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Are we ready for the r-EV-olution? 💡 Is there a bright, solar powered, future for EVs? — 68% of auto buyers indicate they will be ready for an EV by 2035 (48% say 2030) Of the 2030 crowd, 56% Gen Zs, 45% Millennials, 36% Gen Xers, 28% Boomers… ❓What’s holding people back from embracing the r-EV-olution! Consumers want answers to a number of concerns: — distance on a single charge (38%) — initial (up-front) cost (30%) — recharging time (28%) — home charging installation/cost (25%) 📈📉 Dealers have their work cut out for them! The role of dealers in educating consumers and instilling confidence in the transition to EVs is crucial. To effectively address consumer concerns, dealers need to be strategic & leverage data, namely: 📊 Targeting Potential Buyers — By collaborating with data-driven companies, dealers can utilize rich historical sales data, demographics, and machine learning to make accurate predictions about potential buyers. 📊 Localized Demand Forecasting — Dealers can tailor inventories and marketing efforts by informing their strategies with localized demand forecasts. By focusing on these areas, dealers can play a pivotal role in overcoming the barriers to EV adoption and fostering a smoother transition for consumers. —— The Harris Poll x Urban Science x WardsAuto