Distractive

👀 Take a peak behind the scenes of building the new Polkadot website! Rome wasn't built in a day and neither was Polkadot.com, a site for one of the largest projects in Web3. 🧠 Learn about the work that went into it in this blog ⬇️ https://lnkd.in/emNkR3YV

Introducing the new Polkadot website! 🎉 After months of focus and hard work, Distractive is pleased to finally introduce the next 'home base' for the Polkadot Community 🙌 Apart from that new car smell, Polkadot.com has been reinvented with simplified, approachable messaging, new branding + design, and a smoother UX. And it doesn't stop there. The wheels are already in motion for many planned improvements over the next few months. ❤️ Shoutout to the community! A huge thank you to the entire Polkadot ecosystem for the collaborative effort and for helping drive this over the finish line. 💬 Feedback? Suggestions? Fill out this form with your thoughts! https://lnkd.in/e678_jpj

Catch up with Distractive leaders Katie Butler & Nate H. on the first-ever session of The Decentralized Mic 🎙️✨ Hear about the exciting stuff Distractive has done and what's in the works for Polkadot marketing in 2024! See more ⬇️ https://lnkd.in/eavk8AGu

It's official! The Polkadot Ecosystem Resource Center is ⚡️ live with new features and resources for meeting your marketing goals! Are you promoting an ecosystem project or aiming to market Polkadot itself? Then the resource center is for you 🫵 https://lnkd.in/eKzkzjQb Packed with essential branding assets, co-marketing resources, event planning guides, and so much more, this repository is designed to continuously evolve to meet the needs of every contributor across the eco. Learn more about what's available today and what to look forward to in the future. 💡 Have a suggestion? Get in touch via the Distractive site.

New messaging. New challenges. No problem. Five months in, Distractive continues to work towards its mission to create a unique story and message that resonates and showcases how Polkadot stands out among the rest. With Polkadot 2.0 in mind, we began work on crafting a new message for Polkadot’s next chapter and creating a resource for other marketing contributors to adopt, share, and remix. Divide and conquer → we strategically split this process into 4 stages, through which we were able to develop and deliver a whole new concept: 🔎 Research 🧪 Onsite Testing 👥 Feedback & Townhalls 🏗️ Implement After extensive work, community feedback, and internal brainstorming sessions (and lots of coffee) we arrived at a concept and three main pillars on which it is built: ❝ Polkadot is the powerful, secure core of Web3 ❞ More than just messaging. Together we’re enabling teams to unify their advertising and promotions around a consistent message and elevate the Polkadot brand as a cohesive, unified entity, rather than a collection of disparate marketing efforts. 📖 Read the blog to learn more about the new concept, including tailored messaging for different audiences, and the production process. https://lnkd.in/efDFxssT

It's been a month since starting work on Polkadot marketing & Distractive hit the ground running! That includes developing fresh messaging + a new website, staffing up, bringing Polkadot to ETHDenver, & more!✨ Last week, Distractive helped to organize Polkadot at ETHDenver where 30 ecosystem teams came together at the booth, spoke at a Mini-Summit, & collaborated to drive thousands of ETHDenver closing party attendees! Fast-forward to now ⏩ Distractive is focused on building messaging, in collaboration with other contributors, that strikes a balance of technical differentiators and benefits in a way that everyone can understand. New campaigns are also in the works! The first of which is a series, called "Chain Reactions", leveraging ongoing narratives in crypto to explore what Polkadot and its ecosystem have to offer via videos, threads, & infographics over a structured period per theme. 👤 From 6 to 16, the team has also nearly tripled in size as we continue to welcome new pros into the fold. And we're still hiring! 👉 For more details, updates, or a look ahead at what to expect from Distractive, read our latest blog: https://lnkd.in/ePZ8cvUj

The Web3 Foundation is proud to announce Distractive as the first recipient of a Decentralized Futures grant https://lnkd.in/equmM3cG

The Web3 Foundation is proud to announce Distractive as the first recipient of a Decentralized Futures grant https://lnkd.in/equmM3cG

🌟 Massive News for Polkadot! Distractive has secured a grant from the Web3 Foundation to be a key marketing provider in 2024! 🎉 Exciting times ahead as we join forces with frens dedicated to bringing Polkadot to the forefront of Web3! 🚀 https://lnkd.in/dFWJDNEf ICYMI - Distractive submitted a proposal to Web3 Foundation's Decentralized Futures Program to provide marketing services to Polkadot, which has been officially accepted! This marks the beginning of a new and even more decentralized age for Polkadot and its community as fresh teams enter the arena! So what is Distractive's role? Apart from acting as the glue between contributors, Distractive will be laser-focused on: 🗣️ Refining Messaging 🚀 Spinning Up Campaigns 💻 Revamping the Website 📸 Building a Big Brand Moment for Q3 Calling all ecosystem teams! We want to connect with 🫵 you and every team building on Polkadot! Reach out to join us on this adventure! We're not just proposing a strategy. We're starting a movement that will bring DOT tech & the apps using it to the world!✨

🎙️✨ Can’t-miss interview with Distractive fearless leaders Katie Butler & Nate H., hosted by Jay of The Kusamarian! Topic of discussion: a new beginning for Polkadot marketing and Distractive’s vision for a community-led ecosystem. Other things covered include: - Update on the agency since its launch - Details around Distractive's proposal on the Polkadot Forum - Insight into the DOT eco from the perspective of long-time community members ⏯️ Listen to the entire replay: https://lnkd.in/dAYRy6tb