BOMANI

For our latest launch in Santa Monica, we set out to throw the ultimate celebration—a spectacular, show-stopping event worthy of our most monumental launch ever in Los Angeles! Partnering with the phenomenal team at INDSTRY, we hosted an electrifying extravaganza spanning three levels. With a jaw-dropping turnout of over 650 attendees and an incredible lineup of DJs and entertainment, headlined by the legendary Autograf, it was nothing short of an epic night. This was, without question, the most unforgettable, larger-than-life party we’ve ever thrown and the perfect way to kick putt for our latest opening. A huge thanks to all our partners involved who make this party so incredible, including BOMANI, Sydney Beer Co USA, LIXIR and Lo Siento Tequila!

Very proud moment - my 2 Co-Founders Amin Anjedani & Sam Madani were selected for #forbes30under30 this morning. I missed it by a year and as the elder statesmen of the group like to think it’s my wise wisdom and guidance that helped. In all seriousness, this is an incredible honor for them and I’m incredibly lucky to get to work by their side each day. This is a testament to their hard work and everything they and our entire team is accomplishing at BOMANI and I could not be more thankful to have them as my partners and for all that we will accomplish here going forward.

This morning, I saw that we were featured in #Forbes30Under30 ! Being named on this list is much bigger than me. My parents fled their home country as teenagers. When she arrived in the US, my mom worked as a gas station cashier. She studied to put herself through college behind bulletproof glass. Growing up, I had all the love and support I could have asked for, including my “entrepreneurial” ventures, starting with my little ringtone business in 7th grade. I’m thankful every day for that. When I learned that I was included on this list of amazing, impressive people, my first feeling was a deep sense of gratitude. The best part is that we’re truly just getting started. Without posting any spoilers, I can just say that while 2024 was our best year yet (by far), 2025 is poised to bring BOMANI to new heights. So stay tuned and STAY ELECTRIC ⚡️

Having a proud mom moment! My son, Sam Madani, was just named to Forbes 30 Under 30. Huge congratulations to him, Amin Anjedani and the entire team at BOMANI Cold Buzz for being recognized for the amazing work that they are doing building BOMANI. Seeing the world recognize what I’ve always known – that you’re talented, driven, and unstoppable – makes me so proud. In true BOMANI fashion, cheers to all the success ahead, Sam!

Don't really know where to begin with this one so I guess I'll start here. Forbes 30u30 isn't an individual award. It is a recognition of the immense amounts of hard work that our entire team has put into building BOMANI from an idea to a wildly successful business. Every day is a grind and brings new challenges but with an amazing team it all feels very possible. Taking the leap to start this company has been one of the greatest decisions of my life and I am so excited for what is to come. I am so grateful to everyone who has been a part of this journey from day 1 and for those of you joining along the way, we are happy to have you. Now, back to work. https://lnkd.in/gDgUZp_w

The 7 Hats Podcast is BACK with Sam Madani, CEO and Co-Founder of BOMANI. What a great #CPG story - you won't want to miss this one! #entrepreneurship #cpgindustry #success #inspiration #determination

It's been a minute since my last podcast drop, but trust me—the wait will be worth it! 🎙️ Today on The 7 Hats, we're calling this one "From Grounds to Greatness: The Journey of Building BOMANI" with none other than Sam Madani. Sam's story? It's the real, raw, and inspiring journey of what it takes to build a disruptive brand in the world of CPG beverages. But it's not just about coffee and cocktails—it's about the grit, resilience, and the unbreakable support systems behind every sip. Curious about the role family, mentors, and co-founders play in an entrepreneur's success? Wondering how self-care and mental health fit into the high-stakes game of building a brand from the ground up? Sam doesn't hold back, sharing everything from the early days of rejection to the big risks—and bigger rewards—that come with creating a brand like Bomani. If you're ready for a skinny expresso martini shot of inspiration, listen to Sam's incredible story, and learn what it truly takes to turn a vision into something unforgettable. Don't miss out—grab a Bomani and tune in! 🎙️ https://lnkd.in/eWwbPAEk #cpgenius #the7hats #promomash #EntrepreneurLife #LeadershipLessons #BusinessGrowth #Bomani

Don't overlook the staff when building your beverage brand in the on-premise. One of the most underappreciated and effective ways to generate "pull" for your brand in hospitality venues is by winning over the staff. Seems obvious but I have consulted with far too many people who really don't understand how important this is. The bartenders, managers, bar backs, line cooks, waiters, hosts, etc. they all matter. And at the end of the day they are going to be the ones advocating for and championing your brand when you're not there. When regulars are asking for new recommendations. When your bottle or can needs to be placed on the back bar. When your inventory is getting low. These are the people that are going to help you the most. So take care of them, welcome them onto your team, and support them wholeheartedly as you're asking them to support you. At BOMANI we emphasize these relationships not only because of their knock-on value but because it's natural for us, this is just who we are as people. So it's second nature. I encourage anyone who is trying to build in the on-premise to lean into these personal relationships as a powerful advantage over bigger brands that simply throw money at problems. You won't be able to compete with seemingly limitless budgets but you will be able to win by focusing on relationships.

People have been loving this blooper reel. So, enjoy!

This summer we tested out a belief that the lack of availability of espresso martini's at major events (festivals, music venues, sports stadiums, etc.) was an enormous missed opportunity and that BOMANI was the perfect solution. The simple realization we had is that when we attended music festivals we couldn't get espresso martinis. Which sucks when you consider it's the perfect drink for that occasion. BOMANI profitably solves that problem. No need to mix, shake, chill, etc. All you need to do is crack open a cold can and enjoy a delicious, premium espresso martini wherever you want. At our first major event (music, extreme sports, big letters that come before "Y") we were the top selling product of the weekend from a dollar sales perspective and it wasn't particularly close. What we learned is that our hypothesis was correct. People want espresso martinis in a delicious, convenient, better-for-you format and BOMANI is the answer.