DonateStock reposted this
Serial Entrepreneur: Fintech / Philanthropy / Marketing / Data. Passionate about Innovation and Impact. NOT passionate about inbound sales messages - please refrain.
Last week we hosted a timely webinar to help nonprofits prepare for #GivingTuesday ❤️ and the year-end giving season. Key takeaways are below, along with a link to the recorded webinar, slide deck and supporting resources. Big thanks and 👏 to Kelsey Kramer, Jessica Hulsebosch Runyan and Jake Wood for showing all orgs how to participate and make the most of GivingTuesday. You all were great! 🙌 Key Takeaways: 1. GivingTuesday (12/3/24) is a global movement that encourages generosity. In 2023, $3.1 billion was donated in the U.S. with 34 million adults participating. Nonprofits that participated raised 5.6x more than those that did not. 2. Appreciated stock represent billions in untapped funding with more than 100 million Americans owning securities (all major givers and most mid-level donors). With an average gift of $5,600, and 25% of stock donors making recurring gifts, stock gifting has tremendous potential to diversify and grow funding. 3. With a shorter giving season this year (5 fewer days vs. 2023), success requires a plan: - Optimize your website to promote Ways to Give - Create a GivingTuesday page and Call to Action - Create a section to educate donors on stock gifting - Implement an Easy Button to execute stock gifts - Engage donors across multiple media: mail, email, SMS, social, etc - Use the GivingTuesday momentum to convey a sense of urgency - Ask donors to make a pledge to donate on GivingTuesday 4. Communication frequency is essential to success. See the presentation for a prescriptive timeline: - October: develop GivingTuesday plan and optimize your site for stock gifting - Early November: launch GivingTuesday page and announce to donors - Throughout November: invite donors to participate and make a pledge - Early December: send and post final GivingTuesday reminders 5. Peak days for stock gifting coincide with year-end tax planning. - Volume will build gradually through 12/22 and spike again 12/27-31 - Remind donors throughout December - Invite them to share their gains with you 6. A wealth of free resources exist, including toolkits, creative assets and marketing templates. To watch the recording, view the deck and download Playbooks, tools and creative assets, visit our Giving Season resource page: https://lnkd.in/dEH-Z9R3 GivingTuesday DonateStock #givingtuesday #givingseason #charitablegiving #fundraising #nonprofits #yearendgiving