND this September      🧑🏫 Virtual events A series of virtual events designed to see how GTM execs have found success with integrated use cases and GTM plays, leveraging their full stack.    56% of companies missed their revenue goals last year (source: GTM Partners). At Madkudu, we've been obsessed with giving sellers the signals and recommended actions that they can trust because the future of GTM depends on it. I am excited to think bigger and work with partners + customers to make generating pipeline easier, focusing on teams, tech, and trust. The program is invite-only, so hit me up if you'd like a referral (comment or DM). Here is also the link to the waitlist https://lnkd.in/eQcUkJca I cannot wait to share more!

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  • View organization page for MadKudu, graphic

    6,082 followers

    We're thrilled to announce another new feature that's going to help sales teams prospect more effectively! ✨ Contact Discovery ✨ To generate pipeline and momentum, sellers need to multi-thread with multiple stakeholders. Why don’t sellers do this all the time? Our customers have told us that it’s too complicated today: too many tools, too many manual steps. Sellers ends up wasting lots of time doing data work instead of selling. Or they just don’t do it. Contact discovery make multi-threading into target accounts very easy: ❇ MadKudu integrates directly with contact databases like Apollo and ZoomInfo ❇ Our AI identifies the best contacts to engage with based on your past opportunities ❇ Sellers can add those contacts to Salesforce or your sequencing tool in 1 click Check out our post to learn more!

    Unlock Multi-Threading Power: Boost Seller Productivity with Our Contact Discovery Feature

    Unlock Multi-Threading Power: Boost Seller Productivity with Our Contact Discovery Feature

    madkudu.com

  • View organization page for MadKudu, graphic

    6,082 followers

    "At Outreach, we believe in the power of human connection in sales. There's a lot of AI noise in the market, but when used correctly, it can unlock seller productivity.” - Manny Medina, CEO, Outreach At MadKudu we’re very aligned that sellers should be using AI to enhance, rather than replace the human elements of sales. And it’s why we’re so excited to announce the MadKudu <> Outreach integration today 🎉! Now sellers are able to do the following, all directly in the Outreach platform: ✅ Activate signal based selling with the insights you need to talk to buyers ✅ Personalize outreach based on 1st party (web visits, product usage, etc.), 2nd party (Slack conversations, social posts), and 3rd party (e.g., job openings, etc.) signals ✅ Find the right people to connect with, even if they’re not currently in your CRM Helping sellers focus less on tedious tasks, and more on building the relationships that win deals. Check out the link in comments to learn more👇

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Funding

MadKudu 5 total rounds

Last Round

Series A

US$ 18.0M

See more info on crunchbase