Directive

DID YOU KNOW "A brand is the sum of thousands of touchpoints, and there’s no room for mediocrity/anything less than 100%." Our ears perk up whenever Mike Farnham chimes in on the threats to the B2B SaaS marketing landscape. Fear and hypocrisy might not be the immediate threats marketers think of when it comes to their day-to-day. But when you consider how blind adherence to “best practices” and an overwhelming yearning for attribution prevent creativity and innovation, the threats become all too real. TL;DR - Pushing past the fear and hypocrisy that stifles B2B SaaS marketers is necessary. And we have the worksheets and answers. (BONUS: there's a free worksheet here. Not like we were going to charge for it in the first place, but yeah. Still free!) https://lnkd.in/gH__xXa7

“It’s impossible for sales and marketing to agree on anything.” Au contraire! Have you heard of Hubspot’s Sales Hub? Bravo, if so. You get it. If not, it’s time… especially if you’re beating your head against the wall looking for some semblance of collaboration between your Sales and Marketing teams. “HubSpot's Sales Hub is basically a sales team's secret weapon; super easy to use and a one-stop-shop for managing prospects, deals, and outreach. Plus it gets Marketing and Sales to work together. And you know how important that is.” -Kristina Brown, Director of Marketing Operations Everything you need to know about the hub is in the latest B2B Blueprint featuring Kristina. Link to episode in comments.

It's been a week since returning from the 6sense Empowered CMO event and my energy hasn't diminished. This is the first year that Directive sponsored this event and it was incredible. Here's just a few reasons it was one of the best-run events I've experienced: 🌟 Purposeful attendee list. These are some of the most powerful, influential leaders in marketing and the event was both intimate in size yet simultaneously diverse. 🗣 Powerful, interactive sessions. We've all been to events and conferences where you're in a dark room with people zoning out and multitasking on laptops. That doesn't happen here. Speakers were a blend of aspirational, practical, and timely in their topics and everyone in the room felt involved in the discussions. 💅 Surprise and delight was next level. The personalization, thoughtfulness and creativity of the little touches goes a long way. All the "swag" was either consumable or something truly special, not just another tote bag for a landfill. 🥇 Best moderator, hands down in Taylor Buonocore-Guthrie who brought the interactivity and connections to a new height. "Intentional" was the name of the game here. I'll leave this post with a few quotes. Matching tattoos anyone? "You gotta wanna" "What's your good different" "Pissed, pause, pivot"

There's a secret to seeing better ROI with Meta... 🤫 And we've got the tell-all in the latest B2B Blueprint! Here's the deal: 👇 - B2B companies must embrace Meta to surpass KPIs - Meta allows for killer ads and effective MOFU strategies - Meta’s massive audience can (and will) supercharge your sales funnel Look, if you're interested in low-cost tactics to retarget and re-engage your audience, it's time to try Meta. Everything you need to know is in this episode. (Link in comments.)

Shoutout to Nathan Smith, Directive's Player of the Week! Nathan's passion for SEO and proactive approach has impressed our team and clients from day one. His keen attention to detail, problem-solving skills, and willingness to lend a hand elevate our work. We're lucky to have Nathan driving our success and inspiring us all. Keep up the amazing work, Nathan!

Don't sleep on financial modeling. It could mean the difference between hitting your growth goals or not. LTV:CAC financial modeling evaluates your spend and guides budget allocation towards high-performing campaigns and channels. This helps you report accurate financial results, forecast effectively, and achieve growth targets. Which is great since we know the bosses are (enthusiastically) waiting for those results! 🫠 By understanding customer lifetime value and acquisition costs, you can optimize strategies and drive success in your marketing and sales efforts. Want to learn more about LTV:CAC? Check out our website for more deets: https://bit.ly/3WndtnY

Meet Christopher Diaz, Directive's Player of the Week! Chris, you've shown shown incredible dedication since day 1. Your positivity, willingness to learn, and proactive approach make you an essential part of our team. We appreciate your optimism and eagerness to help out wherever you're needed. Keep shining, Chris!

What happens in Toronto, stays in Toronto (but I'm also posting here because our CEO said we needed to post something about our trip to Toronto last week)! It's hard to believe that we were just co-hosting a dinner with Chili Piper and a few of the best marketing minds in Toronto. Good times. We may be in your city soon, so stay tuned for more details. Enjoy some of the sights and sounds from dinner, as well as some BTS footage from our on-location shoot.

"Keyword research isn't still a thing." Don't let Directive's SEO expert Justin Tagieff hear you say that. Keywords, especially saas keywords, need the *most* attention. "But, why?" **deep inhale** The right keyword strategy: - Improves visibility and conversion rates - Helps engage customers at each stage of their purchase journey - Can increase targeted conversion potential - And a bunch of other things Justin gives you the goods (plus looks good doing it) in this weeks' B2B Blueprint. (link in comments)

Facing challenges with ineffective agencies? Directive's proven Customer Generation approach integrates SEO, Paid Media, Design, Rev Ops, Video, and Strategy to drive growth and retention. With over $1 billion in revenue generated, we will help you achieve consistent growth by: Leveraging first-party data Creating accurate financial models Testing innovative ideas Developing creative that resonates Partner with us -- watch your leads and revenue soar.